Bing Ads Bootcamp 2.0
The Complete Bing Ads & Microsoft Advertising Course
This premium course helped hundreds of students build profitable paid search campaigns. The core principles — keyword research, ad writing, campaign structure, optimization, and scaling — are timeless. Some interface screenshots are dated, but the strategies still work. Consider this a gift from a decade of experience.
Welcome!
Part 1: Intro & Assumptions
Part 2: Goals
Part 3: Campaign Structure
Part 4: Budget
Part 5: Keywords
Part 6: Bids
Part 7: Ads
Part 8: Landing Pages
Bonus: Clickbank Landing Page Demo
Bonus: Top 3 Landing Page Builders
Part 9: Benchmarks of Success
Quick Campaign Setup Demo
Campaign Launch Checklist
Why Paid Traffic?
The Paid Traffic Manifesto: Part 1
How To Win Your Freedom With Laptop Income
The Paid Traffic Manifesto: Part 2
How To Pick Winning Offers, Niches, Ads, and Landing Pages…Every Time
The Paid Traffic Manifesto: Part 3
What You Must Know To Stop Wasting Money and Start Making Profit…On Command
Why Bing Ads?
What Can I Sell With Bing Ads?
Course Goals
The 7 Profit Activators
Though in Bing Ads Bootcamp 2.0 I have slightly changed my emphasis from some of the methods taught here, this is still a great foundational principle of Bing Ads and understanding how to build great campaigns. There is a lot to learn from it.
Tracking Your Results
Treat This Like A Business
Why Most Courses Have Failed You
On Ownership
On Goal Setting
On Commitment
On Persistence
On Event Vs. Process
Does It Take Talent?
Eternal Advertising Principles
How Search Engine Marketing Works
An overview of how search engine marketing works
Keywords Basics
A brief explanation of how keywords work in Search Engine Marketing
Impressions Basics
A brief explanation of how impressions work in Search Engine Marketing
Search Position Basics
A brief explanation of how search position works in Search Engine Marketing
Bids Basics
A brief explanation of how bids work in Search Engine Marketing
Ads Basics
A brief explanation of how Ads work in Search Engine Marketing
Landing Pages Basics
A brief explanation of how Landing Pages work in Search Engine Marketing
Account Structure Basics
A brief explanation of how Account Structure works in Search Engine Marketing
Quality Score Basics
A brief explanation of how Quality Score works in Search Engine Marketing
Before The Click
Bing Ads Beginner Advice
The Bing Ads Business System
How To Sell Anything With Bing Ads
How To Build Your Bing System
Account Setup
Account Creation Theory
Account Creation Step By Step
Campaign Setup
Elements of a Bing Ads Campaign
Campaign Launch Checklist
Campaign Setup Demo
Setup Tricks
Trick #1: Separate and Dominate
Trick #2: Duplicate Ad Groups
Trick #3: Segment By Network
Trick #4: Optimize Syndicated Placements
Trick #5: Bing Ads Editor Tricks
Trick #6: Keyword Placeholder Tool
Trick #7: Segmenting Data For Profit
Trick #8: Keyword Mixers
(Upload Hundreds Of Keywords In 10 Seconds (Free Tools)
Keyword Research
Find Buyers With Keywords
Simple Formula: Win With Paid Traffic
This is paid traffic success boiled down to it’s simplest formula
Warning About Keyword Tools
This is a little known secret about keyword research tools…
Top 14 Keyword Research Tools
Google Keyword Planner
Bing Ads Keyword Planner
Reverse Engineering Keywords
Reverse Engineering Method (Bing)
Full Reverse Engineering Demo
Steal Keywords From Competition
Secret To Competitive Markets
Choose A Winning Affiliate Product
Ad Hacking Method Review
How To Pick Winning Offers, Niches, Ads, and Landing Pages…Every Time
How To Choose Clickbank Products
Landing Pages & Tracking
Landing Page Setup Demo
Build Landing Pages With Builderall
Build Landing Pages With Clickfunnels
WordPress Tracking Setup
Clickbank + Bing Direct Linking Part 1
Clickbank + Bing Direct Linking Part 2
Max Bounty Tracking Setup
Clickbank + Clickmagick Direct Linking
Clickbank + Clickmagick Landing Page
Clickbank + Clickmagick List Building
Clickbank Direct Linking Tutorial
How To Write Killer Ads
Ad Hacking Applied (Demo)
Ad Writing Demo
The Keyword Placeholder Tool
Optimization
Mindset For Optimizing and Scaling
Finding Buried Treasure
Part 1: Ad Split Testing
Part 2: Ad Group Optimization
Part 3: Peel and Stick
Isolate & Eliminate – Intro
Isolate & Eliminate – Isolate Keywords
Isolate & Eliminate – Eliminate Keywords
Part 4: Syndicated Placements
Optimize Syndicated Placements
Part 5: Landing Pages
Part 6: Split Testing Offers
Scaling
Scaling Overview
Scaling With Tracking
Scaling Part 1: Bing Ads Editor
Scaling Part 2: Budget
Scaling Part 3: Bid
Scaling Part 4: Search Impression Share
Scaling Part 5: More Keywords
Scaling Part 6: More Geos
Scaling Part 7: More Traffic Sources
Scaling Part 8: Adwords
Scaling Part 9: Facebook
Scaling Part 10: More Affiliate Offers
Landing Page & Funnel Content
Landing Page Copywriting Basics
Landing Page Conversion Tricks
Landing Page Headline Psychology
Pre-Sell Landing Page Psychology
Shortcut To High Converting Pages
The Optin Bridge Page
50-80% Optin Formula
Email Copywriting Secrets
The 90-10 Funnel Trick
CPC Higher Than Bid
Low/No Impressions
Low CTR
No Conversions
Clickbank Direct Linking Tutorial
Bing Ads + Clickbank Direct Linking
Clickmagick Clickbank Integration
Case Study #1: First Sale
Case Study #2: Direct Linking
Case Study #3: Trump Coin
Case Study #4: Knee Pain
Master Class 1: Launching Campaigns
Learn to build your own system for launching successful Bing Ads Campaigns
Master Class 2: Secret Research Methods
HEADS UP: I Blabbered on for about 15 minutes before anyone mentioned that they couldn’t see my screen. D’oh! So if you’re more of a "visual" person, you might want to skip ahead. Enjoy!
Master Class 3: Creating Killer Copy
Master Class 4: Optimize & Scale
Affiliate Marketing From Scratch
Where To Get Started
Turn Your Passion Into Profit
Most Powerful FREE Traffic Sources
Instant Authority Amazon Affiliate
Turning Weird Interests Into Money
Video Marketing Secrets
Killer List Building Strategies
Proven Optin Tricks
Where To Find Hot Products
Getting Approved For Top Offers
Clickbank Secrets
Why Bing & Clickbank?
Biggest Game Changer / Mistake
Behind The Scenes Secrets
2 Big Approaches
3 Strategies For Bing + Clickbank
How To Choose Products
Ad Hack Your Way To Success
Max Bounty Secrets
Getting Approved
Setting Up Tracking
Additional Bonuses
How To Start On Low/No Budget
How To Create An Agency
Welcome To Bootcamp 1.0
Though in Bing Ads Bootcamp 2.0 I have slightly changed my emphasis from some of the methods taught here, this is still a great foundational principle of Bing Ads and understanding how to build great campaigns. There is a lot to learn from it.
What You’ll Need
3 Pages Before A Landing Page
Build Landing Page With Clickfunnels
Find Free WordPress Themes
Build Page With Thrive Architect
Setting Up Bing Ads Account
How To Set Up Conversion Goals
Track Clickbank Conversions in Bing
Creating Your First Ad Group
Keywords Overview
Google Adwords Keyword Planner
Bing Ads Keyword Planner
Keyword Research (Bing Suggestions)
Advanced Research (Longtail Pro)
Advanced Research (SemRush)
Advanced Research (SpyFu)
Upload Hundreds of Keywords
(Upload Hundreds Of Keywords In 10 Seconds (Free Tools)
Steal Profitable Keywords
Separate and Dominate
Duplicate Ad Groups
Segment By Network
Optimize Syndicated Placements
Bing Ads Editor
Keyword Placeholder
Conversion Tracking Intro
Advanced Tracking For Affiliates
Segmenting Data For Profit
Isolate & Eliminate Intro
Isolate Performing Keywords
Eliminate Under-Performing Keywords
Optimize Syndicated Placements
ALL COURSE RESOURCES
Download all PDFs, worksheets, checklists, and templates.
Quick Start Guide
Business Goals Worksheet
Campaign Goals Worksheet
Campaign Launch Checklist
Product/Business Owner Checklist
List Building Checklist
Landing Page Affiliate Checklist
Direct Link Affiliate Checklist
Clickbank Direct Link Checklist
Ad Hacking Blueprint
Benchmarks of Success Checklist
Troubleshooting Checklist
14 Keyword Tools List
50-80% Optin Template
7 Email Templates
Master Class 1 Slides
CB Direct Linking Walkthrough Slides
CB Direct Linking Checklist (MC)