hello ello ello yeah show screen show camera hmm gotta remember how to do all this stuff every time what’s up Rob thanks for hanging out man mmm you can uh I know yeah you haven’t been on any of these yet but I’m sure you’ve used webinars you can just type anything you want to say to me as a question or in the chat and I will be happy to respond not sure how many people are gonna show up we’ve been having you know really good attendance but last week is Halloween kind of crazy and we’ll see doesn’t matter though I’ve got a lot of stuff to talk about and I’ll just kind of speak as though everyone we’re here and assume that everyone will see it on the on the replay oh yeah the question was thing uh no problem on my iPad a little different than my PC yeah it’s kind of fun to watch stuff on tablets like this like webinars and stuff I’ve seen a lot of webinars in my day haven’t really done that many until quite recently I haven’t really done sales webinars yet just been doing it for for content presentation but I have done a couple of sales webinars long ago I feel like that’s a whole different thing but probably it’s probably pretty similar just hang out with people and talk about stuff that helps them out and offer them something at the end I’ll give it a few minutes just to see if anyone if anyone else is gonna join us but well yeah so you haven’t had a chance to ask questions with us throughout the throughout the course so if you haven’t you just kind of like general questions you want to ask feel free to do that as well I don’t see a chat box is this where I’m supposed to type in the chat yeah yep I’m seeing your questions can you see okay you should be able to see my screen and then can you also see my like face cam okay cool yeah I think it was two webinars ago when I was talking for like 15 minutes or something before before everybody was before everyone told me that they couldn’t actually see my screen and it wasn’t just that I was talking but I was actually demonstrating things as I was talking so they were all like I’m kind of getting lost Brad not really sure what you meant by that and then I realized that nobody could see my screen the whole time I was like guys why didn’t somebody tell me [Music] oh yeah you’ve done YouTube lives mm-hmm yeah I’m just getting into those two kind of interesting I like him actually they’re pretty fun also tried twitch a little bit input okay that’s good twitch is like a whole new new animal my roommate slash friend slash business partner we’re both like we’re both marketers and we’ve got a different business together but we really want to like figure out how to expose obviously everything’s going towards live or it’s already gone towards live live video mmm it’s definitely where everybody’s at right now so as a marketer I feel like I’ve never really been ahead of trends and I think it would be really awesome to like I kind of I’m kind of like in an OK spot on YouTube um I started about a year ago and that’s kind of like where my this whole business has come from so I feel like I’m not behind on YouTube like I feel like I’m still in a really good place with YouTube I’m sure it’s it’s got a lot a lot more to go so I feel pretty good about that one I was definitely kind of late on the Shopify thing I didn’t really know about a whole dropshipping thing until everybody learned about it like all I was part of like that kind of last big push wave around Christmas last year and so I always felt like ah I definitely missed this one obviously it’s still there and you can still make it work it’s just it’s just I wish I was there at the beginning but you know keep trying the harder you try the luckier you get right the more you try so twitch is like it’s mostly gaming and I used to be a gamer and I particularly still really like the game magic gathering it’s a it’s a strategic card game if you can see anyways these are these are magic cards I used to play a lot in high school and then I played a lot in college and I still like watching it as a consumer also my first internet business actually was a Magic the Gathering website we we created an e-book and sold a decent amount amount so I really have an affinity for for magic anyways I’ve been watching a lot of content on Twitch and I just see like oh it’s it’s just so powerful for building a community the twitch followers like they get really really excited to watch content on Twitch and I am too I get really excited when my favorite streamers go live and it’s such a cool event to be a part of so I think it’s got massive potential and I don’t think it’s saturated with marketers yet like I don’t think marketers are even onto it at all so I think it’d be really cool obviously gamers are onto it but and they’re also trying to they kind of own live I think and so they just own the whole like live content creation thing that that idea and so if they can turn into non gaming stuff if they can get other non gaming people to like use the platform and teach their communities how to use it and whatever I think they’ll be really really really big there are already non gaming content creators on there there’s lots of them but yeah definitely lots of gaming so I think I think we’ll get started [Music] so yeah I’ll follow gone there and there’s a crypto guy that there’s a lot of live-streaming there yeah exactly that’s like a perfect example so it’s it’s just amazing for building a community and building it it’s amazing for building community but it’s hilarious how far these people have gotten without knowing anything about like traditional marketing like they’re not good nobody builds a list an email list which is absolutely ridiculous even my fate my favorite magic streamer he doesn’t build a list or he works for a company but they’re like really really really good at SEO in magic so they just kind of get all their traffic from SEO and then they’re really good on YouTube but they never get people to like sign up for a list so I’m like oh you could probably like 10 times your business if you just ask people to go click the subscribe you know subscribe to our newsletter so that instead of like just the notifications for twitch or whatever they could also have emails going out although I don’t know maybe maybe the younger demographic is going to be using email less it’s still obviously very big now but anyways I guess we’ll get started so yeah Rob like definitely feel free to ask any any questions you have like I said I’ve been kind of having a continuing conversation with the other people in the master class throughout the last few weeks so I’m gonna sort of act as though I’m just continuing that conversation so so hopefully hopefully it’s still you know entertaining and educational for you but for everyone watching the replays we’re gonna continue where we left off so we talked about how to do lots of different types of research keyword research niche research all that stuff we showed how to set up campaigns and set up tracking with click magic because Rob most of the people that have come in so far want to do some sort of affiliate marketing so we’ve kind of like like tilted the the the lessons I guess toward affiliate marketing but that’s you know the the whole like training program isn’t really a affiliate marketing class it’s just its how to use Bing so you can use Bing to grow any business but just happens to be that a lot of people that come into the program our affiliate marketers they want to do like Clickbank and Max bounty stuff so we’ve talked about that a lot so we talked about research and setting up campaigns and getting all the right options and everything like that and setting up tracking and then on the last call we talked about conversion so we talked about copywriting and landing page creation and list building a little bit and then you know talking about like how to reverse engineer successful funnels so that you can start with a successful funnel yourself right away same thing with opt-ins so for the last class I wanted to talk about mmm scaling and optimizing so how do you build your campaigns once you’ve got them running once you’ve got some results coming in once you’ve hopefully got some sales some conversions some opt-ins your tracking is all set up where do you go from there so first we’ll do a couple updates I do want to show a couple of results from the things that we have set up on the live classes and then I’m gonna also use those examples to demonstrate some of these principles as we as we go through them and also so the first 10 people that signed up for the Bing ads bootcamp 2.0 also are eligible for a one on one coaching call so I will if you’re watching this and that’s you then I will reach out to you personally through email so check out for that we’re gonna start scheduling them next week and and really excited to talk to you so yeah so let’s let’s look at some updates real quick these are some little campaigns that we’ve gotten started and each of them sort of demonstrating something different but the one the one that I think is most interesting is this one this on one of the calls we set up this this campaign for we did we did research into some affiliate niches on Clickbank we went into the marketplace we were looking at different the top offers and then we were kind of matching them up to data from inside keyword tools including the Bing ads keyword tool but also Google AdWords just kind of mixing it all together the research phase and one interesting you know approach that we thought would be good to try is this offer for tactical pen and so we are the number one tactic planet this is the one so it’s got a pretty good gravity it’s got 53 gravity and again Rob I’m not I’m not sure if you’ve done anything on Clickbank at all but anyways if gravity basically just means it sells well there are lots of people making money with it we looked at the landing page and we thought oh this is probably a good match for direct linking because it’s kind of like a pre-sale landing page anyways and it’s just selling a free item it’s you probably don’t have to do a lot of pre selling this this page kind of is pre selling so it seemed like a good fit for for direct linking so we set up the campaign using clickmagick so that we could track conversions and we could also see exactly which keywords and devices and match types and even the ad created those conversions so I’m gonna I’m gonna go over those results a little bit but that’s kind of how we got here and one of the reasons that we like this offer was because there was according to the keyword tools there’s quite a amount of traffic and it’s not super competitive for tactical pen so if we look in Bing yeah so 1,500 searches a month you know roughly and all this stuff here and it’s only 28 cents suggested bid so that probably means you can get it for like half to a third of of that and there just seems like it just seems like a good offer kind of to put on to a search engine because you’re offering something for free however you know you never really know any of this stuff until you just try it out and one thing that we learned pretty quickly is that Bing doesn’t like a lot of keywords in this niche so if you look at disapproved we loaded up a whole bunch of keywords I actually went and loaded up more keywords after the class I think just to try to get some more traffic going and basically anything that says like weapon or these brand names of weapons Smith & Wesson Busey jewel I was just copying them from Google searches and stuff and they they all got disapproved so the lesson was that Bing really doesn’t like weapons so I kind of figured there wouldn’t really get much traffic but it actually started to get some clicks especially when I added a whole bunch more keywords and I up the bid a little bit started getting some clicks and then I was super excited because we actually made a conversion and that was this guy this $5 and 78 commission that was actually payoff of the first two clicks so that happens sometimes when you know your first couple clicks will yield a conversion okay so Rob says I make sales on Dave Clickbank daily I know it well lol alright so so yeah so we made this conversion here and so that was pretty cool just this just show you know just with two clicks this campaign that we kind of like set up as a live demonstration just demonstrate all the principles still made a convert conversion so it’s right there you know with direct linking so nothing special no good copywriting no good list building anything like that just kind of put it in front of people and and because we set up our tracking correctly we can see the exact keywords that actually triggered those conversions again Rob if you’re more advanced this might be like of course but we have people from all you know levels of learning in this in this traffic thing so we cater to all levels so anyways this is the first conversion so we can see that survival pen has an exact match created the conversion and then we’re going to use that information a little later in one of the scaling principles but then a few days later again I haven’t really put much like attention on this I just kind of set it up during the class and then basically forgot about it a few days later we made another conversion and this one very very cool here is they up sold into a rebuild product so we made six dollars under so we made the five dollars and seventy six cents on the first Commission and then we made another six dollars and forty six cents and as long as they stay on that rebill that’s six dollars is going to come in you know for as long as that person stays on the on their continuity program which is I think it’s forty seven dollars so assuming they do a good job of keeping people on their continuity this could actually end up this twelve dollars could actually turn into you know twenty dollars and then twenty six dollars and thirty dollars over the months so that’s really cool of course it’s fine Rob cuz you’re awesome and you uh you understand so so that’s all just really good to show that you know really you just gotta start you’ve got to start launching stuff you got to just if you have an idea just get it out there go through some keyword research but even that isn’t definitive we’ve talked about that before that I think I made something in the evergreen content in the members area that even keyword research tools aren’t exact so really the only thing that actually tells you what’s gonna happen is to try it out to get to get real data and look at what actually happens so from that we can actually look at we can get more data because we’ve been running this now for over a week so this month let’s just go entire time so the entire time this campaigns been running we have spent five dollars and 46 cents and you know we’ve made 12 22 plus so you know 17 so about 18 bucks so we’ve made about 12 dollars profit six dollars profit twelve dollars profit and and possibly more if the rebuilds keep continuing so I would definitely say that’s a successful start of a campaign and then we can see to that all three sales came from the O original original original and Rob I don’t know if you’ve been through my training or even seen any of my stuff on YouTube but something that I tell everybody to do with Bing this is one of the it’s probably the biggest like optimization starting point for Bing is to separate your ad groups into one for Bing which is traffic from bing com yahoo.com MSN so they’re like Bing owned properties and then the other ad group should be syndicated which is like syndicated partners they have they have lots of different you know random publishers that that they have traffic on and one of the biggest kind of revelations that I had working with clients was separating those two things and I’ve found that the people that I’ve interacted with through my training programs or through YouTube or whatever have found the same as well that those two things perform very differently and those two networks performed very differently sometimes this indicated is way better it’s like way cheaper and easier and higher conversions and then sometimes the Bing is cheaper it really just kind of depends on the niche and stuff but I know when I first started learning about Bing people would just say to turn off syndicated yeah I just did that today separated by insyndicate partners like you said in your training good call that those usually perform very very differently and yeah like I said when I when I was just starting out somebody said to just turn off syndicated partners cuz it’s like this is trash or junk traffic or whatever definitely not I’ve seen a syndicated network traffic convert very well and lots of different ages now it’s it’s hard with affiliate marketing so I sort of I’ve always wanted to do with affiliate marketing but most of my knowledge from PPC comes from working with clients but then I started getting these YouTube videos there and everybody coming to me and was affiliate marketing affiliate marketing market I was like okay you got to start learning some affiliate marketing through being so I’ve been applying the same skillset to affiliate marketing and one challenge with that is that you have to use a third-party tracker like clickmagick and so clickmagick doesn’t allow you to track which publisher at least not that I know of so this would have to be a token that they would allow you to track so they let you allow they let you track the keyword or the keyword query or the search query that generated the keyword or like like I said they let you track whether it’s syndicated or o means original I guess I don’t know it’s weird but but basically this means all three conversions came from the Bing Network and here you can just see some examples of syndicated partners Black Friday central net bottom dollar comm consumer search com dogpile comm Ducko all of these are included in the syndicated network and some of the sites have tons and tons of traffic and sometimes it’s crap and then some sites don’t have that much traffic or it’s really really good sometimes you get onto really really good sites so but one thing we can take away from that is that and we’re gonna talk about this in a second I call it buried treasure so one way to look for buried treasure in your campaigns is to look if you know whether there came from bing or syndicated then we can see all three of these came from Bing so actually you have to kind of recalculate the math so I said we made $12 right from this so far well actually all of the conversions came from the Bing Network and the on the Bing Network we’ve only spent four dollars and 43 cents so obviously these are small numbers so the differences aren’t that dramatic but if you had you know bigger budget bigger spend bigger numbers these would be pretty dramatic this is four times as much spend but so basically if we wanted to be like super duper conservative and just only give ourselves the best chance for conversion we could turn off the syndicated network as of right now and so that wouldn’t be using up our budget and we could just focus on the Bing Network since we can tell right away that the big network seems to be working out better I wouldn’t really recommend that I would recommend like getting more data and letting it grow and and seeing if those you know this isn’t a ton of data either three conversions that’s that’s not a lot of data but eventually a pattern could emerge and that’s one point of optimization so so actually we made 17 dollars profit no I’m not I’m not so good at math I will tell you that yeah so instead of sending six dollars we spent five dollars so yeah 17 dollars profit okay so we also started some other campaigns just to demonstrate different principles they have not created conversions but also they’re not super like they were all they were all meant to demonstrate different things over all the other ones really haven’t taken off too much but I’ll show you in this training how to continue with that process so optimize a optimizing and scaling basically the the main concept here is that a winning campaign is a process it’s not an event so I talked about that and like the Evergreen mindset part of the the training but we’re tempted to think of an event in affiliate marketing it’s like oh I had $1000 day or $100 day or whatever but really the actual affiliates who are like at the top of their game speak in $10 days $20 days $40 $50 and they mean $50 per day which actually doesn’t mean they make literally $50 every single day it means some days they make $500 and some days they lose $200 but it all averages out to $50 a day and another thing that the people who are the best at traffic understand is that campaigns are a process you you can work on them and improve them they’re not just it’s not just is it’s been really difficult I I remember working with some friends of mine sort of as a client and it was really difficult to explain to them that that you can’t just walk into the traffic store and purchase 100 clicks please it’s like this weird thing that people who don’t do paid traffic every day don’t really get is that you can’t just say okay I’ll just have a hundred of those clicks please and make them really good clicks you know it’s more it’s more of an organic process it’s like you know certain different days or different different weeks or different different months of the year are different so you have to just be watching the trends you always have to be watching the trends so a winning campaign is a process something can start off not profitable and become profitable if you know what to look for and what to do which we’re gonna talk about and that’s what you’re learning by being in this class I like to call it finding buried treasure in your campaigns because that’s how I think about it when I look through campaigns for example these friends of mine they had business and they had never run paid traffic before and I understand it’s like scary for most people obviously if you’re in this class you’re more open to it but just to let you know if you ever work with clients they are scared they’re scared of spending money it’s I mean affiliates art as well I found but I think it’s kind of silly to be drawn to something like paid traffic when you’re afraid to spend money but the allure of paid traffic is that you get to control everything right you get control all of your traffic which everybody wants and everybody knows paid traffic is the way to the biggest fastest success in business and marketing is controlling your traffic and being able to scale it up but a lot of people have problems with spending money so they’re they’re just watching it very very carefully because they’re not used to spending money on something that might not provide an immediate return but the tricky thing is I have seen enough campaigns that I know that a lot of campaigns look like they’re not winning but actually if you dig in a little bit you can see that they are winning so these friends you know we started running a campaign they had a information product on Clickbank that was like $97 and we started I did the same process I always do the same process I’ve shown through the masterclass trainings and I show through the Evergreen trainings and you know did some research and started picking out keywords and we started the campaigns and sure enough we started getting some conversions and they pretty quickly got discouraged because they said ah we we spent $300 and we only made you know we we didn’t even break even you know we only made $200 and I was like well hold on a second we spent $300 but let’s actually dig in let’s actually see what’s going on here and so we looked into the keywords and it turns out that just one keyword had produced like two of the conversions so there was one keyword and so that keyword had only and $60 or whatever 50 or $60 and it made 200 so actually there was buried treasure in that campaign because the buried treasure is that one keyword that keyword is extremely valuable even if we cut if we cut all the other keywords there would be one keyword that has proven to be a successful winner that’s now free to be on its own and to produce profit so now when you when you know what you look for you don’t see I spent $200 and or I spent $300 and I only made $200 or or I lost $100 actually if you dig in there’s a point at which that one keyword you spent $50 you made 200 so it’s like a wildly different interpretation if you know what you’re looking for to find buried treasure Rob says it’s all about testing exactly so we’re gonna talk about that so just to understand that the mindset here when you’re running when you want to scale and you want to optimize and improve your results it’s almost always possible to improve your results through one way or another you can always improve your results if you work on it and if you know what to do and there’s very often buried treasure somewhere in one of your campaigns I’ve since been able to speak to a lot of people on like one-on-one coaching calls through the Bing ads stuff and almost every time we look into the campaigns I remember this this one guy really awesome guy had been you know successful in things here and there and was like working on this big thing but kind of he by the time we talked he said yeah I showed off the campaign about a month ago I went through your training and then I applied it and I started making some conversions but then I ended up you know I was losing money so I had to turn it off and I said okay well well let’s open it up let’s look let’s look at it like how much money how much money did you spend you said oh about 15 bucks okay he spent $15 I mean that’s not I mean you always got to start with whatever you can but like that’s not a lot of traffic that’s not a lot of data okay well he’s only he was only promoting a thing that was like a dollar on max bounty or something so $15 could potentially you know be a lot of conversions so we started looking at it and he had had several conversions within those 50 15 dollars which I was surprised by they had any conversions at all he’s like yeah well I only got two conversions you know and each one paid out like I guess it was three dollars so he had made six dollars and he spent 15 so he thought he had lost like 12 bucks and he was like I had lost all lost all that money I had to stop and I was like okay let’s dig in sure enough we dug in and just same thing I mean the campaign’s were very messy they were keywords all over they weren’t separated into syndicated and Bain they weren’t there were a lot of broad match keywords they weren’t like really nicely grouped ad ad groups but same same process we looked through the keywords and which I’m gonna show you how to do in a minute and there was one keyword that had created both of those conversions that one keyword had only spent like a dollar or a dollar 50 so actually it’s been xed his money but he just didn’t know it his interpretation was that he had lost $12 but I looked at it with different a different lens you know knowing what to look for and and expecting to find buried treasure because I’ve found it so many times and I saw something totally different I said dude you have a profitable campaign you should focus on this go through the training again or you know taking my suggestions on this call and you have a winning campaign this is probably something you’ve been dreaming about like you it’s working you know you’re making a huge profit actually you just need to tighten things up you know you need to learn how to optimize and scale so this just happens all the time if you’ve if you’re at the stage where you’ve made conversions you’ve made sales this is probably what you need to focus on you probably need to work on finding a buried treasure so something that’s very critical to this process is that you’re tracking it must be perfect now I don’t like to say words like perfect very much because I think it’s a bit intimidating to people because I always overall feel like it should be ready fire aim you should always go with wherever you’re at now just go and try just if you’re tracking isn’t perfect it’s overwhelming and that’s why you’re not getting started then fine forget it don’t do the tracking that’s fine but at some point when you start getting some results and you go huh well I’ve spent 20 or I’ve spent 30 and I’ve made 20 back like I wonder if there’s buried treasure well how would I know where to find it if you’re tracking isn’t perfect you’re not going to know what to do and I’ve seen this several times too with people where they’ve yeah actually this just happened recently another really really awesome guy guy who had been successful in affiliate marketing in in various different ways didn’t said the same thing yeah I got I got these campaign set up I did this did that I spent you know 20 bucks made $60 or whatever but then I just turned it off because I don’t know it I just didn’t really know what to do after that and I was like what you had a wildly successful paid campaign once again what happened and I think and the reason was he didn’t know what to do and the reason you didn’t know what to do is because it’s traffic his tracking wasn’t set up so all he needed to do is set it up clickmagick to be set up correctly and then he would have known exactly what had produced that conversion and what he could focus on so you’re tracking must be perfect or as close perfect as you can get whether you’re using doing affiliate marketing and you’re using clickmagick or if you’re running your own products or you’re running your own you know opt-ins and stuff like that either way you have to make sure your tracking is perfect so just know that you can’t really optimize if you don’t know what you’re optimizing with like even if you have a wildly successful campaign and it’s obvious from the very beginning if you spend $100 and you make $300 $500 or whatever and you’re like wow off to the races I need to scale this you could just start cranking up the budgets but I think that would be wasting a lot of money and being very stupid if you’re tracking isn’t telling you what to do if you don’t know what to optimize for then eventually as you start raising your budget you’re gonna start getting some crazier and crazier traffic from Bing and then your conversions are gonna suck and you’re gonna be sad because you had this winning you have this crazy awesome day where you made five hundred dollars in a day or whatever and then you’re gonna be like aww but that’s gone now it must have been the day my spend the time when really if you would have had your tracking all set up perfectly you would have been able to see that actually two keywords were creating all of those conversions so you can just turn off all those keywords and then crank up the budget and then you’re good to go so just keep all of this in mind we’re looking for buried treasure which is if you’re making conversions it’s very likely that you can find you can improve and optimize and find more buried treasure in your campaigns and even if you’re making conversions and even if you’re not profitable that’s not definitive that’s what the whole buried treasure concept is just because you’re not obviously an overwhelmingly profitable most campaigns take work to like get them really going at a really good clip it’s very rare that in and this is true of every single ad platform I’ve ever worked with it’s true with native ads you know when I first started running paid traffic I was doing native ads for the company I worked for and we would we would waist quote waist you know obviously if you’ve been to the training you know we’re never wasting money we’re buying data we would buy a thousand dollars worth of data that was telling us what wasn’t working everyday and I was intimidated I was like oh boy my boss is gonna be pissed we’re spending all this money and we’re not making insane conversions we’re not making 10 grand a day and he was he had been very experienced with paid traffic and he was like oh no this is fine actually we got a we got to let it run for a little while so that we can find out which publishers are converting once we find out which publishers are converting then we can start cutting all the ones that don’t convert this is like paid traffic like 101 and also 501 it’s like the most simple concept and then the most advanced concept all at once and that strategy had made my previous boss a millionaire had a pretty young age he was just that’s what he did he did it with AdWords with affiliate marketing a long time ago but the same strategy was there when we were doing native ads so basically I was expecting as a newbie that we could just choose one perfect publisher we could just pick one website to run a native ad on and it would just be explosively successful and if I chose that website then we would be very proud of me and I would get promoted and I would make more commissions and all that stuff but that’s not how it usually works usually a campaign takes a little while and you gotta look for buried treasure you got to optimize you got a look where your winners are you got to cut losers and then BOOM now making 500 600 bucks a day now we’re making $1,000 a day now once we cut out all of those losers and we’ve just found the buried treasure and we bring it to the top and let it free and we were suddenly making a lot of money and I was making more money too and part of that was that that our tracking was perfect we knew exactly which we had I actually had to work with the the native ad companies I think it was tabula at the time and we had to do some like I didn’t know what a token what I didn’t know any of these like terms that are confusing and I know they’re confusing I didn’t know what any of that was I just knew that we needed to know the tracking ID know much about traffic at the time I knew that we needed to know the tracking or else what are we doing and they actually don’t really understand that either the big networks they don’t really get that you’re actually trying to make money they’re just like well we gave you all these impressions and clicks isn’t that what you wanted no so a winning campaign is a process takes some optimization take some work but once you get there you have the most beautiful glorious thing in the entire universe to me which is a profitable paid traffic campaign and if you’re using a platform like Bing it’s most likely going to continue to be profitable and it’s probably gonna stay in this a similar range unless you optimize it and improve it through any of the things that we talk about but you have you have a machine you have a money machine which is I think why all of us get into paid traffic in the first place and I’ve seen it many times and it is truly a beautiful thing and I also know that it takes work to get there traffic must be perfect all right so part one we’re gonna talked about optimizing and you know I like to talk about before the click during the click and after the click so let’s talk about one before the quake ad split testing so this is one way to optimize and it’s pretty simple it’s actually very simple it gets a little bit into copywriting and conversion so if you want a refresher on that you can look in the members area for the modules on that or you can check out the last master class where we talked to Conor expert copywriter you could also check out books like cache vert izing or you can check out books by David Ogilvy confessions of an advertising man you could also check out I think it was Gables or caples John Caples something something about ads or breakthrough advertising by Eugene Schwartz those people were like legendary writer of ads so if you want to go down that Avenue I don’t think you have to to be honest if you’re gonna be working with Bing and even AdWords I honestly don’t really think you need to but it could it could help and if you want to if you want to get really good at copy to me the easiest strategy for writing ads I’m sure you’ve heard it many times for me but basically just relevance just be relevant to the keyword but you can definitely see very big differences in click-through rate which means for basically the same cost per click you’re going to just get more people to see your landing page so for the same price your if you can increase your click-through rate now if we can increase this click-through rate from 3% to you know 20% then instead of getting 15 people oh boy here comes math yeah you can boy I don’t know why I set myself up for that I basically can’t do mental math it’s crazy I used to be really good at it like third grade and then and then a girl from my class kept beating me and I got really mad and upset and I just gave up on that but anyways let’s just say instead of 15 people showing up we would get 40 people to show up for the same price so we will spent $5.00 and we get 40 people instead of $5 and we get 15 and actually the way that Bing and AdWords both work is they actually reward click-through rate by giving you a better price and better position so you’re actually even gonna get better ad placement and cheaper clicks if you have higher click-through rate so it definitely is worth your time to figure out to do ad split testing and it’s incredibly simple this is the whole process of split testing ads you click you go into your ad group you click create ad and it’s as simple as just changing this headline so so one thing that I did learn from David Ogilvy who was kind of like the basis for Mad Men he kind of like invented the advertising agency in America or actually in England I think he was in England I can’t remember no he created Madison Avenue which is in New York but I think he’s from England anyways he said 80 cents of every advertising dollar is in the headline so if you’re gonna just do kind of like an 80/20 like what things should focus on that’s gonna have the biggest impact the most often then I would just work on this one the title part one and then maybe title part two these are these are where most of your attention is gonna be so this is a good headline for Bing because it has our the bulk of our keywords revolve around tactical pen and tactical pen the actual keyword is in the ad that’s a good ad because it’s highly relevant so it should get a very high click-through rate to be fair 3% is not that good of a click-through rate to me which makes me want to go look at the keywords and see which keywords are giving us the most clicks because for that relevant of an ad I think we should be getting better click-through rate let’s see what we can get this is irritating mm-hmm okay let’s just look at it clicks all right so they’re kind of scattered to be honest so survival pen the exact match has given us two clicks click-through rate all right so for this keyword that ad has a 50% click-through rate and for this keyword it has a hundred percent click-through rate so those are both very very good phrase match okay so phrase match is giving us a two percent and Wow even two percent for it to exact match that’s crazy I mean it must only have a few impressions so these averages are going to get more accurate with time and results they’re gonna get more and more accurate and they’ll give us more data to use now so let’s get back to writing it oh yeah I just wrote basically the same thing now there’s different kind of angles you can try with ads so for this one we’re sticking with the idea of a free tactical pen which I actually think is probably the best headline for now the world’s greatest that’s pretty lame I think doesn’t somebody like compelling what if we went with limited supply now we add scarcity so now we can test the angle of scarcity versus the angle of quality right so the world’s greatest is saying that it’s a high quality product oh I’ll mess that up now I’ve messed up our precious data greatest you guys hopefully you understood what I just did there so remember make sure to be inside your ad group and then click create ad and now we’re creating a new ad and instead of a world’s greatest’ we’re gonna go with limited supply and so that right there look it just took us 30 seconds and now we’re split testing a new ad so anytime you add a new ad to an ad group Bing is gonna automatically split test these two against each other which means it’s gonna just it’s gonna be constantly testing to see which one gets a higher click-through rate and they really want you to do this because at the end of the day they want as many people clicking on ads in their platform as possible that is a better experience for the user and so they’re gonna reward you with cheaper clicks and higher positions and better quality scores so this is really good and it’s super easy you can do this anytime you want you can jump into any ad group and just create as many ads as you want I recommend having just maybe three ads running at a time depending on how much traffic you’re getting if you do more than that it’s it gets like kind of hard to read the data so now over the next few weeks or days or however quickly this thing will get traffic and maybe we can make it get more traffic by using some of our scaling techniques as it gets more traffic then we’re gonna start to see some results right so you know in the first hundred impressions this thing might get 15 clicks on its own and then it’s click-through rate is gonna be 15 percent that one’s easy because it’s 15 out of 100 so if if that were true then Bing is gonna start giving this add a lot more priority it’s gonna start putting this ad into that slot and it’s gonna keep testing and keep testing them and eventually it’s gonna be obvious that this one’s getting 15% and that one’s getting only 3% and this one’s gonna be our winner and it’s probably gonna get us a lot more conversions at a lot cheaper price so this is a really easy way to optimize I’m gonna try doing the same angle in both Bing and syndicated want to make sure ya create ad so simple but that’s a pretty significant difference in the approach right this one’s saying world’s greatest which may or may not appeal to people who were searching for a tactical pen maybe they’re not looking for the world’s greatest tactical pen maybe they would be more motivated that there’s a limited supply so they better click on this ad real quick and then once they get there they’re gonna see it’s free also free while it R says free there so so great that’s how you split test ads and that’s why you split test ads is because if you get a higher click-through rate you’re gonna need a higher quality score cheaper clicks and higher position for the same price or even lower price so if you really if you have a good campaign that’s going going well you really do always want to be split testing now do I always do this no to be honest I don’t but you should and it’s not that you should it’s that it won’t make you more money so it all it’s you know you balance your own time and priorities but if you have a campaign that’s doing well I don’t think you just split test everything I think you just split has won something starts to work or if you really want to make it work so let’s say you’re not an affiliate let’s say you actually have your own product and you’re like I want to get paid traffic then it would be worth your time to split test right from the beginning because you need you want to make this one product work and so now you’re gonna have to figure out what angles people respond to what keywords etc affiliates typically have a different approach we’re kind of just like let’s move on to another offer right if this one doesn’t work but if it’s your offer your business your mechanic shop then you need to make you need to find out how to make it work because you’re not gonna be changing businesses you you just need to make this traffic source work so this is also the way to make your traffic source work just keep testing I have friend who’s incredibly successful on Google AdWords and he recently shared with me that he he went through thousands of dollars worth of testing and he found that one ad copy really did completely outperform the others and he had to go through 20 different versions to find that one angle that just converted like crazy and just blew up his his sales because of this one ad so it is it is not just a you know a thing that you ought to do like I said earlier it’s it’s something that can make you a lot dramatically more money if you do it right so just know that and know that that tool is available and it’s very easy way to start optimizing and if you don’t touch anything else you’ll just continuously make more and more money over time because you’ll be improving your click-through rate and lowering your cost per click alright so the next technique is ad group optimization and this kind of works hand-in-hand with click-through rate really but let’s look at this campaign so I caught it I started this campaign just to show that we could get lots of traffic really fast now it’s not optimized it’s not well designed it’s very broad but the point wasn’t in the in the previous ones I was showing you know kind of how to be more conservative with your your budget and stuff and how to focus in on specific topics and specific offers but in this one I just wanted I just wanted to have a campaign that just started getting lots of clicks it’s not going to a good landing page and all that stuff but let’s just let’s just look at it though because this is what I would do with this campaign first okay I have proof that there’s lots of traffic to be bought because with very like low effort we’ve already got three hundred and forty nine clicks we spent seventy one dollars six percent click-through rates I’m sure all of all of these things can be optimized and improved because I know that this thing was real mess because I remember it but you know we spent $70 to learn that there’s a giant niche here so let’s let’s look at them these are just about general terms yeah these don’t only have three keywords in them but they’re broad match keywords so they’re going they’re really allowed to spend very freely but the strategy we’re going to talk about here ad group optimization so this is the basically the process of creating new ad groups that are more focused so we let the broad matches go out and find keywords and find concepts angles test the ads and then we take those keywords that have been found by the broad matches and we bring them into a nice controlled ad group that’s actually going to perform way better it’s going to get a much higher click-through rate it’s going to get higher conversions and it’s going to get a better quality score and though so the way that we do that we’ve gotten 45 clicks we’ve gotten over 100 clicks here we can click on one of these we go into the ad group we go into keywords and then we can click on one of these and we can go to details and now there’s two different choices if we go to details and we select under search terms we select all then it’s gonna show us all the search terms that triggered all of all three of these keywords it’s gonna show us all the search terms that triggered all of them let’s just look at one now let’s look at just woodworking plans let’s click that and click selected we have entire time selected up here so we can sort by clicks to see which or maybe impressions to see which now let’s see quiz which keywords got us the most clicks now we’re about to see that these things are going to be very very different but but similar right it’s in a broad match so things like hey that’s pretty close but we know as humans that a lot of these are not close at all right but these are the actual things that people typed into there search box to trigger those keywords that we were bidding on to trigger our ads and and on top of all of that these are actually things that people search for and they clicked on our ad so real quick let’s look at our ad for this keep in mind people will click on almost anything if you put it in front of people there’s just so many people out there and my theory is they barely know what they’re doing like they barely realize where they are but they will click on stuff craziest damn thing okay so our ad 50 free woodworking plans free instant download okay so that’s what we’re advertising to this ad group so yeah these kind of makes sense now this one plans somebody search for the word plans they could have meant a million different things there who knows what they meant but they clicked on our ad they cost us 27 cents actually a hundred percent click-through rate for the one time it was shown but let’s let’s look at free wood work Christmas projects absolutely free woodworking patterns again these are real things that people searched into the box to find our ad free small wood box plans Ted’s Woodworking free download simple woodworking Wood Smith shop calm free plans the the infield the Winfield collection calm free wood work patterns to print world gig pattern free plans print wood barn plans for free bookshelf plans woodworking patterns okay so some of these are kind of similar but and it’s fairly likely that someone who wants to find a birdhouse plan would also want to find a barn plan and a Christmas plan and a wood box plan but uh but not not definitely maybe somebody’s just searching for a birdhouse plan and they don’t even know that they would want to build anything else with woodworking so maybe they’re not even good match for this ad group but I’m gonna show you how to progress from here so let’s say you did this shotgun method you let it run you did broad matches you’re like I just want to see what the keywords are I want to see what people are searching for I want to see what they’re gonna click on and then I’ll dial it in from there I’ll optimize from there and actually this is my approach that I usually do it requires a bigger budget though usually I’m working with clients so they have bigger budgets but this is how I learned how to do PPC instead of what I usually teach to like beginner affiliate marketers which is like start with lots of research start with very focused ad groups start with product focused things so all of these are different things so we’d want to create different ad groups that include one or several of these kind of keywords so we would create Barn plans would be its own ad group right kind of like we did with bunk bed plans so we created bunk bed plans this is a perfect example this is a much more focused ad group do we actually get any traffic here yeah we actually have gotten some clay so let’s look at bunk wood bed plans on the other hand a much more specific from the outset we’ve got two clicks for an exact match bunk bed plans 2% look at that click-through rate 30% that makes sense because the ad is giving them exactly what they want free DIY bunk bed plans download plans today so that makes sense that the click-through rate is so high because that’s what they search for this it’s an exact match so they literally search bunk bed plans and our ad set bunk bed plans in pretty high quality score etc so let’s do details and go to all since there are only a few keywords in there so these are where all of our our clicks came from foldaway bunk bed plans free bunk bed with stairs plans plans for bunk beds twin / full bunk bed plans so even within the more specific a group there’s still kind of different requests from the searcher a foldaway bunk bed is different than I guess they all say bunk beds actually I don’t know much about beds but what we would want to do is to start adding these keywords to the ad group as phrase and exact this is how we do it even going going kind of fast here so let me do that again so this is what we do we select the new keywords that we’ve never seen before that the broad match went out and found and we’re gonna pull them out into exact by clicking on these buttons unclick broad exact exact you can put a separate bid on them if you want if you know what you’re doing here and then click apply ok so bunkbed plans was already part of that let’s take that one out now I don’t know if it added them despite the error or not so I’m just gonna try this ok yeah they all got at it so now if we go back to keywords look all of those things have now been added so the way that Bing or AdWords works with this is it always checks first to see if you’re bidding on that phrase as an exact match if you’re bidding out of this exact match it will look at your exact match bid first and it will put it into the exact it will put it into this tracking here if you’re not bidding it on an exact match it will check phrase phrase match and then if it does if you’re not bidding on it as a phrase match either then it will go into the broad match so these ones always take highest priority than these ones and then these ones so by doing this now as new impressions come in as new clicks come in we’re gonna have more control over them we’re gonna know that instead of just being lumped into some book bunkbed plans broad match thing we’re gonna start seeing well how many exactly how many impressions and how many clicks did this exact well that’s a phrase match but this one this exact match plans for bunk beds to Quinn over full what if we find that almost every single person is searching for plans for bunk bed twins over full and we see that we’re starting to get it like us 50 percent click-through rate well then now maybe we could take this and create our own a group so we create a brand new ad group that’s like actually I like this one so foldaway bunk bed plans we create a new ad group that’s just for foldaway bunk beds instead of bunk bed plans so we would going to go into the campaign that we want and we go fold away bunk bed plans and then how do you so we’re already we’ve already done campaign by country so we’re gonna go Bing yep we’re in the US now the ad should just be closer to exactly what they search for this is the this is irritating but this is the easiest way to copy ads well you actually can go in here and copy and paste but sometimes it doesn’t work when you’re switching the screen so this is the sure way to do it just copy this copy this actually no we’re not gonna copy this we’re gonna go fold away bunk bed plans that’s right let’s copy this I assumed you’d want to create a new landing page too but and literally whatever the keyword that you’re building this again we’re building an ad group this is a group optimization we’re building an ad group we’re pulling a concept or a group of keywords out of the campaign or out of the ad group into its own ad group that’s gonna get its own treatment it’s gonna get its own bids it’s gonna get its own ads it’s gonna get its own keywords to make it more perform better fold away bunk bed plans so we’ll do that once all the way bunk bed plans download free today so this is gonna be like super relevant add to what they’re searching for which is very good and then we just go fold away bunk bed plans and then I can’t remember if I showed you guys these key word mixer tools but when you start doing a lot more campaigns these tools become very useful also sometimes this website crashes it’s sad because it’s my favorite and it’s the easiest to remember anyways we can use the other ones so put it in put it in there and then we go wrap in and then go I never use this site okay all these keyword mixers are pretty similar okay I can’t I do both marriage marriage okay well that’s kind of silly well when you’re doing a lot more this doesn’t work that well huh okay well so anyways this puts out in quotes so that you can have a phrase match and then you can put it in brackets so you can have the exact match down as well so that’s a good way to start an ad group is with those change the bid now here’s where we’re gonna make it the Bing group just the Bing and click Save so now we have foldaway bunkbed plans and we can actually go back here and we can pause them inside this campaign if you want to be super sure that all the clicks will only go into our new ad group then we can add them as negative keywords here but you don’t really have to do that you can just pause them so now the traffic for this particular these particular ideas will start coming into foldaway bunkbed plans and we have a totally different ad which should get a much higher click-through rate because it’s exactly what these people are searching for we should then design a new landing page that says you know need foldaway bunkbed plans click here so that’s that process of ad group optimization like I said with woodworking I would definitely do that with this campaign I would just start looking at all of the keywords that have been searched and start looking for patterns looking for things that can be grouped together would ice chests whirligig clans wood carving patterns we might we might be able to pick like wood carving patterns I thought I saw patterns again wood burning patterns see that’s totally different to woodworking models these are all very different things that people are searching for it and they all triggered the ad and they all got clicks but I would start pulling them out into their own keywords I would put wood carving patterns into its own ad group so that’s one way to optimize this pull pull keywords out into their own you know separate ad groups that are relevant to an idea within tactical plan I think they’re gonna be pretty similar and that probably won’t be they have any ideas here yeah I mean those leader brands I think push-button self-defence pen maybe maybe like survival pen could be its own ad group but probably not I’d probably just pull it out as a keyword and keep it in the ad group but this process I mean I’ve done it so many times that it’s like mechanical for me but this is how you start to get more and more control over your ad group even if you don’t create new hag groups you still need to start pulling all these things out I think I talked about that and it different yeah this is the peel-and-stick strategy I learned this from Perry Marshall hey thanks Rob okay yeah you know you know all about these uh mixer tools definitely done some PPC in your day okay oh yeah AdWords rapper it’s cool yeah yeah yeah this is like exactly what you need to do alright No [Music] so what rob ashamed here with us is this really cool tool again I can’t remember if I’ve done it on the webinars before but basically you can take a bunch of different keywords put them in here and then you can say okay one check one or more of the options this is just automatically gonna do it to all three types oh okay so this spits it out in different keyword types so I would do this one this is what I always do broad phrase an exact match so I just put them in here and I click trapped keywords and now it automatically spits out all those keywords as number one broad number two phrase and the number three exact match and then it does the same thing for the next keyword same thing so I could save you tons of time if you’re working with lots of keywords which you should be eventually all right so that’s the peel peel and stick from Perry Marshall is basically peeling out these keywords and sticking them into their own ad groups with their own ads and giving them their own landing pages so that they all get better and better was going to wrap and then scroll down yep they get better and better performance so you optimize by this is all again this is all before the click you know this is all something that like doesn’t involve your product doesn’t involve your website doesn’t involve your landing page doesn’t involve your opt-in rates doesn’t involve the offer this is all stuff that you can do as the Bing you know as the PPC traffic controller you you can do all of this this is this will always works this scientifically improves your campaigns it makes them perform better and better and better so we kind of had so I showed you that idea of the peel-and-stick is taking these going into you know keywords and you especially might want to look at the keywords that you know have converted so like in this ad group we know that this is really really good for affiliate marketing so go into your conversions look at the keywords that have actually converted so strike penh ape survival and let’s see they don’t always show up in here but let’s look okay there it is alright so this keyword has converted one time it was clicked one time as an exact match and it earned you know 11 or 12 30 13-inch dollars and actually probably more if that person stays on to the continuity so 13 dollars and it actually spent this is very treasure this is exact these exactly what I’m talking about so I could look at that even if this was like it’s close but it’s not winning well actually I spent a 30 cents looks like a 25 cents actually average cost-per-click on this thing it was shown one time gotta click one time so I spent 25 cents it made 13 dollars that’s like 800 billion percent profit I think that’s an exact number actually so that’s the buried treasure and now am I saying you should turn off every single thing except for this keyword no that’s silly but it’s an example of a place where there could be very treasure with it could be optimization so how where do we go from there well I bare minimum want to control I want to control as many keywords as possible that’s what the peel-and-stick idea is start pulling them out from being buried deep within our search terms and at least have control over them within the ad group even if we don’t create their own ad groups at least have control with them in the ad group I just always want more and more control and you should too so so select this one at the bare minimum and then add it as a keyword oh no we’re not in search terms details okay so search terms so it looks like that one is already added so let’s say it wasn’t then we would go click that we would click add as a keyword we actually might want to add it as a phrase match as well I think what to deselect the exact match okay so that’s already also a phrase match too but let’s assume that that was brand new keyword we hadn’t seen before we would add it so now we have control over and we have control over a keyword that we know is converting so that’s even more exciting and now we might even want to build you know our own ad group out of this so that’s the peel-and-stick all right so we’re already running a little long which I certainly don’t mind I appreciate being able to talk about this but I might try to go a little a little faster I think my brains starting to get a little melty but let’s let’s cover this so syndicated placements this probably isn’t relevant to you if you’re doing affiliate marketing but if you’re doing any sort of marketing where you are tracking the conversions inside of being itself it’s one of the most amazing optimization things available so this is specifically just for the syndicated network and as the campaign’s go you can go over here into dimensions and it’s something we were looking at actually earlier and then you click on show and you can you can optimize by all of these things really but publisher website is the and this used to be way harder to do is actually really really nice that they brought it into the actual dashboard but we can see which publishers have generated the most impressions the most clicks and then unfortunately at least right now I don’t know how to track from this you know to click magic to be able to tell which publisher created conversions but like I said if you’re running your own business and you can control the website or the conversion happens and you and Bing knows where the conversion happens and your can your tracking them under this conversion thing then you’re good to go and you can start by you can start watching these publishers let’s see if the woodworking one has more traffic since we’ve gotten more clicks more publishers okay so a hundred and nine clicks for this woodworking thing and twenty dollars of spend came from net fine calm now if we were if we had our own woodworking site or we were tracking opt-ins for example and we looked and we saw this one website spent twenty dollars and it got zero conversions and then down here furniture deals spent three dollars and we got ten conversions well I would seriously consider getting rid of net fine calm maybe it’s worthless to us look at all these different publishers and if you run campaigns for a long time the publisher get lists it’s very very big and there’s like thousands of different publishers but you can look through here and you’ll see publishers some of them have spent three hundred dollars I made zero conversions where others have spent ten dollars and made you know ten conversions that one hundred dollars a piece or whatever so this is a big way to optimize if you if you can and you can just imagine that all of these pets dot world I mean that’s one of the publishers you could kind of guess that that might not be all that relevant who knows maybe pets dot world performs really well you never know but you know you can just imagine that there’s at least one of these in here that probably isn’t that good for the audience even though they’re clicking doesn’t mean they’re buying like maybe the websites kind of like trashy or traffic basically people aren’t really buyers or it’s maybe like some weird BOTS or something who knows but I definitely wouldn’t generalize and say that most of this traffic is I say most of it’s pretty good but there are definitely some losers in here and you want to cut them you want to get rid of them if you can so if you control your own conversions and you’re tracking them inside a thing this is a huge huge deal this can completely change the fate of your syndicated campaigns and so how you do that also if you ever find out how to track these publishers somehow as a token so that click magic or other tracking platforms can see them please tell me that would be amazing so what you would do if you found out that net fine comm spends a lot of money and gets like no conversions just does poorly then you’d copy the website URL and you go into settings and down here there’s a place called exclusions and then you want to click website and just paste the website in there so for clients I’ll have like long lists of exclusions here just websites that never convert really bad and this can just really turnaround campaigns a really good optimization feature those are syndicated placements all right landing page optimizing so that’s gonna be more on the like conversion side like stuff we talked about in the last class but basically what you want to do is split testing so it always just comes back to split testing and if you’re using something like click funnels or builder all or I think up the – press has it as well but you can simply you know you create your landing page and then you create a variation and you can create a duplicate and again 80 cents of every advertising dollars in the headline if you want to know where to start just start with the headline don’t start with things like the button color or whatever that’s like the cliche thing and just go in here edit the page and instead of testing this headline test a different headline and then you can like click start split test and then you can look at your stats and you can see you know which version outperforms the other so you’ll have the control in the variation and especially if you’re doing opt-ins then you can see you know this one’s converting at 30% this one’s converting a 60% let’s definitely go with the variation and that’s going to overtime improve your results now if you’re doing affiliate marketing then you could be testing an opt-in if you’re doing if you’re opting in people to your list you could you just use your software like this it’s very simple to split test if you are doing landing pages then you’re probably going to want to use clickmagick or if your split testing offers against each other you can actually use clickmagick to do that I’m actually not gonna cover that here they have really really good training inside there and I think I’m gonna make something about it in the members area but you can do split testing of offers so you can see here a split test that I’m running for it’s actually just one offer in max bounty but it’s two different landing pages within the offer but you can do this for offers too you could say like you know for tactical pens maybe we want us maybe we want a split test yeah so you just go to split testing and then put the other one here but let’s say we we wanna split test this tactical pen versus the credit card knife like maybe we want to you know see if that credit card knife performs better well actually from the exact same ad that we’re already running we can just go into clickmagick from the exact same link and we don’t have to touch anything inside of Bing we can just start running a split test from right here but again check click magics tutorials for that they have really really good training make it very simple for you but obviously any amount you can improve you know landing pages you’re gonna make more money but that’s you know that’s kind of after the click alright so let’s talk about scaling scaling if you don’t know what that means basically just means how do you how do you get more traffic more clicks how do you spend more profitably obviously how do you how do you get this campaign to go bigger how do you get more sales more opt-ins more leads and you want to scale when something’s working so something’s working then you want to scale if something’s not working you don’t want to scale you don’t want to scale something that’s bad you want to scale something that’s really good so that’s why we started with optimizing because once first you should work on optimizing it and getting it into as doing as well as it can and then you can scale what’s working really well and then you’re in magical Christmas land which as they say in Magic the Gathering just means like the perfect scenario so this might seem odd but I did want to include this thing I’ve talked about it a lot in the Bing ads bootcamp 1.0 and I’m gonna make some videos about it in this version too but the Bing ads editor it’s not really a scaling technique technically but it basically is because it scales your efforts incredibly so here’s the tool if you’ve used AdWords then you might know about the Google AdWords tool this thing is incredible they’re basically just copying Adwords but if you’re doing especially well if you’re doing anything really if you’re just running lots of campaigns it doesn’t just save you time is why I included it as a scaling technique I’m sure Rob you’ve you is the at least the AdWords version it’s it’s I included it as a scaling technique because you can do so so much more and so much faster and so much powerfully that it really really does scale your efforts like once you have something working if you have this tool it’s it’s just the most incredible tool ever if you’re doing everything inside the like when you’re just getting started starting now it’s totally fine to keep using this web interface but as you as you need more and more testing you need a more powerful solution and the Bing ads editor is that it’s free and it’s just got all these incredible advanced features now it might be very overwhelming but I’ll show you a few of the functions that I use most often this one actually saved this just so I could demonstrate it on the stream here so when we set up this bunkbed plans thing first off lets you always want to get the changes so basically this is just pulling in the data from your Bing campaigns up in the cloud to see if you changed anything in the web interface then the tool needs to pull that data in and update so we’ll do that first but this thing I mean if you don’t have this tool then scaling is gonna be a lot more annoying that’s for sure alright so you can see it pulled in that other foldaway bunkbeds ad group that we created but let’s say this is this is how I set up the Bing and syndicated pretty consistently this is this is what I always do I just create one that’s just Bing and then I open up the the Bing editor and I go to I click so these are the campaigns these folders here and then inside the campaigns we have the ad groups and you can see we never created a syndicated version of the bunkbed plans well when I click on that we want to go to ad groups and so now it’s only showing ad groups that are selected over here if I clicked on the campaign it would show me all the ad groups that are within that campaign and if I selected multiple campaigns it would show me all the ad groups that are in all of those selected campaigns but I just want to focus on this one so I’m gonna go there and now I’m gonna select it here and I’m gonna click you know control see I’m on Mac so it’s actually Apple see I’m gonna copy this whole ad group it’s gonna copy literally every single part of the a group which when you’re working with lots of campaigns sometimes this can be copying you know thousands of keywords dozen adds tons of you know preferences and options and whatever it’s already done a ton of work just by me copying that thing right there now I’m gonna paste it so it’s gonna copy all of the settings by the way this is really really really amazing if you’re working for clients because you can actually manage all of their accounts from one place so you definitely need this tool if you’re working with clients all right so then what I’m gonna do is I’m gonna go I’m just gonna change the name here in the ad group name to syndicated and now it’s not actually doing this syndicated thing until we change that setting so I’m gonna make sure it’s selected here make sure it’s selected there and then you can see it’s updating things here it’s is processing lots and lots of data it has the keywords that are in the ad group here you can change all these different settings you can change the device settings you can change the genders and ages and all this stuff but we’re gonna look at just the you can also create lots of ads if you want to do split testing like really efficiently you can do this but we’re gonna go I guess but yeah back to the ad group settings and right down here we’re just gonna switch this from Bing to syndicated so instead of having to like build that whole a group in in the web interface which if you only have a few keywords that’s kind of not that hard but once you start getting into lots of keywords lots of ads etc it gets pretty crazy and really annoying to set those up manually inside the web so if you come in here boom that just took like 30 seconds and now I have a syndicated version of the that’s all exactly the same it’s all copied and the craziest thing is I could I could do that for like 20 ad groups at a time I can create 20 copies and then I can change all of the settings to make them all on the syndicated network all at once so this is a very very powerful tool you are much much more effective and efficient with anything it does it does have a little bit of a learning curve but I definitely encourage you to get in there and try it out and then you just click post to to save it to the web save whatever changes you made and then in a few minutes once that uploads its gonna be reflected in our our campaigns will see the new syndicated thing here you can do anything that anything in the web you can here more times I still do stuff you know that’s just simpler all right so that’s a scaling technique because it scales your time and your effort just incredibly you can do so much more with that so if you’re overwhelmed by the idea of creating all these add groups and stuff to be to optimize then the Bing ads editor is the solution so the next scaling technique is budget it’s pretty simple actually let’s refresh this all right now you can see the the syndicated one that we uploaded is in there so the tool worked so let’s let’s just talk about scaling budget now this one I bet that if I were to turn this up to like 250 dollars a day maybe even much higher it would have spent that for sure glad I didn’t actually but one of the once you have something dialed in that’s working that’s profitable whether it’s a campaign or an ad group then one of the easiest ways to scale is just turn up the budget now it’s not always gonna give you like again explaining to my friends walking into the traffic store and saying I would like 100 clicks please doesn’t always work like that sometimes if you tell it to spend up to $1,000 a day it’s only ever gonna spend 100 because of the options that you have selected and your place in the bidding auction and all that stuff but one of the fastest ways if something’s working just crank this up you know if this woodworking campaign was just like bringing in tons of sales and commissions and stuff then you know you can just crank it up to $200 a day and see how much it’ll spend and depending on your options and depending on how big the market is and all that stuff then you might start hitting that and then maybe you want to go to $1,000 a day it’s a very simple way to scale the danger of scaling like this though if you have like I would never scale a campaign like this I don’t think unless that unless they let the thing that it was sending to was just so good at converting cold traffic that it was just crazy it’s very unlikely that I was I would scale this up with budget because it needs a lot more work a lot more control to actually be something that I’d be comfortable with scaling with budget now this one I could probably crank that one up this one’s profitable and and under you know pretty well under control so we could crank it up I don’t think it’s gonna make a big difference because we’re not even getting I mean we’ve only spent $5 and we’ve let it run for like over a week so it’s not the the bottleneck here isn’t the budget but that is a way that you can scale is just turn up the budget it’s pretty simple and so once you get things dialed in and it’s working then you can just turn up the budget and you can go in increments to you know you don’t have to go from two hundred to two thousand you can go from 200 to forty see how well that does it might get used to you know maybe it goes from spending uh you know ten bucks a day consistently to now it’s spending twenty bucks today and you’re like okay well what if I bump it up to eighty and then it goes up to spending fifty bucks today and as long as it’s still profitable all along all along that way then you’re doing well I just recently talked to somebody who scaled up to like he went from making his first sale and then within a few weeks we were emailing and he started making like thousand dollars a day and then he scaled it up by just turning up the budget because it was just working it was just working really well really well I should I shared with him a few things that I just shared with you the kind of peel and stick method the creating focused groups instead of just sending random people with broad match stuff into his store we started sending him focused you know started creating focused ad groups around his top products and that worked incredibly better and so we just started making you know lots of sales and then it was making like thousand dollars a day and then scaled up with the budget as much as he could and with keywords and it was just working so well that he actually went out to AdWords so I’m gonna share that share that in a minute to but basically at the end of the day he ended up making about $50,000 in a few weeks which is pretty awesome and starting from Bing starting from these techniques that I just like shared with him and you know so scaling can happen fast it doesn’t have to be super slow like things are going well you can scale really fast they just have to be going well so the next way to ski yeah is much more common I’d say which is budget and sorry bid and by scaling the bid I usually mean almost always mean by keyword so if we look in here that strike whichever one created the conversion let’s look at that tactical pen strike pen eight survival so this one it’s you know our bid for this particular keywords it’s exact match so we know that’s exactly what they’re searching for is thirty cents now Bing is telling us low search it’s just saying you know it’s really good but we could try and just bump this up to 60 cents and that might get us more traffic this is kind of the scaling thing that I’ve done the most and it’s probably the most common is just once you isolated down to the keywords that are working within an ad group then you just want to look per keyword so that that keyword has kind of earned a higher bid because we know that the converts well so far so we want to get more traffic from this keyword and you know you by keyword so find the keywords that work for you cut out all the ones that don’t and then keep increasing the bid on the keywords there is a limit to that because at some point I found that they start if you increase the bid too much sometimes you’re buying traffic that just is not as good and it’s weird but you actually your conversions actually go down but for the most part you want to keep edging up your bids on the keywords that are working and you’re gonna get more and more traffic because that’s the highest it’s the most important thing for determining how much traffic you get is what your bid is when you’re in the auction and if you’re bidding higher than everyone else you’ll get more and more [Music] whole point right here so that’s the most common thing is scaling by finding your winning keywords survival pen exact match we can check that out boom right here so bidding 30 cents also says low search volume unfortunately but let’s just you know bump it up to 50 cents let’s say let’s just tell Bing hey we want more that that’s good traffic send it our way now we can see some things here estimated first page bid is 23 cents estimated main line bid that’s to be at the top of the page is 28 cents and the average click-through rate has been like 25 cents so we’re probably not gonna get any more traffic by upping the bid on this one but that’s not always the case we can look at some more examples there but but Bing will tell you you can have this as a column the estimated first page bid and if that if that has to be the first page bid if we were bidding 30 cents and it said the estimated first pick it was like 70 cents then probably the more we increase our pay the more traffic we’re gonna get and as long as it still hurts really well we can make a lot more money by just upping the bid on that one keyword so that leads us into this this topic search impression chair and we can add that as a column and it’s in competitive impression chair is lost a budget is lost a rank and yeah let me turn that down so these are competitive metrics and they basically tell you of all the impressions that we could have shown for this keyword how many times were is where your ads shown for this keyword so we can see this first one for tactical pen broad match it says 6% impression share is lost to rank 93% so we lost 93% of impressions because of our rank probably our bid so impression shares only 6% that’s really low the next one we got 85% of possible impressions so of all the impressions that could have shown for that keyword we got 85% so this probably means this one doesn’t have as much competition so that’s exact match so of all the people there’s there’s not as much competition on the exact match as there is on the broad so we got 85% of the impressions that’s pretty good so that means most likely we’re like the only people bidding on this keyword now this one we got 50/50 percent of the impression shares so maybe there’s healthy competition on that one that’s tactical pen as a phrase okay and the win you know working with the reps and stuff basically what they tell you is that to improve this if we wanted to take if we wanted to get more impressions out of this share we would just basically need to raise our bid on this keyword six point six two we could get out that up to ten percent or whatever but it’s also a broad match so it’s not that exact it’s I mean this is telling us to be on the first page for broad 43 cents I don’t know they’re just kind of gently nudging us to spend more money because broad could start spending on things that aren’t that related but so just check your search impression share and that’s gonna tell you of all the bids or all the impressions that could have been shown how many times where you’re showing now if you are like at basically a hundred percent of impression share there’s not really any room to scale you’re already getting all the impressions so even if you increase your bid you’re not gonna get any more impressions if you’re at 20 30 percent pretty consistently and you let it run for a while there’s some room there and if it’s doing really well for you if that keyword is really profitable for you it can be worth it just start upping your bid and getting more and more of that impression share over the competition all right so one way to scale which I kind of did on the tactical pen thing is just add more keywords so this isn’t very precise I know I always talk about controlling everything and ultimately you always want to have control have more control but you can just start adding keywords sometimes if there’s a campaign that I just want to like get off the ground like get it moving get get some momentum going that’s what I started doing is I just start adding keywords even broad keywords you can see I’m violating I think I’m violating my own guidelines here by having multiple broad matches no I guess not but I think I did increase the bids so I think there was one maybe this fat burning diet won’t one I mean this is a really competitive thing but yeah let’s look at this so I added broad broad broad broad broad this is terrible as far as organization goes this is very bad like if we did this in the woodworking thing it would be like we would just get tons of random crappy traffic not crappy because they’re bad clicks it’s just we’re not sending them to a good place but yeah having multiple broad batches I would only do that to just kind of get things going to get things rolling and then we can start doing the peel-and-stick thing start pulling them off you know out of the broad matches start controlling them and getting getting control over the keywords putting them into their own ad groups etc it’s so much promotor kind of that shotgun approach but you got to be careful because like this woodworking thing I mean that’s you know $70 on things that really really really weren’t likely to convert but there’s just there’s always tons of traffic out there for you to get so you know use this judiciously but sometimes if you just not getting impressions you’re just not getting clicks you just got to start throwing some keywords out there and see see if you can find a broad match that actually doesn’t have as much competition it’s usually because of competition so fat-burning diamine everybody’s bidding on weight loss that’s like the first thing everybody thinks so for promoting stuff online so you’re bidding against everybody basically this is a really hard keyword to find a foothold I have done it before though it just takes adding more keywords adding more keywords and then you got a then you gotta go back and do all this stuff that we’re talking about don’t let it just keep going and adding more and more you got to start taking control over it too so one way which I don’t know if we’ve had things running enough one way – keywords is to listen to Bing they will give you suggestions on keywords I don’t think they’re gonna give us any suggestions you the control of an ad group if you’re gonna start just throwing in random cue you oh hey Charles is here you guys hear me connection restores restored what’s up Charles Josh oh yeah I’m sure you heard that all right looks like I might I might a lost Rob but hey good to see you Charles we’re getting into some real deep stuff here so you know might need to go back over it a few times but good stuff hey Charles all right so I was gonna I was gonna say that sometimes Bing will make suggestions to you and they will be here or up above sometimes it’ll say like you know get more clicks by adding 30 suggested keywords but again you want to be careful with it they’re really focused on making you being more money so they’re gonna give you kind of bad suggestion so you need to know what you’re doing so that you can look at the suggestions and go hmm can I actually do that or am I gonna be ruined by it sometimes I I was ruined at some point by just doing all of the suggestions that that AdWords had yeah it wasn’t wasn’t pretty so this suggestion says first paid bids so this is talking about the bids strategy for scaling right like we talked about here Bing is saying hey we know what’s going on here we’re running the system if you just increase your bid from thirty to thirty one cents you could probably get 20 more impressions and two more clicks every week that one that one doesn’t convey okay it’s only increasing one cent it’ll get me some more clicks start thinking get getting things going a little bit let’s check this one fat burning data now they have different suggestions about site link things now this is a good suggestion I really like this one it’s looking at my exact match keyword and saying hey you’re not even close buddy like on fat decimator exact match you gotta be hitting at least 55 cents and so I would trust this because it’s an exact match and they’re saying 30 to 55 yeah all right being that makes sense very competitive niche it’s targeting a specific product so probably a lot it’s I think it’s the number one product on Clickbank so everybody’s targeting it all right give me those expense to fifty five cent clicks I I gotta play the game in now let’s look at mainline bids so this is to be at the top of the webpage for that increased bid for lose weight fat from thirty to fifty eight cents yeah probably I mean sixty cents we’re getting out of the range of what will probably work for me but mmm sure now this one it’s a phrase match 40 to 49 okay maybe close that all right let’s look at this one I wish they would give them give us some keyword suggestions but and these are just bid bid increases well it’s a good way to find out where you’re at like are you close are you in the ballpark or are you really far away if this said hey if you raise your bid from 37 to $3 and 37 cents you’d get more clicks I’d be like well I guess I’m just not going to be playing that game but this one makes sense it’s a phrase match so you have less control I don’t know sitelink main line 30 to 40 cents sure 30 to 50 to maybe not all right well the other way to get more keywords is just the keyword research that we did earlier and just start adding more keywords to the to the campaign and if it’s really struggling to get impressions and clicks then that’s something you might have to do is just add more keywords like we did with this one just working client’s I mean these keywords tons of traffic so start adding keywords you could get more traffic but just apply all the strategies of optimization that we talked about get control even if it spends a little bit on stuff that you know isn’t gonna work I mean we spent we spent money on this this campaign knowing it wasn’t gonna really convert but we wanted to get traffic not but now we could channel that traffic we could pull it out I could pause this campaign which I have bust out my Bing ads editor and get get to work you know creating 10 new ad groups that actually are much more catered to these exact these search terms and then we’d probably be in decent shape we’d at least be building a list of people who are very interested in woodworking and giving them exactly you know what they want and then it’s much more likely that we could direct their attention and finally the good keywords all right so another way to scale is adding more Gio’s that’s kind of from the affiliate marketing world but basically just more geographic locations so one way to scale especially it depends on the product that you’re promoting obviously so if you’re running a you know bike shop in Portland Oregon then you don’t want to scale out to you know you don’t want to be bidding on bike shop in New York City so that doesn’t really work for you you could bid out to you know a bigger geographic area with around Portland you might start and different zip codes that are further away from yours you could do that or you could but if your business is national or international or if you’re doing affiliate marketing you have to check with the offer to see if they sell internationally or if they sell to all states in the US or whatever which they probably do is probably by country but not all offers will let you promote in other countries so you have to check if you’re doing affiliate marketing check per offer but if you sell so if you’re doing feeling working let’s take that as an example add more gos and actually the easiest way to do this is using the Bing ads editor now tactical pen I probably wouldn’t try this in anywhere other than the US my guess is that that audience is very like US patriotic type people but I don’t know I guess I would go to the website of that product and see if they sell internationally or if they have any weird rules about different place maybe Canada but [Music] so let’s just let’s just do it anyways no actually like that campaign let’s do with this one this power efficiency guide so you saw me duplicate an ad group in a few seconds well let’s do the same thing with a with a campaign so this is all we we put the campaign we’re only targeting the power efficiency guide us the campaign is is the location is the United States let’s say we want to make one for Canada let’s go to campaigns click on the campaign click copy and then click paste okay power efficiency guide us and we would just change that to Canada and now to actually make actually I think it did that no I did it right okay so make sure we’re selecting the right one that we want to change and we changed the name to ca now all we have to do is go down to locations and click Edit and go to Canada boom so now we have everything exactly the same all the same keywords all the same ads blah blah blah all the same device settings and it’s just gonna be in Canada so if we click post we now have the exact same thing cloned over in about ten seconds and that’s a pretty fast way to scale especially affiliate products just scale mount to every country that you’re allowed to that’s a great scaling technique the next one is more traffic sources so one really kind of smart way to do this is as you’re buying clicks you’re getting real people it you know you’ve done the research you are creating good ad groups that are relevant to the searchers you’re getting you know good keywords good ads people are clicking you know what they’re interested in and if you’re collecting your basic big collecting an audience of people well if you have a landing page or I think you might be able to do this regardless with clickmagick but that’s an advanced thing well let’s just say you have a landing page you’re sending people to your preset landing page or your opt-in page and then sending them to an affiliate product you can put retargeting those on that page and so these people are using Bing but they also use Facebook they also use Google problem maybe they don’t use Google but they probably visit websites that have Google Adsense ads on them so they they interact with Google somehow or maybe they use Gmail and they can see ads in their Gmail anyways you can put the AdWords retargeting pixel and the Facebook retargeting pixel on your Bing ads landing page and now you’re building an audience from being but those people you can access them just as well just as easily on Facebook so you can build a very very targeted group of people let’s say you know back to the woodworking thing okay so you know we’re targeting people who want to build a bunk bed or whatever well if they if they were on being searching for how to build a bunk bed they’re probably just like somebody who’s interested in craftiness and woodworking and stuff generally so then if you go to Facebook and you retarget that group with a woodworking related product they’re very likely to be into it because they were the kind of person who’s spending their time going to Bing and searching for how to build a bunk bed so or maybe maybe you run an ad for a bunk bed to them on Facebook so this is kind of like a super ninja way to use reuse that traffic very very effectively same thing with AdWords you can target people on AdWords properties who just visited your landing page and average doesn’t know where they came from they just saw a bunch of people hit a landing page and then you can retarget those people when they’re on their Gmail when they’re in you know apps when they’re browsing around the web and they just see a banner ad that’s controlled by Adsense so you can start to retarget these people where wherever else they go and that’s that’s another way to scale up your traffic another big one is literally just tape what works in Bing and move it to AdWords like I said recently that person you know reached out to me and ended up making like fifty thousand dollars in three weeks or something following just a couple of bits of advice that I gave him and won it but one of the things that he did was he took what was working in Bing and he just went into a blur and did the same thing he’s like well this is already working this is working great really really well so let me just take it to AdWords scale it up it’s the exact same system once you understand how keywords work and ads and and the match types I mean we’re learning Bing but really AdWords invented all this stuff so if you go into AdWords it’s gonna be very familiar gonna know exactly you know what to do because you already did it in Bing and it’s gonna be the same except ten times more traffic so that’s probably one of the best ways to scale if you get something working in Bing just go to AdWords then blow it up now the restriction there is if you’re doing affiliate marketing they have a lot of restrictions with affiliate marketing so you’re gonna have to at the very least figure out how to get you know how to deal with those restrictions somehow or at the worst you just can’t do what you were doing on AdWords because they have different policies so Facebook is another place to scale but I think the best way to do that from Bing is the strategy we talked about before where you collect people on as a retargeting audience and then you were to target them on Facebook and then for affiliate marketers one way to scale is to just get more offers if you got something if something worked on Bing like for example we showed that you can split test offers on clickmagick if you have traffic coming in that’s working really well for one offer it’s very likely that they’d be interested in a very similar offer so you can just find it another offer to promote that’s very similar or you can use this exact same strategy like now you know how to build you know how to do all the research you know how to build landing page you know how to do funnel hacking and ad hacking to figure out what’s working so you’re starting from success you know how to create you know good landing pages you know how to find offers to promote like just repeat rinse and repeat the same system over and over and over so Charles I believe yes you are the only one on and I I mean I’m also speaking to everyone who’s watching this as a recording it’s been really awesome hanging out with you guys it’s been really great to meet you Charles I’ve really learned a lot from this experience I’ve learned a lot from all of you and I have really really appreciated it I’m really excited about what else is possible for all of us and excited to see you guys from time to time and other projects or in the Facebook group yeah just feel free to you know reach out to me and thank you so much for joining the class it’s been it’s been so awesome I look forward to seeing you more and I did decide to put together something if you are watching this and you’ve been you know enjoying doing live training I think I want to keep doing it so I’ve been thinking about how best to do it and to make it kind of worth my time and worth your time as well and so if if you really like this format of you know live training and interaction but want to kind of broaden the horizon of what we can talk about then I think that’d be really exciting so I put together a mastermind group for anyone who’s interested again probably not gonna be you know a match for everybody but basically if you go to digital Nomad Rockstar comm slash elite if it does appeal to you then what I was thinking is we could get together like two times a month and do some unique training like we’ve been doing here but not necessarily just about Bing ads we can talk about whatever whatever is relevant to your business and marketing career at the time so sounds really exciting to me kind of this really what my whole life is about right now is just learning marketing and improving and getting better and learning you know better strategies and tactics and taking training and I’d love to share that with all of you I really like this format and so I set up the Nomad elite private mastermind if you are interested then go to digital Nomad Rockstar comm slash elite and it’s going to be a paid monthly membership and basically we’ll have two new and unique live and interactive trainings per month with me and then you know obviously you get access to all of the recorded trainings as well so I think it’d be really fun and if that’s sounds interesting to you then check it out join the elite mastermind and we can start by talking about whatever it is you want to do or I actually have been getting really into page or a free traffic affiliate marketing and I think I want to start by sharing some of the strategies that I’ve learned about in that particularly YouTube and SEO so if anyone’s interested I’d be really excited to start that up and I would want to start as early as next week and so if that’s a good fit for you then feel free to join me and I will email you some details and we can schedule our first live call but so where’s the Facebook link let me grab are you do you get the emails Charles yes I thought I sent it out in an email I was gonna make a short link today have we spoken personally on email I could just email it to you I should I need to put it in the members area too oh well here it is I just need to you since group with Connor business partner amazing copywriter we’re gonna be talking about email marketing a lot in the next few weeks and launching a product having to do with email marketing so if Charles if you are up for it anyone else if you’re watching this too you can go to rebel fortune.com slash group and join our free Facebook group we’re just uh talking to people and helping them with email and trying to figure out you know how we can best help everyone so feel free to check that out as well I’ll write that on the screen Charles I don’t remember either if you were one of the the early sign ups I think you were but I mentioned in the beginning – that I’m gonna be mailing the first ten people I signed up for the program to do one-on-one coaching – so if you’re one of those then check out the email for that your personal email probably the one that that your payment came through so be setting those up soon and really excited to talk to everybody getting real tired but yeah thanks a lot for for hanging out I know you’ve been I think you’ve been on every call so I really appreciate that and it’s been nice to get to know you and who ya Bing ads masterclass thank you to everybody who watched and I will see you in the other training see you in the Facebook group and good luck on your journey all right have a good night Charles