Bing Ads Bootcamp 2.0 — Free Course


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Bing Ads Bootcamp 2.0

The Complete Bing Ads & Microsoft Advertising Course

This premium course helped hundreds of students build profitable paid search campaigns. The core principles — keyword research, ad writing, campaign structure, optimization, and scaling — are timeless. Some interface screenshots are dated, but the strategies still work. Consider this a gift from a decade of experience.

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Note: Some videos reference older versions of the Bing Ads interface. The platform is now called Microsoft Advertising and the UI has evolved. The core principles of paid search marketing taught in this course remain highly relevant.

Welcome!

Welcome!

Part 1: Intro &Amp; Assumptions

Part 1: Intro & Assumptions

Part 2: Goals

Part 2: Goals

Part 3: Campaign Structure

Part 3: Campaign Structure

Part 4: Budget

Part 4: Budget

Part 5: Keywords

Part 5: Keywords

Part 6: Bids

Part 6: Bids

Part 7: Ads

Part 7: Ads

Part 8: Landing Pages

Part 8: Landing Pages

Bonus: Clickbank Landing Page Demo

Bonus: Clickbank Landing Page Demo

Bonus: Top 3 Landing Page Builders

Bonus: Top 3 Landing Page Builders

Part 9: Benchmarks Of Success

Part 9: Benchmarks of Success

Quick Campaign Setup Demo

Quick Campaign Setup Demo

Campaign Launch Checklist

Campaign Launch Checklist

Why Paid Traffic?

Why Paid Traffic?

The Paid Traffic Manifesto: Part 1

The Paid Traffic Manifesto: Part 1

How To Win Your Freedom With Laptop Income

The Paid Traffic Manifesto: Part 2

The Paid Traffic Manifesto: Part 2

How To Pick Winning Offers, Niches, Ads, and Landing Pages…Every Time

The Paid Traffic Manifesto: Part 3

The Paid Traffic Manifesto: Part 3

What You Must Know To Stop Wasting Money and Start Making Profit…On Command

Why Bing Ads?

Why Bing Ads?

What Can I Sell With Bing Ads?

What Can I Sell With Bing Ads?

Course Goals

Course Goals

The 7 Profit Activators

The 7 Profit Activators

Though in Bing Ads Bootcamp 2.0 I have slightly changed my emphasis from some of the methods taught here, this is still a great foundational principle of Bing Ads and understanding how to build great campaigns. There is a lot to learn from it.

Tracking Your Results

Tracking Your Results

Treat This Like A Business

Treat This Like A Business

Why Most Courses Have Failed You

Why Most Courses Have Failed You

On Ownership

On Ownership

On Goal Setting

On Goal Setting

On Commitment

On Commitment

On Persistence

On Persistence

On Event Vs. Process

On Event Vs. Process

Does It Take Talent?

Does It Take Talent?

Eternal Advertising Principles

Eternal Advertising Principles

How Search Engine Marketing Works

How Search Engine Marketing Works

An overview of how search engine marketing works

Keywords Basics

Keywords Basics

A brief explanation of how keywords work in Search Engine Marketing

Impressions Basics

Impressions Basics

A brief explanation of how impressions work in Search Engine Marketing

Search Position Basics

Search Position Basics

A brief explanation of how search position works in Search Engine Marketing

Bids Basics

Bids Basics

A brief explanation of how bids work in Search Engine Marketing

Ads Basics

Ads Basics

A brief explanation of how Ads work in Search Engine Marketing

Landing Pages Basics

Landing Pages Basics

A brief explanation of how Landing Pages work in Search Engine Marketing

Account Structure Basics

Account Structure Basics

A brief explanation of how Account Structure works in Search Engine Marketing

Quality Score Basics

Quality Score Basics

A brief explanation of how Quality Score works in Search Engine Marketing

Before The Click

Bing Ads Beginner Advice

Bing Ads Beginner Advice

The Bing Ads Business System

The Bing Ads Business System

How To Sell Anything With Bing Ads

How To Sell Anything With Bing Ads

How To Build Your Bing System

How To Build Your Bing System

Campaign Setup

Elements Of A Bing Ads Campaign

Elements of a Bing Ads Campaign

Campaign Launch Checklist

Campaign Launch Checklist

Campaign Setup Demo

Campaign Setup Demo

Setup Tricks

Trick #1: Separate And Dominate

Trick #1: Separate and Dominate

Trick #2: Duplicate Ad Groups

Trick #2: Duplicate Ad Groups

Trick #3: Segment By Network

Trick #3: Segment By Network

Trick #4: Optimize Syndicated Placements

Trick #4: Optimize Syndicated Placements

Trick #5: Bing Ads Editor Tricks

Trick #5: Bing Ads Editor Tricks

Trick #6: Keyword Placeholder Tool

Trick #6: Keyword Placeholder Tool

Trick #7: Segmenting Data For Profit

Trick #7: Segmenting Data For Profit

Trick #8: Keyword Mixers

Trick #8: Keyword Mixers

(Upload Hundreds Of Keywords In 10 Seconds (Free Tools)

Keyword Research

Find Buyers With Keywords

Find Buyers With Keywords

Simple Formula: Win With Paid Traffic

Simple Formula: Win With Paid Traffic

This is paid traffic success boiled down to it’s simplest formula

Warning About Keyword Tools

Warning About Keyword Tools

This is a little known secret about keyword research tools…

Top 14 Keyword Research Tools

Top 14 Keyword Research Tools

Google Keyword Planner

Google Keyword Planner

Bing Ads Keyword Planner

Bing Ads Keyword Planner

Reverse Engineering Keywords

Reverse Engineering Keywords

Reverse Engineering Method (Bing)

Reverse Engineering Method (Bing)

Full Reverse Engineering Demo

Full Reverse Engineering Demo

Steal Keywords From Competition

Steal Keywords From Competition

Secret To Competitive Markets

Secret To Competitive Markets

Choose A Winning Affiliate Product

Choose A Winning Affiliate Product

Ad Hacking Method Review

Ad Hacking Method Review

How To Pick Winning Offers, Niches, Ads, and Landing Pages…Every Time

How To Choose Clickbank Products

How To Choose Clickbank Products

Landing Pages & Tracking

Landing Page Setup Demo

Landing Page Setup Demo

Build Landing Pages With Builderall

Build Landing Pages With Builderall

Build Landing Pages With Clickfunnels

Build Landing Pages With Clickfunnels

Wordpress Tracking Setup

WordPress Tracking Setup

Clickbank + Bing Direct Linking Part 1

Clickbank + Bing Direct Linking Part 1

Clickbank + Bing Direct Linking Part 2

Clickbank + Bing Direct Linking Part 2

Max Bounty Tracking Setup

Max Bounty Tracking Setup

Clickbank + Clickmagick Direct Linking

Clickbank + Clickmagick Direct Linking

Clickbank + Clickmagick Landing Page

Clickbank + Clickmagick Landing Page

Clickbank + Clickmagick List Building

Clickbank + Clickmagick List Building

Clickbank Direct Linking Tutorial

Clickbank Direct Linking Tutorial

How To Write Killer Ads

How To Write Killer Ads

Ad Hacking Applied (Demo)

Ad Hacking Applied (Demo)

Ad Writing Demo

Ad Writing Demo

The Keyword Placeholder Tool

The Keyword Placeholder Tool

Optimization

Mindset For Optimizing And Scaling

Mindset For Optimizing and Scaling

Finding Buried Treasure

Finding Buried Treasure

Part 1: Ad Split Testing

Part 1: Ad Split Testing

Part 2: Ad Group Optimization

Part 2: Ad Group Optimization

Part 3: Peel And Stick

Part 3: Peel and Stick

Isolate &Amp; Eliminate - Intro

Isolate & Eliminate – Intro

Isolate &Amp; Eliminate - Isolate Keywords

Isolate & Eliminate – Isolate Keywords

Isolate &Amp; Eliminate - Eliminate Keywords

Isolate & Eliminate – Eliminate Keywords

Part 4: Syndicated Placements

Part 4: Syndicated Placements

Optimize Syndicated Placements

Optimize Syndicated Placements

Part 5: Landing Pages

Part 5: Landing Pages

Part 6: Split Testing Offers

Part 6: Split Testing Offers

Scaling

Scaling Overview

Scaling Overview

Scaling With Tracking

Scaling With Tracking

Scaling Part 1: Bing Ads Editor

Scaling Part 1: Bing Ads Editor

Scaling Part 2: Budget

Scaling Part 2: Budget

Scaling Part 3: Bid

Scaling Part 3: Bid

Scaling Part 4: Search Impression Share

Scaling Part 4: Search Impression Share

Scaling Part 5: More Keywords

Scaling Part 5: More Keywords

Scaling Part 6: More Geos

Scaling Part 6: More Geos

Scaling Part 7: More Traffic Sources

Scaling Part 7: More Traffic Sources

Scaling Part 8: Adwords

Scaling Part 8: Adwords

Scaling Part 9: Facebook

Scaling Part 9: Facebook

Scaling Part 10: More Affiliate Offers

Scaling Part 10: More Affiliate Offers

Landing Page & Funnel Content

Landing Page Copywriting Basics

Landing Page Copywriting Basics

Landing Page Conversion Tricks

Landing Page Conversion Tricks

Landing Page Headline Psychology

Landing Page Headline Psychology

Pre-Sell Landing Page Psychology

Pre-Sell Landing Page Psychology

Shortcut To High Converting Pages

Shortcut To High Converting Pages

The Optin Bridge Page

The Optin Bridge Page

50-80% Optin Formula

50-80% Optin Formula

Email Copywriting Secrets

Email Copywriting Secrets

The 90-10 Funnel Trick

The 90-10 Funnel Trick

Cpc Higher Than Bid

CPC Higher Than Bid

Low/No Impressions

Low/No Impressions

Low Ctr

Low CTR

No Conversions

No Conversions

Clickbank Direct Linking Tutorial

Clickbank Direct Linking Tutorial

Bing Ads + Clickbank Direct Linking

Bing Ads + Clickbank Direct Linking

Clickmagick Clickbank Integration

Clickmagick Clickbank Integration

Case Study #1: First Sale

Case Study #1: First Sale

Case Study #2: Direct Linking

Case Study #2: Direct Linking

Case Study #3: Trump Coin

Case Study #3: Trump Coin

Case Study #4: Knee Pain

Case Study #4: Knee Pain

Master Class 1: Launching Campaigns

Master Class 1: Launching Campaigns

Learn to build your own system for launching successful Bing Ads Campaigns

Master Class 2: Secret Research Methods

Master Class 2: Secret Research Methods

HEADS UP: I Blabbered on for about 15 minutes before anyone mentioned that they couldn’t see my screen. D’oh! So if you’re more of a "visual" person, you might want to skip ahead. Enjoy!

Master Class 3: Creating Killer Copy

Master Class 3: Creating Killer Copy

Master Class 4: Optimize &Amp; Scale

Master Class 4: Optimize & Scale

Affiliate Marketing From Scratch

Where To Get Started

Where To Get Started

Turn Your Passion Into Profit

Turn Your Passion Into Profit

Most Powerful Free Traffic Sources

Most Powerful FREE Traffic Sources

Instant Authority Amazon Affiliate

Instant Authority Amazon Affiliate

Turning Weird Interests Into Money

Turning Weird Interests Into Money

Video Marketing Secrets

Video Marketing Secrets

Killer List Building Strategies

Killer List Building Strategies

Proven Optin Tricks

Proven Optin Tricks

Where To Find Hot Products

Where To Find Hot Products

Getting Approved For Top Offers

Getting Approved For Top Offers

Clickbank Secrets

Why Bing &Amp; Clickbank?

Why Bing & Clickbank?

Biggest Game Changer / Mistake

Biggest Game Changer / Mistake

Behind The Scenes Secrets

Behind The Scenes Secrets

2 Big Approaches

2 Big Approaches

3 Strategies For Bing + Clickbank

3 Strategies For Bing + Clickbank

How To Choose Products

How To Choose Products

Ad Hack Your Way To Success

Ad Hack Your Way To Success

Max Bounty Secrets

Getting Approved

Getting Approved

Setting Up Tracking

Setting Up Tracking

Additional Bonuses

How To Start On Low/No Budget

How To Start On Low/No Budget

How To Create An Agency

How To Create An Agency

Welcome To Bootcamp 1.0

Welcome To Bootcamp 1.0

Though in Bing Ads Bootcamp 2.0 I have slightly changed my emphasis from some of the methods taught here, this is still a great foundational principle of Bing Ads and understanding how to build great campaigns. There is a lot to learn from it.

What You'Ll Need

What You’ll Need

3 Pages Before A Landing Page

3 Pages Before A Landing Page

Build Landing Page With Clickfunnels

Build Landing Page With Clickfunnels

Find Free Wordpress Themes

Find Free WordPress Themes

Build Page With Thrive Architect

Build Page With Thrive Architect

Setting Up Bing Ads Account

Setting Up Bing Ads Account

How To Set Up Conversion Goals

How To Set Up Conversion Goals

Track Clickbank Conversions In Bing

Track Clickbank Conversions in Bing

Creating Your First Ad Group

Creating Your First Ad Group

Keywords Overview

Keywords Overview

Google Adwords Keyword Planner

Google Adwords Keyword Planner

Bing Ads Keyword Planner

Bing Ads Keyword Planner

Keyword Research (Bing Suggestions)

Keyword Research (Bing Suggestions)

Advanced Research (Longtail Pro)

Advanced Research (Longtail Pro)

Advanced Research (Semrush)

Advanced Research (SemRush)

Advanced Research (Spyfu)

Advanced Research (SpyFu)

Upload Hundreds Of Keywords

Upload Hundreds of Keywords

(Upload Hundreds Of Keywords In 10 Seconds (Free Tools)

Steal Profitable Keywords

Steal Profitable Keywords

Separate And Dominate

Separate and Dominate

Duplicate Ad Groups

Duplicate Ad Groups

Segment By Network

Segment By Network

Optimize Syndicated Placements

Optimize Syndicated Placements

Bing Ads Editor

Bing Ads Editor

Keyword Placeholder

Keyword Placeholder

Conversion Tracking Intro

Conversion Tracking Intro

Advanced Tracking For Affiliates

Advanced Tracking For Affiliates

Segmenting Data For Profit

Segmenting Data For Profit

Isolate &Amp; Eliminate Intro

Isolate & Eliminate Intro

Isolate Performing Keywords

Isolate Performing Keywords

Eliminate Under-Performing Keywords

Eliminate Under-Performing Keywords

Optimize Syndicated Placements

Optimize Syndicated Placements