Ad Hacking Applied (Demo)

Bing Ads Bootcamp 2.0
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06 AD CREATION

Ad Hacking Applied (Demo)

Auto-generated transcript

check that out now let’s do some ad hacking so if you saw my previous videos then we are basically going to research what people are actually doing in the search engines primarily Bing now Carlos this is when you actually want to specifically look at what people are doing on bing because now things can be very different between Bing and Google especially if you’re doing yes Phillip says thanks Charles thank you very much Charles so on being people are doing affiliate marketing much much more than on Google but you can still look to Google for some bad ideas but for for doing ad hacking I definitely primarily recommend using Bing so what is AD hacking we’re literally just going to type in tactical pen and we’re gonna see how people are promoting tactical pens so this ad this is a real ad that somebody is paying money for and the ad says which means it’s making them money generally speaking it says free TG tactical pen tactical gear comm and it just goes to their website Rick hinder knives pens I think I’m guessing Rick hinderer probably has a really good name or something in the knife world but that’s a pretty I’m I’m guessing that’s the only reason that’s a good ad because I would never think that’s a very good ad that’s not really what people are searching for so this is showing for tactical pen but it’s not a very good ad because it’s not relevant to what I just searched for I wasn’t looking for Rick hinder or knives pens I might be you know one out of a thousand people might be like oh yeah I like Rick hinder whoever that is but a much better ad is so there’s that see Carlos you can see related searches best tactical pan that’s a different search we took we search for tactical pin best tactical pan tactical pens for self-defense there it is there’s the one that we saw in Google tactical pen Amazon well obviously we don’t want to compete with that top 10 tactical pens best tactical pen review German tactical pen plastic tactical pen alright so none of these are ads you can see right here ad ad ad this one’s Amazon this does not look very competitive at all if Amazon showing in the first page they usually just kind of take the scraps of whatever everyone else won’t pay top 5 Peck tactical pens of 2018 our top pick will surprise you I bet this is gonna be a really nice review page Gauls official site police tactical and EMS supplies that’s not a great ad I mean that’s just that’s just very very broad you have to know what Gauls is I’m guessing the big name in this in this niche whatever not a very good ad we can beat that best tactical pens of 2017 we reviewed all of them that’s pretty good good headline but maybe not for someone who is not looking for reviews maybe somebody just wants a free tactical pen best tactical plan says to get searched 24 hundred times a month according to keywords everywhere keywords everywhere is putting these things here and this I think is actually being pulled from Bing itself best tactical pen okay so let’s go to the next page you got some videos no more ads on that page page three okay this looks very not competitive by tactical pens yeah I mean that’s not a very strong headline I mean we’ll see maybe people in who are looking for tactical pens don’t want a free one but I’m pretty sure they do tactical gear comm slash pen just pay shipping limit one per customer pity they can’t do better keeping the color permanence on it I don’t know what that means I don’t feel too bad clicking on this link sometimes I feel kind of bad clicking on people’s links if there are affiliate marketers but quality promotion because it charges them you know you’re paying you somebody just paid 50 30 cents or 50 cents or whatever for this promotional pen see this is a terrible they just they’re adding they’re not doing good keyword ad group grouping you guys are gonna be way better than some of these people who are spending a lot of money by tactical pens super fast low-cost shipping again that’s selling multiple pens okay so we’re competing with the e-commerce mostly tactical pen on ebay and I think this is pretty good yeah those these ads they’re not impressive tactically gear.com free text pen just paid shipping claim offer this is a very nice landing page best tactical pen on the market I mean quote you just put quotes around it you could say that the other one is the best ethical with a pen on the market premium intelligently designed so to make this kind of landing page you might need to know something about the Pens but Plame offer I mean yeah nice landing page but I’m not too intimidated here okay so that looks very good now we’ve we’ve done some ad hacking and we can see what’s already working and I think we can do very well with just saying free tactical pen and then maybe talk about like what was on that that headline yeah it’s just free I mean that’s the thing that’s the thing that’s special about it is that it’s free there’s just a big EECOM store I think that other page will do pretty well actually aircraft grade aluminum blah blah blah got some customer testimonials they just say the best tactical pad on the market I mean this might be a good phrase to use in an ad I don’t think any of the rest of it is very compelling okay and then we’re gonna do that and then I’m almost like afraid of doing maybe with fat decimator we should try out the let’s try the product based it’s kind of silly because this is the number one product on Clickbank right now so actually every affiliate is trying to promote it let’s just check it out though so now we’re doing ad hacking for the product based promotion style so this is where you’re you’re going off of keyword traffic for a product so fat estimator is really hot right now which means lots of affiliates of promoting all over the world spammers are promoting it advertisers are promoting it people with lists are promoting it everybody’s promoting it so there are people out there who are like have seen the sales page and they remember the name but they didn’t buy so then they’re going to the search engine to try to find it or they’re looking for reviews etc so there is search traffic for this and you can be one of these people now you’ll notice some trends in this kind of this kind of promotion method which is so this is the truth about belly fat okay I’m fat estimator system trademark official special 90% off this actually is fat estimator system calm so that actually is the this company advertising for it I believe unless it’s direct linking could be direct linking but it says special ninety percent off so usually if you’re doing the product only method and by the way I haven’t done this yet I want to try it because it obviously is working very well you’re really just promoting the product and honestly if you’re just getting started I think this is a pretty good place to start the catch is that your traffic is never gonna be a lot you’re never gonna get a lot of traffic for these things but you way that you would get around that is you just do this for like every single product on Clickbank basically like start at the top and just work your way down start you literally just I mean look at what other people are doing it’s not that special it’s very easy to model don’t copy them exactly because affiliates are very smart people and you’re you don’t you don’t want to make them mad but you can model what they’re doing they’re all talking about the price so these are they’re targeting people who have already decided that they wanted to buy this or they’re really interested in buying they’re not bidding on how to lose weight they’re bidding on the fad decimator system which they saw somewhere maybe they saw it on YouTube maybe they saw and had on Facebook whatever but almost all of them have the price in there so that’s a good idea or a discount a lot of times they have bonuses so you can add some bonuses but yeah you can just literally see all of these people are paying for ads and these people I don’t really want to click on their ad because their affiliates I might do one and I’m sorry well let’s look at let’s do let’s look at one this site I’m guessing this is their whole strategy I’m sure they’re really really good at it and I bet you they’re making a lot out of money so we’re just we’re just gonna do one sorry to my affiliate homies kind of bad karma but but let’s check it out again please for the love of God do not copy these people they put a lot of work into this they probably paid a lot of money to build this page do not copy them that’s not not cool and they probably can find out and yeah but you can model them so you can be inspired by their design and if you’re using a landing page builder which I’ll show you a few in a minute you can do something pretty similar so they’ve got a video here I don’t know if they made the video or they’re just taking one of the decimator it looks like they’re taking one of the fat decimator videos from YouTube which you can do too because they’re just embedding a YouTube video totally fine for you to do that they have these things which who knows where they go but they definitely add credibility they make it look like a legitimate website and I mean it is a legitimate website this is a pre-sale landing page but it’s specifically oriented toward one product it’s not about educating people on how to lose weight it’s just for people who are the video probably had a CC license yeah so you can probably you can probably embed it but check on that you know but anyway so special discount $20 off fat estimator system for free bonuses today seventeen dollars by the way almost every single Clickbank product comes has a discount because in the sales video or on the sales page they break down a price they say it should be a thousand dollars but you’re not gonna pay that today you’re gonna pay five hundred or you’re not gonna pay five hundred and not gonna pay three hundred whatever you’re gonna pay forty seven so every single product has a massive discount that you can talk about now this seems like a little more realistic of a discount so maybe you want to go with that strategy all of them almost all products come with bonuses which you can highlight remind people that that’s a reason to purchase this product you can realistic it in the product this is all on the sales page right so so let’s let’s check out the so that has the that’s the sales video but you can also read the written sales page to get these things you can get like if you scroll down far enough you can get four and after pictures you’ll have to check with the individual company to see if they allow you to use elements from their sales page but usually you can at least use like the product image you can use the bonuses the claims stuff like that you can so yeah so here here are the bonuses that you can highlight you can highlight the 60-day guarantee on your landing page you can highlight these bonuses that they get and yeah so anyways you can take elements from that to put on your your landing page they really what is the fat estimator system who created the program they talk about the author of the program which is all information that’s publicly available you can find that on the sales page as well who is it meant for read the sales page to find that out is there any data to back up the claims is this is just a really really good pre-sale landing pages landing page this is see they’re highlighting the bonuses that were on the sales page the benefits re re iterating the benefits claiming a twenty dollar discount they do a really good job of stacking up the value of the system just click the button below they have a nice button they show you you know they take a screenshot of the Clickbank checkout page exactly what its gonna look like so this person is very prepared to buy the product which but again let’s look at the volume fat decimator system 880 people months so that’s probably pretty good as far as products go and because you know it’s really popular right now so there’s not even enough here yet for being the pick up on it but anyways that’s what all these people are doing and if you’re starting out it’s a pretty good place to start because you don’t have to worry about all the other pieces of the puzzle so you can start out by promoting products specifically just know that you’re gonna want to do a lot of them because you’re only gonna get a few clicks day maybe and you’re competing with all these other affiliates and but I’m pretty sure you can make a lot of money it looks like they’re making a lot of money doing it so it’s good system and again once you build a system for it the first time you build a landing page is gonna feel super awkward but as you keep building the second one third one fourth one fifth one you’re gonna get better and better at it you’re going to improve you might learn something about landing pages that improves all of them or you might try something that works really well all right so that’s AD hacking just literally going in and looking at what other people are doing and you can model them for your ads for your landing pages for your funnels again don’t rip people off but be inspired by them