so we mentioned this word before impressions you may or may not know what this is so basically impressions is the word used to describe any time your ad is shown every time someone loads a webpage on a search engine many impressions are up for grabs if your ad is selected from the auction and shown then you have been served an impression by the ad platform you can see you can see exactly how many impressions each ad has gotten in your Bing dashboard you are never charged for impressions only for clicks as long as you’re using a pay-per-click platform like being ads if you’re getting impressions and you’re being dashboard then you know your ad is being shown to real people