Facebook Conversions Api Access Token

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Facebook Conversions Api Access Token

If you’re an experienced Facebook marketer, you’re probably already familiar with the Facebook Conversions API. For the uninitiated, the Conversions API allows you to send data about customer purchases and other conversions that happen off of Facebook (i.e

on your website or in your brick-and-mortar store) back to Facebook. This data can then be used to create Custom Audiences and lookalikes, and to track the success of your Facebook ads. In order to use the Conversions API, you’ll need to generate an Access Token

Here’s a step-by-step guide to getting your Access Token: 1. Go to https://developers.facebook.com and create a new App. 2. Give your App a name, category, and contact email. 3. Select “Create App ID.” 4

On the next page, select “Products” in the left sidebar and then “Add Product.” 5. Choose “Website” as the product you’d like to add and click “Get Started.” 6. Enter the URL of your website. 7

Under “Settings,” select “Basic.” 8. Copy your App ID and App Secret and save them somewhere safe. 9. To generate your Access Token, go to https://developers.facebook.com/tools/explorer. 10. Select your App from the dropdown menu. 11

Check the “User Data Permissions” boxes for “email” and “public_profile.” 12. Click “Get Token.” 13. On the next page, select “Get User Access Token.” 14. Check the “user_birthday” and “user_location” boxes under “Extended Permissions.” 15

Click “Get Access Token.” 16. Copy your Access Token and save it somewhere safe. Now that you have your Access Token, you’re ready to start using the Facebook Conversions API

If you need help getting started, Facebook has excellent documentation on their website.

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