ClickFunnels is a software platform that enables users to create sales funnels and landing pages quickly and easily.
It offers templates, drag-and-drop editing, and integrations with other tools.
An effective digital marketing strategy will include a variety of tactics, and one of the most important is creating what’s known as a “funnel.” The funnel metaphor perfectly describes how most customers move through a sales process: a large number enter at the top, and as the funnel narrows, only a few select individuals make it all the way to the bottom
At the top of the funnel, or TOFU, is brand awareness. The goal here is to introduce potential customers to your product or service. Once they are familiar with your brand, they move on to the next stage, which is interest
Now they are interested in what you have to offer, and they want to know more. The next stage is decision, in which the potential customer decides whether or not to purchase your product or service
This is where they weigh the pros and cons, and make a decision based on their needs. Finally, there is the action stage, in which the customer takes the desired action, such as making a purchase
A well-designed funnel will take a customer all the way from TOFU to action, and the best way to do this is to create content that is targeted at each stage
For example, blog posts and infographics are great for brand awareness, while ebooks and webinars are better for generating interest. Once you’ve moved a potential customer through the funnel with your content, you can then use email marketing and retargeting ads to close the sale.