Shopify is an ecommerce platform that allows businesses to easily set up and manage online stores.
Its user-friendly interface, comprehensive features, and affordability make it an ideal choice for entrepreneurs.
Introduction: As an ecommerce business owner, you may have heard of the term “average order value (AOV)”. AOV refers to the average amount of money a customer spends each time they make a purchase on your online store
Increasing AOV is vital for the growth and success of your business, and Shopify offers several strategies to help boost your AOV. In this article, we will discuss how to boost AOV on Shopify and maximize your profits. Body: 1
Upsell and cross-sell products: One of the most effective ways to increase AOV is by upselling and cross-selling relevant products to your customers. Shopify allows you to suggest complementary or upgraded products during the checkout process, encouraging customers to spend more
Additionally, you can use apps like Product Upsell and Frequently Bought Together to make the upselling process even more seamless and personalized. 2. Offer bulk discounts or free shipping: Studies show that customers are more likely to purchase more items if they feel like they are getting a good deal
Consider offering bulk discounts or free shipping for orders above a certain amount to incentivize customers to spend more. Shopify has built-in discount and shipping options that make it easy to set up these promotions. 3
Create a loyalty program: Rewarding customers for their loyalty is a great way to encourage repeat purchases and increase AOV. You can use a loyalty program app like Smile.io or LoyaltyLion to set up a points system where customers can earn points for each purchase and redeem them for discounts or free products
This not only increases AOV but also fosters customer loyalty. 4. Bundle products: Bundling products is another effective way to boost AOV on Shopify. By offering a discounted price for a bundle of products, customers will be enticed to buy more items
You can use the Bundles app or the Product Bundles feature in Shopify to create and promote bundles on your store. 5. Utilize abandoned cart emails: It’s a common occurrence for customers to add items to their cart and then abandon it without completing the purchase
To combat this, enable abandoned cart emails on your Shopify store. This feature automatically sends reminder emails to customers with a link to their abandoned cart, enticing them to complete the purchase
Not only does this help increase AOV, but it also recovers potentially lost sales. Conclusion: Boosting AOV on Shopify requires a strategic approach and utilizing the various features and apps available on the platform
By upselling and cross-selling products, offering discounts and rewards, and utilizing abandoned cart emails, you can encourage customers to spend more and increase your profits. Implement these strategies and watch your AOV rise, leading to the growth and success of your ecommerce business.