How To Change Brand Name In Shopify

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How To Change Brand Name In Shopify

Introduction: In the fast-paced world of e-commerce, it is not uncommon for businesses to rebrand or change their brand name. If your online store is built on the popular platform Shopify, you might be wondering how to change your brand name without affecting your SEO rankings

Fear not, because in this article, we will guide you through the process of changing your brand name on Shopify while maintaining your SEO efforts. Body: 1. Update Your Domain: The first step to changing your brand name on Shopify is to update your domain

You can do this by going to your settings and selecting “Domains”. Here, you can change your primary domain to reflect your new brand name. Shopify allows you to keep your old domain as well, so you don’t have to worry about losing any traffic from previous links. 2

Update Your Store Name: Next, you need to update your store name on Shopify. This is the name that appears on your website, emails, and invoices. Go to your settings and select “General”

Here, you can change your store name to match your new brand name. 3. Update Your Meta Titles and Descriptions: This is the most crucial step in maintaining your SEO rankings when changing your brand name

You need to update your meta titles and descriptions on all pages of your website. This includes your homepage, product pages, and blog posts. Make sure to include your new brand name in these titles and descriptions, and also optimize them with relevant keywords. 4

Redirects: To avoid any broken links and ensure a smooth transition, you need to set up redirects from your old URLs to your new ones. Shopify has a built-in tool called “URL Redirects” that allows you to create 301 redirects

This way, if a customer clicks on an old link, they will be automatically redirected to the corresponding page on your new website. 5. Update Backlinks: If your previous brand name was linked on other websites, you need to update those backlinks to avoid any 404 errors

You can reach out to the websites and request them to update the link or use a backlink analysis tool to find all the links and update them yourself. Conclusion: Changing your brand name on Shopify might seem like a daunting task, but with proper planning and execution, you can do it without affecting your SEO rankings

Remember to update your domain, store name, meta titles and descriptions, and set up redirects and update backlinks. By following these steps, you can successfully change your brand name and continue growing your business on Shopify.

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