Shopify is an ecommerce platform that allows businesses to easily set up and manage online stores.
Its user-friendly interface, comprehensive features, and affordability make it an ideal choice for entrepreneurs.
Introduction: Shopify is a popular ecommerce platform that allows businesses to easily create and manage their online stores. One of its key features is the ability to filter products, making it easier for customers to find what they are looking for
However, the default filter settings on Shopify may not always align with your business needs. In this article, we will discuss how to change how products are filtered on Shopify to improve your online store’s search engine optimization (SEO) and user experience. Body: The first step in changing how products are filtered on Shopify is to access your store’s admin panel
From there, click on “Products” and then “Collections.” You will see a list of all your collections, and you can click on the one you want to change the filter settings for
Once you have selected the collection, click on the “Edit” button. Next, you will see a drop-down menu under the “Collection Type” section. This is where you can choose the type of filter you want for your products
The default option is “Manual,” which means you can manually organize and sort your products under this collection. However, if you want to make use of Shopify’s automated filter options, choose “Automated,” which will allow you to filter products based on specific criteria such as price, availability, and tags. You can also customize your filter options by clicking on the “Filters” tab
Here, you can add or remove filters, change their display names, and adjust the order in which they appear. It is important to carefully consider the filters you want to include, as this will impact how customers find and navigate through your products
In addition, these filters should align with the keywords you are targeting for improved SEO. Shopify also allows you to set default sorting options for your products. By clicking on the “Sort” tab, you can choose the default sorting method, whether it’s based on best-selling, price, or alphabetically
This will ensure that your products are displayed in a way that makes the most sense for your customers. Another way to change how products are filtered on Shopify is by using third-party apps
These apps offer more advanced filtering options that can enhance the search experience for your customers. For example, there are apps that allow customers to filter products by color, size, or style
These filters are not only helpful for customers but also make your store’s product pages more SEO-friendly. Conclusion: Customizing your product filtering options on Shopify is an important step in optimizing your store’s SEO and improving the overall user experience
By choosing the appropriate filter types, carefully selecting and arranging the filters, and setting the default sorting options, you can make it easier for customers to find and purchase your products
Don’t be afraid to explore third-party apps for additional filter options that align with your business’s unique needs. With these tips, you can ensure that your Shopify store is optimized for both search engines and customers.