Shopify is an ecommerce platform that allows businesses to easily set up and manage online stores.
Its user-friendly interface, comprehensive features, and affordability make it an ideal choice for entrepreneurs.
Introduction: Are you a Shopify store owner looking to rebrand or change your online store name? As an e-commerce entrepreneur, your online store name is a crucial aspect of your business identity and can affect your search engine rankings
In this article, we will discuss the steps to change your online store name on Shopify while keeping your SEO intact. Body: Before jumping into changing your online store name on Shopify, it’s essential to have a clear understanding of the impact it may have on your search engine optimization (SEO)
Changing your store name can potentially affect your website’s ranking on search engine result pages, as it may result in the loss of credibility and recognition for your previous store name
Therefore, it’s crucial to follow these steps to ensure a smooth transition without hurting your SEO: 1. Update your branding: Your online store name is a part of your branding, so before changing it, make sure to update your logo, color scheme, and other branding elements to align with your new store name
This will help maintain consistency and avoid any confusion for your customers. 2. Update your domain name: If you are changing your store name, you will also need to change your domain name
Shopify provides a tool to purchase and manage domain names, making it easier for you to update your domain name seamlessly. 3. Re-direct old page URLs: When changing your store name, your old page URLs will no longer be valid
To maintain your website’s traffic and SEO, you can set up 301 redirects for your old page URLs to redirect to their corresponding new pages. This will inform search engines that your website has moved and ensure that your previous SEO efforts are not wasted. 4
Update meta titles and descriptions: Your meta titles and descriptions are essential for SEO, as they appear on search engine results pages. Therefore, update them with your new store name, along with relevant keywords, to continue ranking for your targeted keywords. 5
Update internal links: Make sure to update any internal links on your website that may reference your old store name. This includes links in your website’s content, navigation menus, and footer links. Conclusion: Changing your online store name on Shopify may seem like a daunting task, but by following these steps, you can ensure a smooth transition while maintaining your SEO
Remember to update your branding, domain name, re-direct old page URLs, and update your meta titles, descriptions, and internal links. With a well-thought-out plan, you can successfully change your store name and continue to grow your business online
Don’t forget to monitor your website’s traffic and rankings after the change to make any necessary adjustments. Happy rebranding!