Shopify is an ecommerce platform that allows businesses to easily set up and manage online stores.
Its user-friendly interface, comprehensive features, and affordability make it an ideal choice for entrepreneurs.
Introduction: Your Shopify blog is an integral part of your online store. It allows you to connect with your customers, share your brand’s story, and showcase your products in a more personal and engaging way
However, as your business grows, you may want to change the author of your Shopify blog for various reasons. Whether you are rebranding, hiring new content creators, or simply looking for a fresh perspective, changing your blog author is a simple yet significant step
In this article, we will discuss how to change the Shopify blog author and ensure that your blog’s SEO is not compromised. Body: Firstly, it is important to note that changing the author of your Shopify blog will not affect your blog’s settings, URL, comments, or traffic
It will only change the name and author bio that appear on your blog posts. To change the author, log in to your Shopify account and go to the ‘Online Store’ tab
Click on ‘Blog Posts’ and select the post that you want to change the author for. Next, click on the three-dot icon on the top right corner and select ‘Edit HTML’ from the dropdown menu
In the HTML code, find the section that says “Written by” and replace the previous author’s name with the new one. You can also add a new author bio if you wish
Once you are done, click on ‘Save.’ It is crucial to ensure that the new author’s name is included in the title and meta description of the blog post to maintain the post’s SEO
To do this, go to ‘Preferences’ under the ‘Online Store’ tab and click on ‘SEO.’ Here, you can add the new author’s name and a relevant meta description for the blog post
This will help search engines index your post correctly. Another important aspect to consider while changing the author is to redirect the previous author’s URL to the new author’s URL to avoid broken links
To do this, go to the ‘Navigation’ tab under ‘Online Store’ and click on ‘URL Redirects.’ Add the previous author’s URL and redirect it to the new author’s URL. This will ensure that your blog posts maintain their SEO value and help retain their search engine rankings. Conclusion: Changing the author of your Shopify blog might seem like a daunting task, but it is a simple process
By following these steps, you can change the author without losing any SEO value. By updating the author’s name in the HTML code, title, meta description, and redirecting the previous URL, you can ensure that your blog posts maintain their SEO and continue to drive traffic to your online store
Regularly changing the author of your Shopify blog also brings in a fresh perspective and adds variety to your content, making it more appealing to your readers.