How to Name Images and Optimize Images for SEO

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How to Name Images and Optimize Images for SEO? Rank Math SEO

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When it comes to website optimization, image file names and alt tags are often overlooked. Yet they’re both essential pieces to the puzzle when it comes to on-site optimization and ranking in Google Image Search.

Here’s a quick guide on how to optimize your images for SEO.

Image file names

When it comes to filenames, keep them short, relevant and include your target keyword. For example, if you were optimizing an image for the keyword “red shoes”, your file name could be something like “red-shoes.jpg”.

Alt tags

Alt tags are short pieces of text that describe an image. They’re displayed in place of an image if the image can’t be displayed for some reason, and they’re also used by Google’s image search algorithm.

When it comes to alt tags, again, keep them short, relevant and include your target keyword. For example, the alt tag for the image above could be “red shoes”.

Other tips

In addition to file names and alt tags, there are a few other things you can do to optimize your images for SEO:

– Use relevant, keyword rich descriptions

– Use caption tags

– Use high-quality images

– Optimize image file sizes

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