How To Split Test

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How To Split Test

Assuming you would like an article discussing how to perform a split test: A/B testing, or split testing, is a method of comparing two versions of a web page to see which one performs better

You can test different versions of your web page by changing the design, copy, layout, or call to action, then measuring the impact on your key metric, such as clicks, signups, or purchases. To split test, you need to create two versions of your web page

For example, Version A could be the original, while Version B could be the new design. Once you’ve created both versions, you need to determine which one will be shown to which visitors

This is called traffic allocation. There are two ways to allocate traffic: Random: Traffic is split evenly between the two versions of the page. Weighted: The version of the page you want to test gets more traffic

For example, if you want to test a new design, you would give Version B 80% of the traffic, while Version A gets 20%. Once you’ve determined how to allocate traffic, you need to set up the test and let it run

After enough visitors have interacted with the two versions of the page, you can analyze the results to see which version performed better. When analyzing the results, you should look at your key metric, as well as other measures, such as bounce rate and time on page

If one version of the page outperforms the other in multiple measures, you can be confident that it’s the better option. Once you’ve found a winner, you can end the test and implement the better-performing page on your site. Split testing is an important method for optimizing your website

By testing different versions of your web page, you can find the best option for your visitors.

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