How to Use Pillar Content to Build Internal Links
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How to Use Pillar Content to Build Internal Links
One of the most effective ways to improve your website’s SEO is to focus on your site’s internal linking structure. By linking to other pages on your site, you can help search engines understand the relationships between your pages and improve the way they crawl and index your content.
One of the best ways to build internal links is to use what’s called “pillar content.” Pillar content is a term used to describe the main, or most important, pieces of content on your website. These are the articles, blog posts, or other pieces of content that are most relevant to your business and that you want to rank for in search engines.
When you have great pillar content, you can use it to build internal links to other parts of your website. Not only does this help improve the way search engines crawl and index your site, but it can also help boost your overall rankings.
Here are a few tips for using pillar content to build internal links:
1. Make sure your pillar articles are comprehensive and cover a wide range of topics related to your business.
2. Use keyword-rich anchor text when linking to other pages on your site. This will help improve your rankings for those keywords.
3. Link to other pages on your site throughout your pillar article. Don’t just include a link at the end of the article; work them into the body of the text.
4. Use different types of links, such as text links, images, and infographics, to keep things interesting.
5. Make sure your links are relevant to the context of the article. Don’t just link for the sake of linking; make sure the links make sense in the context of the article.
By following these tips, you can use pillar content to build strong internal links and improve your website’s SEO.