If you’ve ever clicked on a short link, chances are you were using Bitly. Bitly is a popular URL shortener that allows users to create shorter, easier-to-share links. In addition to making links more shareable, Bitly also offers link tracking and analytics, which can be helpful for understanding how your links are performing. While Bitly is a great tool for many people, there are some downsides to using a URL shortener. In this article, we’ll take a look at both the pros and cons of Bitly.

PROS:

1. Bitly links are shorter and easier to share

2. Bitly offers link tracking and analytics

3. Bitly links can be customized with your own branding

CONS:

1. Bitly links can be broken if the original URL changes

2. Bitly links can be difficult to remember

3. Bitly links may not be indexed by search engines