What Are Affiliate Marketing
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What Are Affiliate MarketingAffiliate marketing is an online sales technique that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others
How does it work? When a product owner signs up for an affiliate program, they provide affiliate links to affiliates. These links include a unique affiliate ID that tracks clicks and sales
When an affiliate promotes the product owner’s product, they direct customers to the product owner’s website using the affiliate link. If a customer makes a purchase, the product owner pays the affiliate a commission. Affiliate marketing is a simple way to increase online sales without taking on extra risk or inventory
It’s a low-cost, performance-based marketing technique where the product owner only pays for results. There are three types of affiliate marketing relationships: pay-per-sale, pay-per-lead, and pay-per-click. Pay-per-sale affiliate programs are the most common type
They usually offer a commission rate of 10-20%, but some programs go as high as 50%. For example, if you sell a $100 widget, the product owner may pay you a $15 commission. Pay-per-lead affiliate programs pay affiliates for each qualified lead they bring to the merchant
A qualified lead is typically defined as a customer who provides contact information, such as an email address or phone number. For example, if you generate a leads for a product owner, they may pay you $2 per lead. Pay-per-click affiliate programs pay affiliates for each click on the affiliate link
For example, if an affiliate link is clicked 10 times, the product owner may pay the affiliate $1 per click. Affiliate marketing is a great way to increase online sales
It’s a low-cost, performance-based marketing technique that allows product owners to pay only for results.