Part 1: Intro & Assumptions

Bing Ads Bootcamp 2.0
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01 QUICK START GUIDE

Part 1: Intro & Assumptions

Auto-generated transcript

welcome to the big ass boot camp 2.0 QuickStart guide where you can start your first Bing ads campaign as soon as today now this is the process that I’ve run through basically every single time I start a new campaign it’s kind of like a checklist so you can get started right away and just kind of have guidelines to go by whenever you start a campaign and then you can adjust from there so I’m gonna make some assumptions in this QuickStart series number one is that you know how to do the basics like starting an ad account now the details for all the things I’m going to cover and the QuickStart guide can be found elsewhere in the course so I’m not going to go into the extreme details and show every single step I’m just gonna cover the outlines so that if you’re already you know familiar with ad platforms if you’ve used Adwords or Facebook or any other ad platform before if you use being then you don’t have to you know kind of go through all of the the gory details about every single thing you can just kind of get started and get a good bearing for what to do from the QuickStart guide so I’m gonna assume that you know the basics like starting an ad account I’m also going to assume that you have a bit of a budget at least hundred dollars if you don’t have much of a budget I actually have a special bonus in the program much later in the program that’s about how to generate some other sources of revenue so that you can fund your paid traffic experiments so you can check that out if you currently don’t have a big budget but I’m gonna assume you have at least a hundred bucks ish I’m also going to assume that you know which product you’re trying to promote so you know if you’re a product owner if you have an info product or you’re selling your services you know if you’re selling your coaching service or whatever or you have a local business and you’re trying to get more more clients then that’s going to be your product if you have a funnel you know that you’re trying to sell people through the funnel and that’s going to be your product and if you’re doing affiliate marketing then then I’m just gonna assume that you know which affiliate product you’re gonna try to promote if you don’t know then there are other parts of the course where we talk about choosing affiliate offers etc etc so this is just the guidelines once you know what you’re going to promote the next assumption is that you have your tracking setup so if you have your own website if you’re using WordPress click funnels builder all etc then you know I’m going to assume that you have the Bing UET tag setup and properly tracking conversions if you don’t know how to do that then that’s gonna be covered in another part of the training again if you’re a beginner and this is all sounding overwhelming then don’t worry there’s a special Bing ads for beginners section of the course where I’ll actually just cover the basics of how to set all this stuff up step-by-step so you can see if you’re doing affiliate marketing and then having your tracking setup is going to mean having your tracking software set up whether you’re using clickmagick which is what I recommend or you have some other solution something to track your clicks and your conversions in the ad platform or they the affiliate Network like Clickbank or Max bounty or whatever so I’m gonna assume you have that set up another thing to cover here is that these are gonna be really rough estimates it is the guidelines that I use whenever I start a campaign so it’s good enough for you to use as well and really you’ll learn with paid traffic that it’s about testing and learning from the results just like all good things are all good marketing it’s about testing improving getting results you know etc so just bear in mind that these guidelines a lot of people ask me for budgets and specific bids and and things like that it always depends it always depends on the market the niche the product you your budget your goals it really always depends but there is a really kind of a guideline that I always that I always start with and I think a lot of people would benefit by just having something they’re having some place to start they can you know lower if they have less of a budget think a bit higher if that if the niche calls for it etc we’ll talk about all this stuff much more in-depth throughout the course but again these are just really rough estimates but I want to give you a guideline something you can start out with if you don’t have something currently I’m also in this QuickStart guide I’m gonna skip over a lot of the technical details I’m not going to show every single things step by step I’m just going to cover the concept and the you know recommendation so you can find the technical details of how to set everything up in other parts of the course