which you should be eventually all right so that’s the peel peel and stick from Perry Marshall is basically peeling out these keywords and sticking them into their own ad groups with their own ads and giving them their own landing pages so that they all get better and better was going to wrap and then scroll down yep they get better and better performance so you optimize by this is all again this is all before the click you know this is all something that like doesn’t involve your product doesn’t involve your website doesn’t involve your landing page doesn’t involve your opt-in rates doesn’t involve the affiliate offer this is all stuff that you can do as the Bing you know as the PPC traffic controller you you can do all of this this is this will always works this scientifically improves your campaigns it makes them perform better and better and better so we kind of had so I showed you that idea of the peel-and-stick is taking these going into you know keywords and you especially might want to look at the keywords that you know have converted so like in this ad group we know that this is really really good for affiliate marketing so go into your conversions look at the keywords that have actually converted so strike pen ape survival and let’s see they don’t always show up in here but let’s look okay there it is all right so this keyword has converted one time it was clicked one time as an exact match and it earned you know 11 or 12 30 13-inch dollars and actually probably more if that person stays on to the continuity so 13 dollars and it actually spent this is very treasure this is exact this is exactly what I’m talking about so I could look at that even if this was like it’s close but it’s not winning well actually I spent a 30 cents looks like a 25 cents actually average cost-per-click on this thing it was shown one time gotta click one time so I spent 25 cents it made 13 dollars that’s like 800 billion percent profit I think that’s an exact number actually so that’s the buried treasure and now am I saying you should turn off every single thing except for this keyword no that’s silly but it’s an example of a place where there could be very treasure where they could be optimization so how where do we go from there well I bare minimum want to control I want to control as many keywords as possible that’s what the peel-and-stick idea is I want to start pulling them out from being buried deep within our search terms and at least have control over them within the ad group even if we don’t create their own ad groups at least have control with them in the ad group I just always want more and more control and you should too so so select this one at the bare minimum and then add it as a keyword oh no we’re not in search terms details okay so search terms so it looks like that one is already added so let’s say it wasn’t then we would go click that we would click Add as a keyword we actually might want to add it as a phrase match as well I think what to deselect the exact match okay so that’s already also a phrase match to but let’s assume that that was brand new keyword we hadn’t seen before we would add it so now we have control over and we have control over a keyword that we know is converting so that’s even more exciting and now we might even want to build you know our own a group out of this so that’s the peel-and-stick