all right so we’re already running a little long which I certainly don’t mind I appreciate being able to talk about this but I might try to go a little a little faster I think my brains starting to get a little melty but let’s let’s cover this so syndicated placements this probably isn’t relevant to you if you’re doing affiliate marketing but if you’re doing any sort of marketing where you are tracking the conversions inside of being itself it’s one of the most amazing optimization things available so this is specifically just for the syndicated Network and as the campaigns go you can go over here in two dimensions and it’s something we were looking at actually earlier and then you click on show and you can you can optimize by all of these things really but publisher website is the and this used to be way harder to do is actually really really nice that they brought it into the actual dashboard but we can see which publishers have generated the most impressions the most clicks and then unfortunately at least right now I don’t know how to track from this you know to click magic to be able to tell which publisher created conversions but like I said if you’re running your own business and you can control the website or the conversion happens and you and Bing knows where the conversion happens and your can your tracking them under this conversion thing then you’re good to go and you can start by you can start watching these publishers let’s see if the woodworking one has more traffic since we’ve gotten more clicks more publishers okay so a hundred and nine clicks for this woodworking thing and twenty dollars of spend came from net fine comm now if we were if we had our own woodworking site or we were tracking opt-ins for example and we looked and we saw this one website spent $20.00 and it got zero conversions and then down here furniture deals spent three dollars and we got ten conversions well I would seriously consider getting rid of net fine calm maybe it’s worthless to us look at all these different publishers and if you run campaigns for a long time the publisher get lists gets very very big and there’s like thousands of different publishers but you can look through here and you’ll see publishers some of them have spent $300 I made zero conversions where others have spent $10 and made you know ten conversions that $100 a piece or whatever so this is a big way to optimize if you if you can and you can just imagine that all of these pets dot world I mean that’s one of the publishers you could kind of guess that that might not be all that relevant who knows maybe pets thought world performs really well you never know but you know you can just imagine that there’s at least one of these in here that probably isn’t that good for the audience even though they’re clicking doesn’t mean they’re buying like maybe the websites kind of like trashy or traffic basically people aren’t really buyers or it’s maybe like some weird BOTS or something who knows but I definitely wouldn’t generalize and say that most of this traffic is I say most of it’s pretty good but there are definitely some losers in here and you want to cut them you want to get rid of them if you can so if you control your own conversions and you’re tracking them inside a thing this is a huge huge deal this can completely change the fate of your syndicated campaigns and so how you do that also if you ever find out how to track these publishers somehow as a token so that click magic or other tracking platforms can see them please tell me that would be amazing so what you would do if you found out that net fine com spends a lot of money and gets like no conversions just does poorly then you’d copy the website URL and you go into settings and down here there’s a place called exclusions and then you want to click website and just paste the website in there so for clients I’ll have like long lists of exclusions here just websites that never convert really bad and this can just really turn around campaigns really good optimization feature