so let’s talk about scaling scaling if you don’t know what that means basically it just means how do you how do you get more traffic more clicks how do you spend more profitably obviously how do you how do you get this campaign to go bigger how to get more sales more opt-ins more leads and you want a scale when something’s working so something’s working then you want to scale if something’s not working you don’t want to scale you don’t want to scale something that’s bad you want to scale something that’s really good so that’s why we started with optimizing because once first you should work on optimizing it and getting it into as doing as well as it can and then you can scale what’s working really well and then you’re in magical Christmas land which as they say in magic together just means like the perfect scenario so