the next scaling technique is budget it’s pretty simple actually let’s refresh this all right now you can see the the syndicated one that we uploaded is in there so the tool worked so let’s let’s just talk about a scaling budget now this one I bet that if I were to turn this up to like 250 dollars a day maybe even much higher it would have spent that for sure glad I didn’t actually but one of the once you have something dialed in that’s working that’s profitable whether it’s a campaign or an ad group then one of the easiest ways to scale is just turn up the budget now it’s not always gonna give you like again explaining to my friends walking into the traffic store and saying I would like 100 clicks please doesn’t always work like that sometimes if you tell it to spend up to $1,000 a day it’s only ever gonna spend a hundred because of the options that you have selected and your place in the bidding auction and all that stuff but one of the fastest ways if something’s working just crank this up you know if this woodworking campaign was just like bringing in tons of sales and commissions and stuff then you know you can just crank it up to $200 a day and see how much it’ll spend and depending on your options and depending on how big the market is and all that stuff then you might start hitting that and then maybe you want to go to $1,000 a day it’s a very simple way to scale the danger of scaling like this though if you have like I would never scale a campaign like this I don’t think unless that unless the let the thing that it was sending to was just so good at converting cold traffic that it was just crazy it’s very unlikely that I was I would scale this up with budget because it needs a lot more work a lot more trol to actually be something that I’d be comfortable with scaling with budget now this one I could probably crank that one up this one’s profitable and and under you know pretty well under control so we could crank it up I don’t think it’s gonna make a big difference because we’re not even getting I mean we’ve only spent five dollars and we’ve let it run for like over a week so it’s not the the bottleneck here isn’t the budget but that is a way that you can scale is just turn up the budget it’s pretty simple and so once you get things dialed in and it’s working then you can just turn up the budget and you can go in increments to you know you don’t have to go from two hundred to two thousand you can go from 200 to forty see how well that does it might get used to you know maybe it goes from spending you know ten bucks a day consistently to now it’s spending twenty bucks today and you’re like okay well what if I bump it up to eighty and then it goes up to spending fifty bucks today and as long as it’s still profitable all along all along that way then you’re doing well I just recently talked to somebody who scaled up to like he went from making his first sale and then within a few weeks we were emailing and he started making like thousand dollars a day and then he scaled it up by just turning up the budget because it was just working it was just working really well really well I I shared with him a few things that I just shared with you the kind of peel and stick method the creating focus groups instead of just sending random people with broad match stuff into his store we started sending him focus you know started creating focused ad ad groups around his top products and that worked incredibly better and so we just started making you know lots of sales and then it was making money thousand dollars a day and then scaled up with the budget as much as he could and with keywords and it was just working so well he actually went out to add words so I’m gonna share that share that in a minute – but basically at the end of the day he ended up making about $50,000 in a few weeks which is pretty awesome and starting from being starting from these techniques that I just like shared with him in you know so