Scaling Part 6: More Geos

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Scaling Part 6: More Geos

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another way to scale is adding more Gio’s that’s kind of from the affiliate marketing world but basically just more geographic locations so one way to scale especially it depends on the product that you’re promoting obviously so if you’re running a you know bike shop in Portland Oregon then you don’t want to scale out to you know you don’t want to be bidding on bike shop in New York City so that doesn’t really work for you you cook a bit out to you know a bigger geographic area with around Portland you might start on different zip codes that are further away from yours you could do that or you could but if your business is national or international or if you’re doing affiliate marketing you have to check with the offer to see if they sell internationally or if they sell to all states in the US or whatever which they probably do it’s probably by country but not all offers will let you promote in other countries so you have to check if you’re doing affiliate marketing check per offer but if you sell so if you’re doing feeling working let’s take that as an example add more gos and actually the easiest way to do this is using the Bing ads editor now tactical pen I probably wouldn’t try this in anywhere other than the US my guess is that that audience is very like US patriotic type people but I don’t know I guess I would go to the website of that product and see if they sell internationally or if they have any weird rules about different place maybe Canada but [Music] so let’s just let’s just do it anyways no actually like that convene let’s do with this one this power efficiency guide so you saw me duplicate an ad group in a few seconds well let’s do the same thing with a with a campaign so this is all we we put the campaign we’re only targeting the power efficiency guide us the campaign is is the location is the United States let’s say we want to make one for Canada let’s go to campaigns click on the campaign click copy and then click paste okay power efficiency guide us and we would just change that to Canada and now to actually make actually I think it did that no I did it right okay so make sure we’re selecting the right one that we want to change and we changed the name to ca now all we have to do is go down to locations and click Edit mmm and go to Canada boom so now we have everything exactly the same all the same keywords all the same ads blah blah blah all the same device settings and it’s just gonna be in Canada so if we click post we now have the exact same thing cloned over in about ten seconds and that’s a pretty fast way to scale especially affiliate products just scale them out to every country that you’re allowed to that’s a great scaling technique