Scaling Part 7: More Traffic Sources
the next one is more traffic sources so one really kind of smart way to do this is as you’re buying clicks you’re getting real people it you know you’ve done the research you are creating good ad groups that are relevant to the searchers you’re getting you know good keywords good ads people are clicking you know what they’re interested in and if you’re collecting you’re basically collecting an audience of people well if you have a landing page or I think you might be able to do this regardless with clickmagick but that’s an advanced thing well let’s just say you have a landing page you’re sending people to your pre sell landing page or your opt-in page and then sending them to an affiliate product you can put retargeting peoples on that page and so these people are using Bing but they also use Facebook they also use Google problem maybe they don’t use Google but they probably visit websites that have Google Adsense ads on them so they they interact with Google somehow or maybe they use Gmail and they can see ads in their Gmail anyways you can put the AdWords retargeting pixel and the Facebook retargeting pixel on your Bing ads landing page and now you’re building an audience from being but those people you can access them just as well just as easily on Facebook so you can build a very very targeted group of people let’s say you know back to the woodworking thing okay so you know we’re targeting people who want to build a bunk bed or whatever well if they if they were on being searching for how to build a bunk bed they’re probably just like somebody who’s interested in craftiness and woodworking and stuff generally so then if you go to Facebook and you retarget that group with a woodworking related product they’re very likely to be into it because they were the kind of person who’s spending their time going to Bing and searching for how to build a bunk bed so or maybe maybe you run an ad for a bunkbed to them on Facebook so this is kind of like a super ninja way to use reuse that traffic very very effectively same thing with AdWords you can target people on AdWords properties who just visited your landing page and average doesn’t know where they came from they just saw a bunch of people hit a landing page and then you can retarget those people when they’re on their Gmail when they’re in you know apps when they’re browsing around the web and they just see a banner ad that’s controlled by Adsense so you can start to retarget these people where wherever else they go and that’s that’s another way to scale up your traffic
