online marketing conversion is more commonly known as copywriting which is basically when I first learned that word I didn’t really know what that meant it’s basically just writing words that that help people to make a buying decision so it’s like a focused type of writing that isn’t necessarily about grammar and vocabulary but it’s about creating emotions inside of people that make them long by right yeah how would you define copyright yeah no you nailed it okay it’s it’s uh I wouldn’t even define it like that because it makes it sound really hard yeah you’re right you’re it’s just a little I’m trying to like sound smart yeah in front of you it’s a really it’s a really simplified way of just communicating a sale I mean it’s salesmanship in print that’s okay hopefully writing is so if you wanted to sell something before we had computers or like letters you would just talk to someone face to face and you persuade them to buy what you had copywriting is just a way of taking a really good sales pitch and delivering it to a ton of people at once because you wrote it down or put it into a video pre-recorded but it’s just selling if you get it persuades somebody in front of you to buy something but then also edit a few words to make it tighter that’s that’s all right so some – is it depends it’s not always emotional it’s just whatever gets people – yeah right yeah it just gets their attention communicates the benefit of whatever the offer is and compels them to take action on it