right also in terms of a landing page design if you’ve got like multiple pages obviously these are just text ads right it’s not a banner ad correct so if you were making banner ads you might have an image like a creative they call it right this is just text so there’s no formatting there’s no look to it it’s always gonna look the same but if you have more than one landing page you want to make sure they all look the same and have the same color scheme and same layout and it’s not you know it’s really simple and straightforward for the same reason so that they know they’re on the right track and this is definitely a good idea to keep stay on this page other things what kind of landing pages this is it gonna sell something or is it just an opt-in or what so this particular landing page is kind of like a pre sell landing page okay we’re direct linking to it but then their strategy so this is different than like a video sales letter right right so like if we go to the flat belly fix they’re doing us they’re doing a video sales letter so that like kind of explained I guess the difference between the different types of landing yeah sure so if your mailing if you’re sending clicks straight to this page a video sales letter yeah this page is designed to convert if it converts it should be converting cold traffic right it’s the top product on Clickbank it’s probably doing so probably is converting cold traffic yet so it’s designed to take a person that’s never heard of this brand or what they’re offering or anything else they’re completely cold and grab their attention right from the start it looks like they’re starting with a story which is usually a good lead you know people get caught up in stories they’re compelling and they don’t sound like a sales pitch you know and this will probably go on for the next 45 minutes and pitch them on the product and they’re hoping to convert a certain percentage of people that land on this page and customers and probably halfway through the video when they start announcing the christ’ a little buy button will appear and they’ll have a chance to buy so I mean your guys aren’t design this page there just mailing to the right or sending ads to it right like are we are we trying to help them design a page in between sometimes oh yeah we could do that yeah because if you’re just mailing if you’re sorry I’m mail a lot so I just an sing the word email but you’ve got you guys are doing PPC ads yeah so if you’re doing ads straight to an affiliate offer you don’t have to design any landing page correct but that is the so there are different strategies one is direct linking which is sending directly to the offer but sometimes it converts better to create an opt-in and build a list and then send to the affiliate offers and then other times it converts better to create a pre sell landing page so I wanted to talk about all three yeah let’s talk about all three so