yeah the kind of shortcut way of figuring out what to write in your copy if you’re doing affiliate marketing is just literally take what they’re talking about on the sales page for the offer because they’re doing it because it’s working mm-hmm so yeah absolutely any of these any of these offers whatever they’re saying on the on the sales page is what’s working so it kind of makes copywriting a lot easier basically if you’re doing affiliate marketing and but the same stuff applies to if you’re not doing affiliate marketing if you want to build a list or you want to build your own products the same thing that Connor was saying about the experience that happens after the click and even before the click you know the key word to add to landing page experience has to be smooth it has to be it has to all make sense and it all has to be relevant this actually helps with your ads like I said it actually increases your quality score um in my experience it’s more important on google adwords than that it is on Bing but being high also has a quality score so I have to assume they’re using the same kind of rules and those rules are they want highly relevant ad groups to highly relevant ads with highly relevant ad copy that has keywords that the person was searching for in it and then when they click on that ad it should land on a landing page that basically gives them exactly what they clicked on as well whether that’s an opt-in a preset landing page or a sales page any sort of lead capture thing so the the principles there are true no matter what you’re selling if you’re selling dog walking then you should target dog walking keywords have an ad that says need somebody to walk your dog click here and then when they land on the page it just say you know Connor Boyle in the world’s best dog walker wants to walk your dog yeah so that congruence that in the process is just very important so what are you guys think have any questions about this methodology so far it kind of makes things a lot simpler I think I’m I used to think that you’d have to create all of this on your own but that’s actually kind of the dumb way that I used to do it it’s all right there for you I mean these people have sold millions and millions and millions of dollars worth of woodworking information like they’ve figured out what’s worked what works to sell this so don’t reinvent the wheel basically if you’re doing affiliate is that’s always where you start right and so I know a lot of like super affiliates get really into copywriting because if you can create these pages you can get a competitive advantage correct once you have offers that you know are working right a lot of affiliates will or though if you’re making money you can hire a copywriter right to make you a series of pages that you might want to test in a campaign that’s more advanced yeah but when you’re just starting out you never want to spend a whole lot of time like writing a lot of coffee getting real creative just model what’s working already and it seems like you know you’re the expert on ads here but it seems like the their job is just to connect the keywords the offer in the most congruent way right yes