what’s up everyone it’s the nomads bread and in this video I’m gonna show you how to get 50 to 80% opt-in rates by following a easy three-step method plus I’m going to show you where you can download a free template so you can go ahead and implement this opt-in strategy into your own funnels and landing pages ASAP all right so I’m the nomad Brad like I said if you want more tips on how to start and grow your online business through marketing then hit the like button on this video hit the subscribe button and hit the bell notification icon I cover all sorts of different things on my channel on how to make more money online so I want to tell you real quick that this is a practical literal step-by-step method and before I learned the the strategy for making opt-ins I pretty regularly made terrible opt-ins I well will cover exactly why but basically I used to get like five to ten percent on opt-in pages pretty consistently and I kind of actually just thought opt-ins we’re kind of just dead like lead magnets didn’t really work anymore what whatever and then I learned that’s of course silly that’s your own mind coming up with excuses for not knowing how to create good results so anyways I got some strategies from some amazing teachers and I’ve implemented them and now my opt-in rates pretty regularly do much much better so I learned the three things that I’m about to cover and when I learned them I totally turned everything around the first set opt-in I made after learning this strategy started out with an 80% opt-in rate I was completely blown away I didn’t think that was possible I thought it was a fluke but as the days went on it continued to hold up to that this is with very warm very qualified traffic from my youtube channel so I knew that it would go down as soon as I started running less warm and even cold traffic to it so as I did that I was still shocked to find that what it dropped down to as an average was somewhere around 50% so I’ll actually show you a screenshot in a little bit of the actual 50 I think it’s at 51 or something but it’s been run now for like months and gotten thousands of hits from various types of traffic so even if you raise you know your average from 20 to 30 or 20 to 50 or 20 to 70 or whatever it’s still gonna have a huge impact so yeah so here’s a screenshot of this funnel I’m going to show you this exact page we’re gonna go over it in a second I’ll show you exactly what I did and the examples but you can see it’s it’s had almost 5,000 unique hits to it from various types of traffic and you know so far it has about 53% opt-in rate average that means like from some types of traffic it’s still up towards 80 percent for some types it’s lower so it a breeze out to about 53 which I still think is really great so I’m gonna show you this exact page like I just mentioned in a second and I’m even gonna let you download it for free to use as a template so obviously it’s probably not gonna work that well for you unless you happen to be in the exact same niche that I am but you can use it to model and you can modify it to your niche and just follow the template so you can download it right into your an account if you have clickfunnels or builder all or you can just check it out and like model the pieces and build it on your own so I’ll show you that in a second totally free I’ll give it to you in a second here so let’s talk about HOF scenery why is it so important to nail your opt-in well most funnels especially if you’re you know a fan of russell brunson clickfunnels but even just before that building a list you know the money’s in the list whatever most funnels start with a lead magnet they start with an opt-in because a lot of you know the broader your traffic gets you’re gonna need to catch people from various different stages and you need something for them to engage with you so it’s obvious like the math here more opt-ins equals more leads which equals more sales and this is a high it’s highest leverage for leverage point it’s the highest leverage point and improving this one thing improves all other points of your funnel without changing a single thing so if you don’t want to work on any of the other pieces of the phone you can just nail this one piece and it’s going to dramatically increase all your business now here’s the other part of it and this is a mistake I made very very badly to the detriment of losing months of my time and losing lots of time and money if you don’t convert them at the beginning of the funnel if you don’t get them to you know give you their email and be excited about it then it doesn’t matter how much work you put into building out the most amazing perfect funnel later with all the best upsells and down cells you go you know if you go through click funnels training he gets you really stoked up about funnels and you’re like yeah I could see it if I just have the upsells and the down cells and then membership and it’ll all work and you run out the calculations you know you determine like for every person I’m gonna make fifty bucks this is gonna be amazing multi-million dollar business but then you run it to traffic and nobody ever sees any of that stuff that you work so hard on even your product it they’re not even gonna see your amazing product and this actually happened to me I spent a year working on a product and the thing is I started at the wrong side I started working on the product and made that really amazing and then I built this upsell flow and I used click funnels and it was you know gonna be awesome but the thing is I never nailed the beginning of the funnel the most important part which is why are people even listening to you why are they engaging so you have to get this right it’s very essential and I’m gonna show you exactly how to do it so nobody will ever see your product nobody will ever see your book nobody will ever get on your you know consulting calls nobody will ever see the rest of your funnel your upsells and down cells they’ll never get to your membership area they’ll never give you money because they they’re not even engaging in the first part so let’s get the first part of your funnels nailed perfectly and here’s another demonstration here looking at this this is the exact same hundred clicks so if you have a hundred clicks at a ten percent often rate that means you get ten leads and let’s say you have ten percent conversion rate that’s one sale let’s say you’re selling 100 products okay so you make a hundred dollars with a hundred clicks so without changing any other piece of the funnel nothing else don’t not changing the product not changing the traffic the exact same traffic the exact same click one hundred clicks they’re coming in if you have a 50% opt-in rate that means instead of getting 10 leads you get 50 leads which means you get at this exact same conversion rate you get five sales for five hundred dollars and that makes five hundred dollars the same thing 100 clicks exact same clicks exact same traffic at an 80% opt-in rate means you get 80 leads you make eight sales that’s $800 there’s a difference of seven hundred dollars from that exact same hundred clicks so you can see this is really really important so I’m gonna show you this three-step massive method to creating amazing opt-ins the first step is to just offer one specific thing this is a problem that I had that most people have when they make their opt-ins they try to do too much they try to cover too many things you know the the 11 steps actually you’re gonna see in my opt-in I do bend this rule a little slightly but I’ll tell you how I how I did that and it still works but basically you want to focus on one specific thing don’t offer them all the tips and trick like let’s say you’re in marketing you don’t want to say your all-in-one ultimate guide to marketing you want to pick one specific topic answer one question out like this this video answers one question how do I get better opt-ins it’s not a guide to email marketing it’s not talking about you know conversion rates like it’s just one specific thing how do I get better opt-ins which is a question that people in the internet marketing industry have you want to deliver one thing or something very easy to see that something that people are willing to trade just a few minutes of their time for and I’ll show you another thing in a second here but like one quick training video one PDF checklist three easy steps one trick you’ve probably seen the one trick everywhere it’s because that’s what we want we want just one you know if we’re not we don’t know who you are that’s the only thing well we’ll talk about in one of the other steps but nobody knows who you are at this point they just want the thing they’re just coming they’re just using you for your for your lead magnet but that’s okay that’s awesome you that gives you a chance to show them who you are show them how you can help them so that’s step number one is just offer one specific thing answer one specific question don’t focus on 25 things 37 things 99 things don’t focus on a big topic like how to you know get more clients it would be better to say you know download this simple script that increase my close rate of clients from 30 to 80 percent you know one simple script so it’s something that they can wrap their head around so this is the next step step to make it simple fast and immediately useful don’t make them read through an entire ebook I know when the when you know internet marketing first started up a while ago it was pretty easy to get people to download just about anything with their email address so you could have really long ebooks and in it I know it works for a lot of people it probably still works for a lot of people and people have made millions of dollars but the times are changing people have less attention span so you want to focus on making it simple fast and immediately useful remember this is just the lead magnet you’re not asking them to commit to buying all your products and stuff that’s that’s for your follow up to do but you right now you just want to give them something that they already want even though they don’t know who you are they don’t know what you they don’t even know that you have a product they just want this thing they want it already we’ll talk about that more in a second but don’t make them read through an entire ebook don’t make them take a course I made this mistake I tried and opt-in that was like a full course or whatever people aren’t interested in that they just want their one question answered in the beginning and then it’s your job to you know work them up there either through a funnel through a sales letter or through your follow up don’t send it to their email this is a kind of an old-school trick as well you know maybe you have differing opinions about you know email deliverability and stuff like that but what I’ve noticed is a lot of people will not actually go through that it’s asking them to do too much you know they just wanted your checklist or your PDF or whatever and they don’t care who you are they’re busy they don’t have time for this so they’re not gonna go to their email and check it so just you want to capture their attention immediately so don’t send it to their email put it on the next page and then a really awesome trick that will increase conversions is to tell them that it’s on the next page so I’ll show you that in a second on my page so again answer their specific question with very specific advice though the last step is the hardest step but it’s the most important make it irresistible to your target market that means it’s something that they already want you know Eugene Schwartz wrote a book called breakthrough advertising one of the biggest lessons in that is that you never want to try to educate people through your marketing you want to step in front of a wave that is already existing right so this video is stepping in front of a wave that already exists people already want better opt-in rates that I don’t have to create that demand there’s that’s been a demand for 15 or 20 years ever since the opt-in page was invented and distributed marketers have been wanting better opt-in rates everybody does from you know the beginner marketers all the way up to Russell Brunson he would love to have any way that’s gonna get him a better opt-in rate so I didn’t create this demand and I don’t want to create demands I want to step in front of demands that already exist and you want to as well so that’s one trick stepping in front of a demand that already exists in your market if you’re in the you know fitness industry and you you think that people should they shouldn’t want to you know lose a few pounds in a few days like oh that’s that scammy or whatever but the thing is you can’t help it it doesn’t matter what your opinions are that’s what they want so give them what they want and then work them toward what they need that’s that’s the best way to approach market marketing is start what with what people already want you don’t want to try to teach them any thing with your with your opt-in you want to step in front of their desire that they already have so make it irresistible make it something that they’re like ah you know I’m busy I don’t have time for this I’ve already bought a bunch of courses or whatever I’ve already watched a bunch of YouTube videos but I just have to see what this is you know this checklist is promising that you know it’s gonna increase my closing rate of of clients I have to see what this is I just have to and hey look it’s only one video you know especially I’ll show you on my page I actually say it’s one 15-minute video it’s actually longer than that but it started out as a fifth minute video but you just want to reassure them that even if they don’t have time even if they’ve already seen it a hundred million times they need to see yours they need to see this like people who are in the marketing always want better conversion rates they always want more leads they always want more sales and if they can ever learn any single thing that’s gonna get them that result it’s irresistible they have to do it and it’s just it you know in exchange for the email so it’s okay so I’m gonna show you an example real quick of my opt-in so you can see how I applied these three things okay so this is the opt-in that I’ve been talking about here and again I built this right after I learned these three steps and applied them and I’m now a believer so it’s got a few things here attention for those who I didn’t even know this but I guess there’s there’s been a spelling error on an extra word on this page for six months I had no idea but shows you that’s not what matters people don’t care about grammar and little details they just want if you can deliver those three things everything else will be forgotten you can notice this is not a beautiful page it doesn’t look cool I’m now saying that cool looking opt-ins don’t work I’m just saying it doesn’t that’s not the most important thing you can have a cool-looking landing page but you shouldn’t spend your time on that until you nail the idea you have to hit you know step number three you have to hit the irresistible thing first you have to make it simple fast immediately useful and you have to offer just one thing then you can build it beautiful or whatever they won’t care if it’s beautiful if it’s not beautiful and you can test it you know once you nail those other things you can test okay let’s make this super simple one and then I’ll make a more interesting one with a video background or whatever so attention for those who who for those who want to get in on the untapped being ads Gold Rush before it’s gone okay so I didn’t invent the idea that Bing ads is a gold rush I am trying to stoke the flames because I do believe it but people have already been figuring this out for the last couple years in in my little niche so I didn’t have to create that desire it’s already there I’m just stepping in front of the wave free 15 minute training video reveals so it’s just one video don’t worry it’s only 15 minutes and in this particular niche people are okay with watching longer training videos tutorial videos a lot of niches they’re not you’re gonna have to keep it really short 15 minutes might actually be too long for them I happen to be in a niche where they’re used to watching longer training videos and tutorials on computer screens so the use of that but if you’re not in that type of niche keep it shorter than 15 minutes free 5 minute 7 minute free you know PDF download 1 page 2 page 3 page whatever like keep it short now this is the thing I said I’m violating a little bit by saying 7 instead of 1 and I haven’t split tested to me if I just had one it would it would convert even better but I started with this so it’s top 7 hidden profit switches in Bing ads that’ll make the difference between you wasting money on ads and massive profit so I know from being in the niche myself that something that’s irresistible to people who run ads is not wasting money man people hate wasting money on ads that’s like number one thing business owners just in general hate is wasting money on ads so I hit that and then massive profit obviously we all want to make massive profit and I’m saying that these these seven hidden things inside your account are the difference between you know why you’re not profitable that’s the other thing a lot of people use in bing our affiliates and they have a lot of them are beginners they haven’t figured out how to be profitable yet so I’m saying these things could be the answer to why you haven’t been profitable yet and I say most people get these wrong which is true the overwhelming majority of people don’t know about these things and if you’re not using these hidden settings and Bing and they are hidden they are hard to find but all of this is also this is making it more irresistible it’s hidden maybe you know they thought they went through all the settings but maybe they didn’t didn’t see it you’re flushing money down the toilet that’s just kind of like good copywriting also true basically just make making it more irresistible so again the thing they don’t want to absolutely don’t want us to waste money the thing they absolutely do want is to make money so I just focused on that so this thing it’s hidden its secret there’s seven things and it’s of just one video it’s 15 minutes so that’s it and then the the other thing is just having a big button that pops up again reiterates get your free hit seven hit and profit for Bing ads training on the next screen I got that trick from Alex Becker and I think it works really well people are worried these days that you’re gonna waste their time or they just don’t have time for stuff so you know they at this point they’ve been through email opt-ins and they know what they’re doing for the most part so you want to just alleviate that fear that they’re going to have to like go dig through their email or whatever people are super lazy so just say hey don’t worry it’s on the next screen as soon as you click this button you’re gonna get it so that’s it those are the three things applied so let’s talk about something else real quick here so the next thing is I want to offer you to download this template this page that I used for free so that you can get it into your clickfunnels account or your Builder all account depending on which one you use and you can you can just have this page and you can modify it just switch out the words and the ideas for your niche so that you can get better results so you can get this exact page so you can model and use in your own niche just click on the link in description below this video you’ll go to a page that looks like this right here okay so when you click on the link below you can see I’m using the exact same formula I’m using the same three steps for this one and actually this so far is at about a 67% opt-in rate so already off to a good start and I’m following the same formula so just offer one thing it’s just the exact opt-in page I’m giving you just a template it’s the one thing make it simple fast immediately useful well if you have clickfunnels builder all you literally click a button and now you have this downloaded into your account if you don’t have one of those you can you can look at it and model that but it’s immediately useful it’s not asking you to engage with me or whatever or even care who I am just take this page and use it it’s immediately useful and it’s irresistible to especially people who are building funnels and pretty much every marketer out there it’s irresistible you I always want to see better opt-in pages to models so once again here attention for those who want to double or triple their opt-in rates instantly everybody wants that everybody want like I said even Russell Brunson probably would have a hard time not clicking on this cuz even though he’s seen it all he would still want to know what could double or triple my opt-in rate because I would make a huge month that would make him millions more dollars free opt-in funnel template download I actually should say on the next page if I don’t I guess I should put that will probably increase conversions the exact opt-in page I used to get 50 to 80 percent opt-ins from cold traffic paid and free I know that you know some people looking at this might go yeah but is that just like traffic basically but I just I want to alleviate that fear if you copy and paste this template you two to three extra opt-ins leads and sales something that every single person wants to do and then clicked again big giant button it’s a really simple page really boring look to it but it’s delivering something that’s irresistible so get your free two to three X opt-in formula template for increasing your opt-in rate on the next screen so I say it here on the next screen it’s really important give me the template it’s just just give me that thing like I don’t care who you are I don’t want to sign up for your email list you know maybe some people do there may be but in the beginning that’s not what you’re focusing on you just need their attention you just need to get them to commit a little bit and then you can work on them then you can have opt-in you know video training so let me show you – I want to show you some bonus stuff here on the Thank You page so when you check this out it’s actually going to look different because I’m gonna put this video that you’re watching on this page as training for people that come in from various sources so that they can you see how to build this page themselves I’m also gonna have a video showing you exactly how to download them to your clickfunnels account stuff just a little more a little more detailed than I have right now but so you download your tempo below and then I also have an offer on here which I highly recommend you take up so I took this three-step formula from a conversation well from some different teachers but I expanded it in a conversation with a friend of mine actually my roommate business partner who has been secretly behind some of the biggest companies and internet marketing for the last few years writing emails so his whole entire job is to write emails and create offers and to really nail these ideas that get high opt-in rates get lots of engagement get high click throughs write headlines he’s amazing copywriter and we sat down and we talked about everything we could think of that we would recommend for people to get better opt-in rates and so we put it into a product called the opt-in secrets for now I don’t know how long this is going to be this price so if you come back later it might be different but for now it’s just $9.99 you know check it out I highly recommend you pick this up click on this button and that’s gonna be like an expanded it’s an Audrey audio interview we did when we were on a road trip actually in his car so it’s really cool but it’s gonna help you to make better opt-ins consistently download that into your brain you’re just gonna be able to crank out amazing opt-in pages on demand I showed it to a friend of mine a little a little while ago a couple months ago this guy has done many many millions and millions and millions of dollars online and he said he listened to this audio interview over and over multiple times like 12 times or something like that because he really wanted he thought it was brilliant and he thought that you know it was the best way to build a an awesome opt-in for his newest business venture and it worked he built an insane opt-in he couldn’t believe he’s been buying cold traffic for years he had no idea he could make an opt-in work like that so pretty insane value I’m offering for $9.99 or whatever price it is when you come back so check that out quick question number two I have an offer for there’s a service through builder all it’s called mailing boss that’s actually an email service provider where you can get unlimited email marketing for life which is pretty awesome so if you’re interested in that you know some people coming into this opt-in might not have an email service provider yet so I offer that you can check that out if you want and that’s just one price by the way it’s like 50 bucks and you just get an email service provider for life is pretty awesome so check that out and then finally we are at the goods this might look different when the time by the time you watch it but basically you can click this button if you have clickfunnels and you’re logged into your click on tools account it will automatically download it’ll download the funnel straight into your account so automatically and then if you have builder all same thing here when you come back to this page when you checkout this page after the opting in I’ll probably have a more detailed video showing you how to do it but anyways you can download this the page so that you can use it you can get this in your account and then you can just swap out the words for the idea of your your niche or whatever so to get that for free that template just click on the link in the description below this video thanks for watching I hope this was useful let me know what you thought in the comments below and hit the subscribe button I’m really looking forward to creating some more videos for you so thanks for watching I’m the nomad Brad and enjoy your lots more leads and sales