like you have a really great formula for this I learned from you you learned from another amazing copywriter that basically you want to use 80% what was the ratio 80% the same even mold like anymore I to work with this guy’s a world-class copywriter he’s wrote a few like a million dollar video sales letters and he taught me his process which was and you guys don’t have to go this deep but just to explain like how a lot of top guys do it he would take if he he wanted to go into a new niche he would take the top 5 offers that are working right now have them transcribed because their video is so you can’t really read the copy you got to have it like written down you get the script of it transcribed good like go through them and figure out like what’s what are the main hooks the angles what makes this work like what are they all have in common just get a feel for like what is working right now what’s the big idea what’s the the most the way that they’re getting you to watch the video is it a story is it some sort of like medical breakthrough like that one that we saw that’s a common angle that comes up again and again it’s like scientific breakthroughs because it’s really compelling like new information nobody knew this before scientists just discovered this new thing you’ll see that angle used a lot and basically he would just figure out what’s the angle that’s making this work what are the big ideas the headlines some of the bullet points and then when he went to write his own he would stick to everything that was working and only tweak it by about 10 percent because he obviously you can’t just copy someone else write one that’s stealing and two it won’t really work like if somebody is the first to create a successful offer everyone that copies them after isn’t not gonna have the same success you know the first person have a breakthrough idea that really works everyone will copycat their but nobody will ever match their success it’s Pandora’s box nobody ever did as well as them because they were the first to break through with that idea so what this guy would do is figure out all the key ID components that made it work and then put his own spin on it by like 10 oh but only by 10 to 15% he would but religiously not deviate too far away from what’s definitely working but he would twist it by 10 to 15% to give it a chance to be a breakthrough and it still took him before ESL’s to get the breakthrough but yeah does that make sense yeah totally I don’t know what’s working like figure out the components of it that make it work a lot of people just copy the copywriting but there’s something going on under the surface that makes it work right and usually it’s the angle that they use to get you watching in the beginning you’ll see it in the headline and the first couple of sentences for the first like five minutes of the video and then throughout the whole letter or the whole offer they’ll be like one big idea that keep referring back to for a reason you know one big idea so that’s really key to look for the big idea if you can find the big idea for this absolutely making it work right yeah so I think there are two really amazing lessons there one just in general a marketing always just kind of stick close to that ratio of 90 10 yeah like say 90 10 like tweak it by 10% yeah but no more than that you’re sticking pretty close to what’s working stick pretty close to what’s working with landing pages with ads with keywords we’ve showed you in the last class how to reverse engineer the keywords that are working for a particular website or affiliate offer like this one I put in the power efficiency guide calm which is a new trending Clickbank offer and I reverse engineered it with Google Adwords Keyword tool you can also use Bing to do this but it spit out all things that are relevant specifically to the product then we went into Bing and type that in power efficiency guide we saw that view is a good way to do it this is just the official website so probably don’t model that and you know honestly not a lot of people are bidding on this so might be a good time for you guys to try this out price is good for these ads but again remodeling what’s working don’t deviate too much from these successful ads don’t deviate too much from successful landing pages from successful opt-in headlines you can be creative later like even that guy he’s extremely successful has made millions and millions of dollars and he still doesn’t deviate much from you know and he comes up with completely new unique ideas within his niche but even those new ideas are only deviating 10% yeah so just keep that core principle in mind when you’re doing copywriting in general and I honestly think that’s the biggest waste of time that I ever did was trying to come up with my own ideas yeah I mean that’s the highest level thing you can do right takes the most effort and it’s the riskiest right you know the breakthrough ideas that make billions of dollars somebody who was very good marketer and very experienced at a niche came up with a brand new idea but we’re not telling you to do that right you know we’re telling you to find those guys and tweet what they’re doing by just a little bit and you can have tremendous success doing that you can be creative when you’re extremely rich yes for now stick to what’s working and that will just make every single one of these kind of obstacles easy I mean everything got easier for me that’s how I’ve built this entire business of the Bing and everything I just like looked at what was working for other marketers that’s how I built YouTube videos that went mini viral that one principle really just kind of affects every single thing you do as a marketer that just start with what works tweak it a tiny little bit don’t deviate much from it it just really makes everything a lot easier and if you’re doing affiliate marketing they’re basically giving you the tools here they tell you the things that are selling this offer that’s what the audience they’re speaking to cares about your job learning traffic learning thing is how to find those people you know and bring them to what they already want you don’t have to create what they want you just have to channel them that’s our job as traffic people is just find the people that want it bring them to what they already want that someone else has already figured out what they want they’re doing research and spending money and all that stuff and bring them to the offers that they already want you know they already want them because people are buying them like crazy you know the headlines that they already want because they’re already clicking on them you know the products they already want like I feel like you know we’ve been through a few classes now it’s starting to it’s starting to all come together