okay now we get to the troubleshooting so if you’re having issues with your campaigns these are a lot of the ones that I hear about the most so let’s dig into the issues number one my CPC is higher than my bid so let’s say you bid $0.50 and it’s charging you a dollar for your clicks there’s something wrong there well there’s really only one cause which is that you’re using some sort of automated bidding so you’re using enhanced CPC for example or any sort of conversion based automated bidding there’s nothing wrong with automated bidding but I don’t recommend you start there whether you have your own product or you’re promoting affiliates if you’re promoting affiliate offers it’s literally useless to use automated bidding because you don’t have you’re not giving Bing what it needs to use automated bidding so it’s just making wild random guesses so if you’re getting clicks higher than your bid this is why and you need to just turn off enhanced CPC I actually just switch to manual CPC that’s the way to do it so you can see here on the screen when you go to bid strategy inside your campaign options just choose manual the bid I use the bid I say if you use enhanced CPC what it’s telling Bing is that it can spend more sometimes when it thinks you’re gonna make conversions but you’re if you’re doing affiliate marketing you’re not giving being your conversion data your conversion data is in the affiliate platform or an it’s in your click tracking software it has nothing to do with Bing so being doesn’t have the data it needs to start optimizing and even if you have your own product and you control everything and your whole funnel you should still start with manual and you know figure out how things are gonna go inside that niche with with the bids and stuff and then you can try switching over to enhanced CPC later and see if it increases your conversions this is a way that I always do it with AdWords as well just start with manual they might recommend that you do automated bidding just start with manual and eventually once you get a bunch of CPAs if you get if you get a bunch of conversions then you can start doing target CPA and see if it increases your conversions you can try you can try all these other options once you get a feel for the niche and once once you start getting conversions coming in to Bing they have to be registered in Bing so if you’re getting opt-ins and you can track those that’s fine if you’re doing affiliate marketing but if you’re just going for a sale in affiliate marketing then all of these automated bidding things are are worthless basically so just start with manual and that should fix the problem