all right so I want to talk to you real quick about another part of the mindset which is goal-setting I’m sure you’ve heard a million things about goal-setting and everybody says I’m sure you’ve heard a million things about gold setting but I’ve read a lot of books about it and I’ve tried a lot of different methods and this year I had one of the biggest breakthroughs that I’ve ever had in my life and it came from a book from Grant Cardone called the 10x rule I may have a link to it in the description or like in the my you tube down below somewhere I seriously I highly recommend it whether you just pick it up from Amazon or an affiliate link or whatever I don’t care just get it like I really think that every single person who does business needs to read this book it’s really amazing it just reset a lot of expectations that I had and a lot of expectations that I see in other people who are starting out or even who have been at you know doing business for a very long time we all fall into this trap of setting goals that are too small so I’m sure you can guess what 10x goals means but let’s talk about it a little bit basically if you learn to set your goals high enough then there will never be a time where you’re in a rut because the reason that you’re in a rut and this is what I found from talking to a lots of a lot of people over the years trying to work on their goals and develop their life and in including myself you know there are many times in my life where I feel like I’ve been in a rut so to speak and I really think that this is the way out for it for anyone no matter what basically you know we as human beings are programmed to want more we’re we’re that’s why you’re here that’s why you’re learning something that’s difficult that most of the world doesn’t care to learn or think about or do you’re learning that skill because you have higher aspirations you have bigger goals and so just embrace it just just ride that wave I mean nobody who doesn’t have bigger we’ll watch this so it doesn’t matter I’m talking to you because you’re here and you’re watching this so you are the kind of person who sets bigger goals you’re willing to put in work and learn things that nobody else is willing to learn so this this idea is for you and I’ll try to summarize it as best I can but I still highly recommend you actually get the book especially the audiobook that’s where Grant Cardona actually reads it it’s pretty amazing it just adds some extra to hear him say it so anyways how they recommend the audiobook version of the 10x rule but anyways so if with if you set big enough goals basically you can’t be in a rut because this and this is what I was doing as well I was trying to set reasonable goals that I thought you know I should aspire to instead of goals that actually excited me the thing is yeah you know I’ve learned about goals is that you’re never gonna stop having them you’re never gonna ask there’s never gonna be a point at which you’re like okay well that’s good enough you think there is I thought there was you know there just never is I remember one time when I was working for a previous company I had the biggest day pay day I’ve ever had and basically I made $20,000 in a day and I’m you know from a lower middle-class family in rural Michigan I mean nobody I’ve ever known ran a business or had much money or anything we’re all you know laborers were workers and that just blew my mind it was crazy on that day but here’s the part that kind of I look back on now and I and it makes sense now that I know the 10x thing which is I thought I always thought my whole life that making that much money would you know be the solution because basically I was raised to look for the end you know look for the finish line basically retirement if you’re in the the working you know labor pool then retirement is like seen as the finish line and I essentially was like am I could every type I mean obviously you can’t write but like I didn’t I just didn’t know what to do that was more money than I’ve ever made there’s more money than I thought I would ever make is more money than anybody in my family has ever made at least you know for a short period of time and it was just crazy it just blew a lot of things but what I quickly realized within even a couple of weeks was you know I I went out and did what everybody does and I bought a bunch of stupid things that I didn’t need and we’re a waste of money but after that it was kind of just like okay well what now what you know what next what what’s the next thing and here’s the thing you may you know you may think what’s wrong with me how am I never why why am I never satisfied no matter what I accomplished I I’m always looking for the next thing well yeah you are that’s just that’s just being human that’s the nature of life and energy is that it craves more life and more energy you know anything that that has activity desires more activity anything that gets results desires more results that’s how the 80/20 principle works Pareto’s principle it’s just how the how the universe works so I know that’s very broad but basically set bigger and bigger goals always never stop for a mediocre little measly goal because it’s not that exciting I mean to get the things that you want if you have big goals you’re gonna have to fundamentally change you’re gonna have to change your behavior you’re gonna have to do things differently you’re gonna have to learn things you’re gonna have to grow you’re gonna have to adopt adapt and you’re gonna have to you know fail and try again and be persistent and all that stuff just think about it like you might have a goal in mind right you might want to make fifty dollars a day I hear I heard that a lot in the affiliate marketing world especially with paid traffic I want to make fifty dollars a day okay what are you gonna do when you hit fifty dollars a day are you going to stop and say okay I did it I’m just gonna want this Coast number one that’s not how pay traffic works you’re always gonna have to keep working on you know finding a new offer or updating your campaigns or optimizing or whatever but uh but in addition to that even if it did work even if it perfectly worked 50 dollars a day you know are you gonna be happy with that are you gonna stop there like you you accomplished one thing at this stage in your life and then you’re never gonna try to improve and see if you can get better results I don’t think that’s that’s true in fact I know that’s not true because you’re a human being and apparently it’s just built into us we want to achieve more and so just embrace it and set really high goals that you don’t know how you’re gonna get there yet that’s okay you know instead of trying to plan out the steps just set a really high goal and say I don’t know how I’m gonna get there but I’m gonna keep trying and trying and trying until I do I’m gonna learn as many things as I can I’m gonna meet as many people who I think might be able to help me as I can I’m gonna read as many books as I can that I think might help me get there as well and that’s 10x thinking so whatever your goal is now multiply it by ten at the very least if you’re trying to make fifty dollars a day why not five thousand dollars a day you know why not five hundred dollars why not fifty thousand dollars a day there are people who make fifty thousand dollars a day what are they doing how do you get closer to that that’s how to think in 10x and it’s not just ridiculous it’s not just like oh of course I just want more and more it’s something that makes you excited like what’s what’s gonna motivate you to take all those actions that nobody else is willing to take there are people who make $50,000 a day there are people who make 500 thousand dollars a day but they’re doing something that most of the world isn’t and if you want to do that you’re gonna have to do what they do so you’re gonna have to change who you are basically that doesn’t mean you know violate any of your ethics or anything like that you’re just gonna have to change because you’re gonna have to know something that you don’t currently know if you already knew how to make fifty thousand dollars a day or five hundred thousand dollars a day you would be doing it you don’t so you’re gonna have to learn some stuff so you’re gonna have to change so that’s why you said bigger goals not to be ridiculous and not to you know you know that like not for the sake of setting them but to inspire you to say like what am I gonna have to do to get there I don’t even know and that’s totally fine and that’s something I learned from this book so this will also solve most problems most business problems because the answer is out there for every problem you could ever have the answer is out there somebody’s done it you just don’t know the answer yet if you knew the answer you would do it you already know the answers for the things that you know so you just have to find the answer you’re gonna have to try so again think bigger whatever you think is a reasonable goal at least multiply it by 10 to inspire you to actually you know grow to who you’re capable of being that’s another thing I realize like the very fact that you’re watching this that you’re even thinking about this means that you’re not like most people most people want to you know exist basically or they think they do and you’re not one of those people you want something more you you you crave more more freedom more you know success more achievement more knowledge you crave all those things and you’re improving yourself that’s just not what most people are looking to do so you know you’re capable of more than the average person so live into that so another thing I see very specific in this you know world of paid traffic and affiliate marketing and stuff is a lot of people come in telling me what they want to do well I learned quite a long time ago that I don’t know basically if I knew how to do it I’d already be doing it so if I’m ever trying to improve and learn which is always there’s just stuff that there’s most of it his stuff I don’t know yet so the process isn’t you know planning out what I think is going to work because if I knew what was going to work it would already be working and I would be doing it instead I should make you know make a general plan in that direction but then take action that’s the most important part is just start going in that direction so for example there’s a very concrete example people come to me and they say oh I want to do direct linking from Bing to Clickbank okay that’s fine and you might be thinking well that’s what I’m gonna do of course that’s what you want to do that’s what everybody wants to do because at least in the beginning it requires the least amount of moving parts and it seems the easiest well the truth is it’s not necessarily easy it can be but other things could be way easier now what’s a better question what’s a better goal instead of saying yo no Matt Brad this is what I want to do I want to do direct linking well what if I said okay you can do direct linking to this even just to this one you know affiliate offer whatever but what if I gave you this landing page that will literally triple the conversions and you will literally take make three times more money are you not willing to learn what about that landing page I mean that seems ridiculous to me and I think a lot of people are stuck they they pick what they want to do instead of saying hey I want to learn what works better you know I want to do something bigger I what about instead of just making a certain amount of money every day what about becoming the best at this like what about you know living full-time from a couple you know from from my ad campaigns like these are bigger goals bigger aspirations that are gonna make you change you’re gonna have to level up you’re gonna become better you know so a better aspiration or goal would say would be to say I want to master this skill and earn my freedom forever that’s an inspiring goal you know that’s a bigger goal that’s that’s gonna take your whole lifetime and I just think a lot of people missed that so instead of focusing on what you think is what you think you want to do why not say I want to do what works best I want to do what serves the customer best I want to do what is just most successful you know I want to do what makes the most money you don’t have to shy away from wanting to make money that’s totally fine but at least say I want to do it whatever makes the most money you know obviously a factor again you know ethical your your ethics and everything like that so so here so instead of saying I want to do direct linking which is what most people think they want right well really they want they want to make money they want to make money by buying ads and selling affiliate products that’s what they mean to say but what they say is that I want to do direct link what if it turns out that that’s not the best way to do it I think that’s silly if you’re gonna stick to your guns and not learn what actually works better and I’ve made this mistake many times in the past and that’s why I’m trying to share this with you like always be adaptable to what works better and and look for what works better and learn new strategies so I want to master this skill and earn my freedom forever through whatever means make the most profit obviously while still obeying laws my personal ethical code and generally wanting to help people this is gonna make you a better person and a more successful business person I want to build a successful business for myself my family and to inspire others that’s gonna require a lot more than making a few bucks a day you know that’s that’s a goal worthy of you so I want to share that with you check below the video for a link to this this audio book that I think will help to inspire the right mindset and you know just keep this in mind as you’re learning