all right so the next technique is ad group optimization and this kind of works hand-in-hand with click-through rate really but let’s look at this campaign so I caught it I started this campaign just to show that we could get lots of traffic really fast now it’s not optimized it’s not well designed it’s very broad but the point wasn’t in the in the previous ones I was showing you know kind of how to be more conservative with your your budget and stuff and how to focus in on specific topics and specific offers but in this one I just wanted I wanted to have a campaign that just started getting lots of clicks it’s not going to a good landing page and all that stuff but let’s just let’s just look at it though because this is what I would do with this campaign first okay I have proof that there’s lots of traffic to be bought because with a very like low effort we’ve already got three hundred and forty nine clicks we’ve spent seventy one dollars six percent click-through rates I’m sure all of all of these things can be optimized and improved because I know that this thing was real messy because I remember it but you know we spent $70 to learn that there’s a giant niche here so let’s let’s look at them these are just about general terms yeah these don’t only have three keywords in them but they’re broad match keywords so they’re going they’re really allowed to spend very freely but the strategy we’re going to talk about here ad group optimization so this is the basically the process of creating new ad groups that are more focused so we let the broad matches go out and find keywords and find concepts angles test the ads and then we take those keywords that have been found by the broad matches and we bring them into a nice controlled ad group that’s actually going to perform way better it’s going to get much higher quick it’s gonna get higher conversions and it’s going to get a better quality score and though it’s so the way that we do that we’ve gotten 45 clicks we’ve gotten over 100 clicks here we can click on one of these we go into the ad group we go into keywords and then we can click on one of these and we can go to details and now there’s two different choices if we go to details and we select under search terms we select all then it’s gonna show us all the search terms that triggered all of all three of these keywords it’s gonna show us all the search terms that triggered all of them let’s just look at one now let’s look at just woodworking plans let’s click that and click selected we have entire time selected up here so we can sort by clicks to see which or maybe impressions to see which now let’s see quiz which keywords got us the most clicks now we’re about to see that these things are going to be very very different but but similar right it’s in a broad match so things like hey that’s pretty close but we know as humans that a lot of these are not close at all right but these are the actual things that people typed into their search box to trigger those keywords that we were bidding on to trigger our ads and and on on top of all of that these are actually things that people search for and they clicked on our ad so real quick let’s look at our ad for this keep in mind people will click on almost anything if you put it in front of people there’s just so many people out there and my theory is they barely know what they’re doing like they barely realize where they are but they will click on stuff craziest damn thing okay so our ad 50 free woodworking plans free instant download okay so that’s what we’re advertising to this ad group so yeah these kind of makes sense now this one plans somebody search for the word plans they could have meant a million different things there who knows what they meant but they clicked on our ad they cost us 27 cents actually 100% to rate for the one time it was shown well let’s let’s look at this free woodwork Christmas projects absolutely free woodworking patterns again these are real things that people searched into the box to find our ad free small wood box plans Ted’s Woodworking free download simple woodworking wood Smith shop calm free plans the the infield the Winfield collection.com free woodwork patterns to print world gig pattern free plans print wood barn plans for free bookshelf plans woodworking patterns ok so some of these are kind of similar but and it’s fairly likely that someone who wants to find a birdhouse plan would also want to find a barn plan and a Christmas plan and a wood box plan but uh but not not definitely maybe somebody’s just searching for a birdhouse plan and they don’t even know that they would want to build anything else with woodworking so maybe they’re not even good match for this ad group but I’m gonna show you how to progress from here so let’s say you did this shotgun method you let it run you did broad matches and you’re like I just want to see what the keywords are I want to see what people are searching for I want to see what they’re gonna click on and then I’ll dial it in from there I’ll optimize from there and actually this is my approach that I usually do it requires a bigger budget though usually I’m working with clients so they have bigger budgets but this is how I learned how to do PPC instead of what I usually teach to like beginner affiliate marketers which is like start with lots of research start with very focused ad groups start with product focused things so all of these are different things so we’d want to create different ad groups that include one or several of these kind of keywords so we would create Barn plans would be its own ad group right kind of like we did with bunk bed plans so we created bunk bed plans this is a perfect example this is a much more focused ad group do we actually get any traffic here yeah we actually have gotten some clay so let’s look at bunk wood bed plans on the other hand a much more specific from the outset we’ve got two clicks for an exact match bunk bed plans 2% look at that click-through rate 30% that makes sense because the ad is giving them exactly what they want free DIY bunk bed plans download plans today so that makes sense that the click-through rate is so high because that’s what they search for it’s an exact match so they literally search bunk bed plans and our ad set bunk bed plans in pretty high quality score etc so let’s do details and go to all since there are only a few keywords in there so these are where all of our our clicks came from foldaway bunk bed plans free bunk bed with stairs plans plans for bunk beds twin / full bunk bed plans so even within the more specific a group there’s still kind of different requests from the searcher a foldaway bunk bed is different than I guess they all said bunk beds actually I don’t know much about beds but what we would want to do is to start adding these keywords to the ad group as phrase and exact this is how we do it even going going kind of fast here so let me do that again so this is what we do we select the new keywords that we’ve never seen before that the broad match went out and found and we’re going to pull them out into exact by clicking on these buttons unclick broad exact exact you can put a separate bid on them if you want if you know what you’re doing here and then click apply okay so bunkbed plans was already part of that let’s take that one out now I don’t know if it added them despite the error or not so I’m just gonna try this okay yeah they all got at it so now if we go back to keywords look all of those things have now been added so the way that Bing or AdWords works with this is it always checks first to see if you’re beating on that phrase as an exact match if you’re bidding on out of this exact match it will look at your exact match bid first and it will put it into the exact it will put it into this tracking here if you’re not bidding it on in this exact match it will check phrase phrase match and then if it does if you’re not bidding on it as a phrase match either then it will go into the broad match so these ones always take highest priority than these ones and then these ones so by doing this now as new impressions come in as new clicks come in we’re gonna have more control over them we’re gonna know that instead of just being lumped into some book bunkbed plans broad match thing we’re gonna start seeing well how many exactly how many impressions and how many clicks did this exact well that’s a phrase match but this one this exact match plans for bunk beds to plane over full what if we find that almost every single person is searching for plans for bunk bed twins over full and we see that we’re starting to get it like us 50% click-through rate well then now maybe we could take this and create our own a group so we create a brand new a group that’s like actually I like this one so foldaway bunk bed plans we create a new ad group that’s just for foldaway bunk beds instead of bunk bed plans so we would going to go into the campaign that we want and we go fold away bunk bed plans and then I’ll do so we’re already we’ve already done campaign by country so we’re gonna go Bing um yep we’re in the US now the ad should just be closer to exactly what they search for this is the this is irritating but this is the easiest way to copy ads well you actually can go in here and copy and paste but sometimes it doesn’t work when you’re switching in screens so this is the sure way to do it just copy this copy this actually no we’re not gonna copy this we’re gonna go fold away bunkbed plants that’s right let’s copy this I assume you’d want to create a new landing page too but and literally whatever the keyword that you’re building this again we’re building an ad group this is a group optimization we’re building an ad group we’re pulling a concept or a group of keywords out of the campaign or out of the ad group into its own ad group that’s gonna get its own treatment it’s gonna get its own bids it’s gonna get its own ads it’s gonna get its own keywords to make it more perform better fold away bunk bed plans so we’ll do that once all the way bunk bed plans download free today so this is gonna be like super relevant add to what they’re searching for which is very good and then we just go fold away bunk bed plans and then I can’t remember if I showed you guys these key word mixer tools but when you start doing a lot more campaigns these tools become very useful also sometimes this website crashes it’s sad because it’s my favorite and it’s the easiest to remember anyways we can use the other ones so put it in put it in there and then we go wrap in and then go I never use this site okay all these keyword mixers are pretty similar okay can’t I do both marriage marriage okay well that’s kind of silly well when you’re doing a lot more this doesn’t work that well huh okay well so anyways this puts out in quotes so that you can have a phrase match and then you can put it in brackets so you can have the exact match down as well so that’s a good way to start an ad group is with those change the bid now here’s where we’re gonna make it the Bing group just Bing and click Save so now we have foldaway bunkbed plans and we can actually go back here and we can pause them inside this campaign if you want to be super sure that all the clicks will only go into our new ad group then we can add them as negative keywords here but you don’t really have to do that you can just pause them so now the traffic for this particular these particular ideas will start coming into foldaway bunkbed plans and we have a totally different ad which should get a much higher click-through rate because it’s exactly what these people are searching for we should then design a new landing page that says you know need fold away bunk bed plans click here so that’s that process of ad group optimization like I said with woodworking I would definitely do that with this campaign I would just start looking at all of the keywords that have been searched and start looking for patterns looking for things that can be grouped together would ice chests whirligig plans wood carving patterns we might we might be able to pick like wood carving patterns I thought I saw patterns again wood burning patterns see that’s totally different to woodworking models these are all very different things that people are searching for it and they all triggered the ad and they all got clicks but I would start pulling them out into their own keywords I would put wood carving patterns into its own ad group so that’s one way to optimize this pull pull keywords out into their own you know separate ad groups that are relevant to an idea within tactical plan I think they’re gonna be pretty similar and it probably won’t be they have any ideas here yeah I mean those leader brands I think push-button self-defence pen maybe maybe like survival pen could be its own ad group but probably not I’d probably just pull it out as a keyword and keep it in the ad group but this process I mean I’ve done it so many times that it’s like mechanical for me but this is how you start to get more and more control over your ad group even if you don’t create new hag groups you still need to start pulling all these things out I think I talked about that and it different yeah this is the peel-and-stick strategy I learned this from Perry Marshall hey thanks Rob okay yeah you know you know all about these uh mixer tools definitely done some PPC in your day okay oh yeah AdWords rapper it’s cool yeah yeah yeah this is like exactly what you need to do alright nope [Music] so what Rob ashamed here with us is this really cool tool again I can’t remember if I’ve done it on the webinars before but basically you can take