those are syndicated placements mmm all right landing page optimizing so that’s gonna be more on the like conversion side like stuff we talked about in the last class but basically what you want to do is split testing so it always just comes back to split testing and if you’re using something like clickfunnels or builder all or I think up the – press has it as well but you can simply you know you create your landing page and then you create a variation and you can create a duplicate and again 80 cents of every advertising dollars in the headline if you want to know where to start just start with the headline don’t start with things like the button color or whatever that’s like the cliche thing and just go in here edit the page and instead of testing this headline test a different headline and then you can like click start split test and then you can look at your stats and you can see you know which version outperforms the other so you’ll have the control in the variation and especially if you’re doing opt-ins then you can see you know this one’s converting at 30% this one’s converting a 60% let’s definitely go with the variation and that’s going to over time improve your results now if you’re doing affiliate marketing then you could be testing an opt-in if you’re doing if you’re opting in people to your list you could you just use your software like this it’s very simple to split test if you are doing landing pages then you’re probably going to want to use clickmagick or if your split setting offers against each other you can actually use clickmagick to do that i’m actually not going to