all right now we’re moving on to the bids so a lot of people ask especially in the beginning but pretty much always what should I bid so roughly this is where I always start and I know there are different strategies so you may have some other strategy that you’ve tried in the past maybe bidding lower higher whatever this is just kind of the rough ballpark of where I usually start this seems like a pretty fair cost-per-click based on a lot of experience using Adwords and Bing this for a search term that gets you know that has some commercial intent so basically something that produces buyers then this is a pretty decent cost per click a various I again I know there’s probably people that are like now are you crazy I’d never pay that whatever this is roughly a decent cost per click some niches offers etc are gonna be hundreds of dollars per click some of them are gonna be pennies per click it depends on the country you’re in you know some countries the clicks are gonna be really really inexpensive some of them are gonna be more expensive just completely varies so the reason that I choose 30 cents is like I said in my experience spending hundreds of thousands of dollars on both Adwords and Bing roughly caught 30 cents is like decent and you can work with it if your niche demands higher cpc’s and you can work with that yeah so it’s not always possible sometimes just if one thing if you get too specific with your keywords sometimes your cost per click is gonna go way up because your cost per impression is going way up and then some niches the like I said the hundred dollar click niches you’re just never gonna get you will never get a click if you bid 30 cents and the average you know first page bids or whatever I like he just will never get shown you’ll never get any impressions so anyways generally speaking 30 cents is where you could start you could start at 20 50 whatever but 30 cents that’s your rough benchmark and we’ll see in the next video