so let’s discuss some benchmarks benchmarks of success so these are just rough again little mention many times but this is the QuickStart guide just want to give you a quick idea of what you can expect hmm so the first thing to check is impressions are you getting them that’s the first thing to see are you getting any impressions at all sometimes I’ve deployed a well-researched campaign and then gotten no impressions usually though you should start getting impressions within a couple hours if your bids are kind of adequate then you should start getting impressions pretty quickly and the next question is are you getting enough of them if you’re only getting five impressions a day it’s gonna take a really long time even with a great click-through rate to get enough clicks to start making sales so that brings us to the next benchmark of success which is clicks are you getting them are you getting any clicks at all are you having are you you know getting 10,000 impressions but you haven’t had a single click then there’s some things to work on what we’ll talk about in a second next is are you getting enough clicks if you’re getting 100 clicks a day and you’ve calculated out your conversion rates that you need etc then that’s good but if you’re not getting enough clicks then your your conversion it’s going to take longer what cost per click are you getting it does it fit within your budget does it fit within your expectations for your calculations for what you’re gonna need to make a decent target CPA and to make a decent profit and stuff and then the next one is what is the suggested CPC so let’s say that when you first do keyword research then being suggest that to be on the front page it’s gonna cost a dollar fifty per click well that’s always an overestimation well you don’t need to be on the front pages that is the big thing but so let’s say you say well I’m willing to bid 40 50 cents I’m willing to bid 40 cents a click okay well you try it and there’s some times where it’s just like nope you’re not getting any clicks for less than 70 cents and they come back and in within being itself it will suggest to you what you need to bid to get on the first page you should not always do that if you’re making money then don’t you don’t need to get first page bids that’s something we’ll talk about a lot but just if you’re watching this you don’t need to be on the first page or get this first page of bids anyways to be very very profitable in fact a lot of times almost every time I’ve tried to just bid whatever they say to be on the first page it has been disastrous so you don’t need to do that you think logically that you need to be bidding on first page bids but you really don’t it’s a little more complicated than this video has time for but so anyways what suggested CPC so if you bid 40 and they come back now with a bid of $1.00 20 then and you’re getting zero clicks then maybe you’re gonna have to get closer to that dollar 20 you might not have to go full dollar 20 but yeah so you can just look at what Bing is suggesting for the bid now the next thing is a click-through rate so below 1% is pretty bad just generally speaking over 1% even 1 or 2% can be pretty great you can make plenty of money on a 1% click-through rate I mean it’s not that obviously the higher you get the more likely it is that you’re gonna perform better but that depends on a lot of factors so just if it’s below 1% I’m usually pretty concerned that it’s not relevant enough or the ad isn’t good enough but if it’s above 1% I don’t stress too much about click-through rates you can get up to 2030 percent you can get really high click-through rates but it doesn’t always translate into more profit but just generally if you’re getting less than 1% it’s pretty bad but again as always talked about many times throughout the course at the end of the day it’s all about the target CPA and the LTV so if you’re making a profit cares who cares if your click-through rate click-through rate is low it doesn’t matter that metric is a you know a signpost on the way to success but it’s not definitive but what’s definitive is your cost per acquisition if your CPA is less than your profit per purchase or whatever your LTV then you’re fine so don’t worry about it don’t worry about low click-through rates it’s not it’s not the most important thing this is the most important thing CPA Cpl is it at or below your target CPA so you should have set up a target CPA for every single campaign hopefully using a worksheet that I have included but you should know your target CPA even if not so if you’re promoting an affiliate product and you get a one-time payout every time you make a sale let’s say you get $30 every time you make a sale then your target CPA is anything less than $30 so you just have to check if you’re getting less than $30 and you get paid out $30 every single time you make a sale then boom you’re in profit you are a profitable advertising person profitable affiliate so that’s the last that’s the most important thing to judge everything by if your click-through rates are abysmal but you’re making you know you’re selling $100 product for $5 and you get $100 pay up and you’re doing great don’t worry about click-through rate or impressions or whatever so at the end of the day this is the most important one