Pre-Sell Landing Page Psychology
so the other two are one you would have a landing page that pre cells that VSL right so I know a lot of times for luck dating traffic they did this because a lot of mainstream ad sources don’t like you to mail directly to certain offers and so a lot of marketers will do a pre sell page before that so they’re not mailing directly to the offer because maybe Bing won’t let you at Google won’t let you they mail to a landing page in between that takes them from completely cold and kind of warms them up first before they hit the offer page so uh tedswoodworking right now is the number two product on Clickbank on a lot of affiliate resource pages they will offer you what Conner just mentioned they will offer you some different options yeah so the lens I’ve seen a lot that are they look like fake news article or like a health journal a lot of elf offers do that actually I’ll show you one from Mac’s bounty this one right so this here’s here’s an example actually of so this is an offer that I found on Macs bounty that they said is working well on bing I haven’t been able to get traffic to it yet but so this is the the normal landing page right or a sales page for for a supplement right and then also as an affiliate you can promote there oh yeah how about lose it tracking that you can promote the pre-cell landing page yes so this is what you were just talking about yeah it’s a blog this is like a news article but then find out more yeah and that should be coded as the affiliate right yeah that particular button and then it goes to the salesman right so sometimes and that’s also a direct sales page the offer is right up front there’s no intro the via cell via showed us earlier had like a whole story to lead into the offer this one is more just hey this is what it is buy it here’s all the benefits yeah and so it can be really effective for those types of things to give them information upfront so that they they arrive on the sales letter already knowing why they need it okay so a good pre-sale page is going to give them some compelling information that educates them on the problem like this is about what joint pain yes so here’s a bunch of tips so they’re searching for things related to joint pain yes they’re obviously gonna want to read this because it’s telling them and educating them about joint pain a breakthrough the doctors discovered you know somebody and that’s dealing with joint pain is gonna want to read that and by the time they skim through this article and pick up some information this is designed to show them why they need was that flex well yeah you know they’re telling them hey doctors have this breakthrough and you need to know about it and by the way we designed a product based off that breakthrough if you want the benefits here’s what you can get it so instead of just saying buy the supplement they’re teaching them a reason why they need it okay it’s just just that’s a really good way to warm up someone from completely cold to warm on this offer because now there’s a reason for them to want to buy that so compared to any other thing that they might do so this is an example of a pre sell page that the affiliate network gives you the people who made this offer they give you an option but sometimes programs don’t offer you so I’ll show you again Ted’s Woodworking also offers some some different landing pages as well so like this fifty free plans you can send your you can send your traffic to this is actually an opt-in page so I guess we’ll talk about that in a second but the other option here is that you can create your own presale pages so if you use something like builder all or clickfunnels or optimized press that talked about then you can actually create a pre-sale landing page they call it a bridge page usually and they have some templates for that too and you can use the same things that Connor just talked about for creating like the headlines basically just make sure that they know they’re in the right place they’re getting exactly what they just clicked on but they search for it all kind of makes sense to them let’s look for bridge see if we can find a bridge page guess not I just saw one here so like this this one here this is basically I mean it’s an opt-in page but it’s kind of like a bridge page it’s basically like you could send somebody to this and just you know you can build your own is what I’m trying to say you can build your own pre-cell landing page and it might convert better than you know you can build your own version of this using builder all or click our click funnels or optimizepress you could literally just model this like don’t copy it but especially if you’re promoting this product specifically you have to check each affiliate offers like terms but if you’re promoting this product specifically they probably would allow you to use like some of these pictures a lot of the copy so that’s one cool thing as an affiliate is you don’t always have to like invent copy it’s kind of there for you yeah that’s what you do to like you’ve managed email lists and you have to promote products sometimes for your clients that you don’t know anything about when you first get it but you just that you’re told well we have to promote this right yeah definitely so you have to go figure out you you have to reverse engineer what they’re doing right yeah you have to do all of this yeah so I don’t usually write a lot of these type articles but I’m not sending the pay-per-click cold traffic ether yeah but anytime I have to write a landing page for an offer that’s not mine and I don’t have total control over the offer but maybe it’s my email list too more you know I want to do something to improve the reason you’d write a landing page for an affiliate offer that’s not yours is just to improve your odds of converting yeah and get a little bit more control and if you had an opt-in page or a way to capture emails as well to give you a chance to follow up and have multiple points to make the sale so if you’re spending this money on traffic to an offer if your direct linking you’ve got one shot to make that sale and then if they buy or don’t you know that was it yeah and you know even if the affiliate is capturing their emails they probably I never trust that once an email goes on an affiliates list that’ll still be cookie to me yeah you’re giving up control yeah a lot of affiliates will say hey if you send our opt-in we’ll make sure that you stay cookie does the affiliate for a number of days but I don’t I’ve seen that not work a lot yeah they’re just a lot of affiliates will tell you that because we want to hear it I don’t I feel but I personally feel better having more control yeah and what you can do to have more control is sent to them an opt-in first the simplest way it would just be to take the exact headline of the sales letter and put an opt-in yeah like this you know so this is actually one that Ted’s Woodworking a lot of offers you as an affiliate but like we should read who knows what happens after the personnel yeah are you still dealing that I don’t know but you could model this page you could recreate this in a
