this might seem odd but I did want to include this thing I’ve talked about it a lot in the Bing ads boot camp 1.0 and now I’m gonna make some videos about it in this version too but the Bing ads editor it’s not really a scaling technique technically but it basically is because it scales your efforts incredibly so here’s the tool if you’ve used AdWords then you might know about the Google AdWords tool this thing is incredible they’re basically just copying Adwords but if you’re doing especially well if you’re doing anything really if you’re just running lots of campaigns it doesn’t just save you time is why I included it as a scaling technique I’m sure Rob you’ve you’ve used the at least the AdWords version it’s it’s I included it as a scaling technique because you can do so so much more and so much faster and so much powerfully that it really really does scale your efforts like once you have something working if you have this tool it’s it’s just the most incredible tool ever if you’re doing everything inside the like when you’re just getting started starting now it’s totally fine to keep using this web interface but as you as you need more and more testing you need a more powerful solution and the Bing ads editor is that it’s free and it’s just got all these incredible advanced features now it might be very overwhelming but I’ll show you a few of the functions that I used most often this one actually saved this just so I could demonstrate it on the stream here so when we set up this bunkbed plans thing first off lets you always want to get the changes so basically this is just pulling in the data from your Bing campaigns the cloud to see if you changed anything in the web interface then the tool needs to pull that data in and update so we’ll do that first but this thing I mean if you don’t have this tool then scaling is gonna be a lot more annoying that’s for sure all right so you can see it pulled in that other foldaway bunkbeds ad group that we created but let’s say this is this is how I set up the Bing and syndicated pretty consistently this is this is what I always do I just create one that’s just Bing and then I open up the the Bing editor and I go to I click so these are the campaigns these folders here and then inside the campaigns we have the ad groups and you can see we never created a syndicated version of the bunkbed plans well when I click on that we want to go to ad groups and so now it’s only showing ad groups that are selected over here if I clicked on the campaign it would show me all the ad groups that are within that campaign and if I selected multiple campaigns it would show me all the ad groups that are in all of those selected campaigns but I just want to focus on this one so I’m gonna go there and now I’m gonna select it here and I’m gonna click you know control see I’m on Mac so it’s actually Apple C I’m gonna copy this whole ad group it’s gonna copy literally every single part of the a group which when you’re working with lots of campaigns sometimes this can be copying you know thousands of keywords dozen ads tons of you know preferences and options and whatever it’s already done a ton of work just by me copying that thing right there now I’m gonna paste it so it’s gonna copy all of the settings by the way this is really really really amazing if you’re working for clients because you can actually manage all of their accounts from one place so you definitely need this tool if you’re working with clients all right so then what I’m gonna do is I’m gonna go I’m just gonna change the name here in the ad group name to syndicated and now it’s not actually doing the syndicated thing until we change that setting so I’m gonna make sure it’s selected here make sure it’s selected there and then you can see it’s updating things here it’s is processing lots and lots of data it has the keywords that are in the ad group here you can change all these different settings you can change the device settings you can change the genders and ages and all this stuff but we’re gonna look at just the you can also create lots of ads if you want to do split testing like really efficiently you can do this but we’re gonna go I guess but yeah back to the ad group settings and right down here we’re just gonna switch this from Bing to syndicated so instead of having to like build that whole ad group in in the web interface which if you only have a few keywords that’s kind of not that hard but once you start getting into lots of keywords lots of ads etc it gets pretty crazy and really annoying to set those up manually inside the web so if you come in here boom that just took like 30 seconds and now I have a syndicated version of the that’s all exactly the same it’s all copied and the craziest thing is I could I could do that for like 20 ad groups at a time I could create 20 copies and then I could change all of the settings to make them all on the syndicated network all at once so this is a very very powerful tool you are much much more effective and efficient with anything it does it does have a little bit of a learning curve but I definitely encourage you to get in there and try it out and then you just click post to to save it to the web save whatever changes you made and then in a few minutes once that uploads it’s going to be reflected in our our campaigns will see the new syndicated thing here you can do anything that anything in the web you can hear more times I still do stuff you know it’s just simpler all right so that’s a scaling technique because it scales your time and your effort just incredibly you can do so much more with that so if you’re overwhelmed by the idea of creating all these ad groups and stuff to be to optimize then the Bing ads editor is the solution so