scaling can happen fast it doesn’t have to be super slow like if things are going well you can scale really fast they just have to be going well so the next way to ski yeah is much more common I’d say which is budget and sorry bid and by scaling the bid I usually mean almost always mean by keyword so if we look in here that strike whichever one created the conversion let’s look at that tactical pen strike pen 8 survival so this one it’s you know our bid for this particular keywords its exact match so we know that’s exactly what they’re searching for is 30 cents now Bing is telling us low search it’s just saying you know it’s really good but we could try and just bump this up to 60 cents and that might get us more traffic this is kind of the scaling thing that I’ve done the most and it’s probably the most common is just once you isolate it down to the key words that are working within an ad group then you just want to look per keyword so that that keyword has kind of earned a higher bid because we know the converts well so far so we want to get more traffic from this keyword and know you by keyword so find the keywords that work for you cut out all the ones that don’t and then keep increasing the bid on the keywords there is a limit to that because at some point I found that they start if you increase the bid too much sometimes you’re buying traffic that just is not is good and it’s weird but you actually your conversions actually go down but for the most part you want to keep edging up your bids on the keywords that are working and you’re gonna get more and more traffic because that’s the highest it’s the most important thing for determining traffic you get is what your bid is when you’re in the auction and if you’re bidding higher than everyone else you’ll get more and more [Music] the whole point right here so that’s the most common thing is scaling by finding your winning keywords survival pen exact match we can check that out boom right here so a bid in 30 cents also says low search volume unfortunately but let’s just you know bump it up to 50 cents let’s say let’s just tell Bing hey we want more that that’s good traffic send it our way now we can see some things here estimated first page bid is 23 cents estimated mainline bit that’s to be at the top of the page is 28 cents and the average click-through rate has been like 25 cents so we’re probably not gonna get any more traffic by upping the bid on this one but that’s not always the case we can look at some more examples there but but Bing will tell you you can have this as a column the estimated first page bid and if that if that has to mate a first page bid if we’re been in 30 cents and it said the estimated first pick it was like 70 cents then probably the more we increase our beta the more traffic we’re gonna get as long as it still hurts really well we can make a lot more money by just upping the bid on that one keyword so that leads us into this this topic search impression chair