and we can add that as a column and it’s in competitive impression chair is lost a budget is lost a rank and yeah let me turn that down so these are competitive metrics and they basically tell you of all the impressions that we could have shown for this keyword how many times were is where your ads shown for this keyword so we can see this first one for tactical pen broad match it says six percent impression share is lost to rank 93% so we lost 93 percent of impressions because of our rank probably our bid so impression shares only six percent that’s really low the next one we got 85 percent of possible impressions so of all the impressions that could have shown for that keyword we got 85 percent so this probably means this one doesn’t have as much competition so that’s exact match so of all the people there’s there’s not as much competition on the exact match as there is on the broad so we got 85 percent of the impressions that’s pretty good so that means most likely we’re like the only people bidding on this keyword now this one we got 50/50 percent of the impression shares so maybe there’s healthy competition on that one that’s tactical pen as a phrase okay and the win you know working with the reps and stuff basically what they tell you is that to improve this if we wanted to take if we want to get more impressions out of this share we would just basically need to raise our bid on this keyword six point six to you we could get out that up to ten percent or whatever but it’s also a broad match so it’s not exact its I mean this is telling us to be on the first page for broad 43 cents I don’t know they’re just kind of gently nudging us to spend more money because broad could start spending on things that aren’t that related but so just check your search impression share and that’s gonna tell you of all the bids or all the impressions that could have been shown how many times where you’re showing now if you are like at basically a hundred percent of impression share there’s not really any room to scale you’re already getting all the impressions so even if you increase your bid you’re not gonna get any more impressions if you’re at twenty thirty percent pretty consistently and you let it run for a while there’s some room there and if it’s doing really well for you if that keyword is really profitable for you it can be worth it just start upping your bid and getting more and more of that impression share over the competition alright so one way to