jail which I kind of did on the tactical pen thing is just add more keywords so this isn’t very precise I know I always talk about controlling everything and ultimately you always want to have control have more control but you can just start adding keywords sometimes if there’s a campaign that I just want to like get off the ground like get it moving get get some momentum going that’s what I started doing is I just start adding keywords even broad keywords you can see I’m violating I think I’m violating my own guidelines here by having multiple broad matches no I guess not but I think I did increase the bids so I think there was one maybe this fat burning diet won’t one I mean this is a really competitive thing but yeah let’s look at this so I had it broad broad broad broad broad this is terrible as far as organization goes this is very bad like if we did this in the woodworking thing it would be like we would just get tons of random crappy traffic not crappy because they’re bad clicks it’s just we’re not sending them to a good place but yeah having multiple broad batches I would only do that to just kind of get things going to get things rolling and then we can start doing the peel-and-stick thing start pulling them off you know out of the broad matches start controlling them and getting getting control over the keywords putting them into their own ad groups etc it’s so much promoter kind of that shotgun approach but you got to be careful because like this woodworking thing I mean that’s you know $70 on things that really really really weren’t likely to convert but there’s just there’s always tons of traffic out there for you to get so you know use this judiciously but sometimes if you’re just not getting impressions you’re just not getting clicks you just got to start throwing some key words out there and see see if you can find a broad match that actually doesn’t have as much competition it’s usually because of competition so fat-burning diamine everybody’s bidding on weight loss that’s like the first thing everybody thinks so for promoting stuff online so you’re bidding against everybody basically this is a really hard keyword to find a foothold I have done it before though it just takes adding more keywords adding more keywords and then you got a then you gotta go back and do all this stuff that we’re talking about don’t let it just keep going and adding more and more you got to start taking control over it too so one way which I don’t know if we’ve had things running enough one way – keywords is to listen to Bing they will give you suggestions on keywords I don’t think they’re gonna give us any suggestions you the control of an ad group if you’re gonna start just throwing in random cue you oh hey Charles is here you guys hear me connection restores restored what’s up Charles Josh oh yeah I’m sure you heard that all right looks like I might I might a lost Rob but hey good to see you Charles we’re getting into some real deep stuff here so you know might need to go back over it a few times but good stuff hey Charles all right so I was gonna I was gonna say that sometimes Bing will make suggestions to you and they will be here or up above sometimes it’ll say like you know get more clicks by adding 30 suggested keywords but again you want to be careful with it they’re really focused on making you being more money so they’re gonna give you kind of bad suggestion so you need to know what you’re doing so that you can look at the suggestions and go hmm can I actually do that or am I gonna be ruined by it sometimes I I was ruined at some point by just doing all of the suggestions that that AdWords had yeah it wasn’t wasn’t pretty so this suggestion says first paid bids so this is talking about the bids strategy for scaling right like we talked about here Bing is saying hey we know what’s going on here we’re running the system if you just increase your bid from thirty to thirty one cents you could probably get 20 more impressions and two more clicks every week that one that one doesn’t consist else be they okay it’s only increasing one cent it’ll get me some more clicks start thinking get getting things going a little bit let’s check this one fat burning diet now they have different suggestions about site link things now this is a good suggestion I really like this one it’s looking at my exact match keyword and saying hey you’re not even close buddy like on fat decimator exact match you gotta be hitting at least 55 cents and so I would trust this because it’s an exact match and they’re saying 30 to 55 yeah all right being that makes sense very competitive niche it’s targeting a specific product so probably a lot it’s I think it’s the number one product on Clickbank so everybody’s targeting it alright give me those expense to fifty five cent clicks I I gotta play the game and now let’s look at mainline bids so this is to be at the top of the web page for that increased bid for lose weight fat from thirty to fifty eight cents yeah probably I mean sixty cents we’re getting out of the range of what will probably work for me but mmm sure now this one it’s a phrase match 40 to 49 okay maybe close that alright let’s look at this one I wish they would give them give us some keyword suggestions but and these are just bid bid increases well it’s a good way to find out where you’re at like are you close are you in the ballpark or are you really far away if this said hey if you raise your bid from 37 to 3.30 seven cents you’d get more clicks I’d be like well I guess I’m just not going to be playing that game but this one makes sense it’s a phrase match so you have less control no no no sitelink main line 30 to 40 cents sure 30 to 50 to maybe not all right well the other way to get more keywords is just the keyword research that we did earlier and just start adding more keywords to the to the campaign and if it’s really struggling to get impressions and clicks then that’s something you might have to do is just add more keywords like we did with this one there’s woodworking plans I mean these keywords tons of traffic so start adding keywords you could get more traffic but just apply all the strategies of optimization that we talked about get control even if it spends a little bit on stuff that you know isn’t gonna work I mean we spent we spent money on this this campaign knowing it wasn’t gonna really convert but we wanted to get traffic now but now we could channel that traffic we could pull it out I could pause this campaign which I have bust out my Bing ads editor and get get to work you know creating 10 new ad groups that actually are much more catered to these exact these search terms and then we’d probably be in decent shape we’d at least be building a list of people who are very interested in woodworking and giving them exactly you know what they want and then it’s much more likely that we could direct their attention and finally the good keywords alright so