so something that’s very critical to this process is that you’re tracking it must be perfect now I don’t like to say words like perfect very much because I think it’s a bit intimidating to people because I always overall feel like it should be ready fire aim you should always go with wherever you’re at now just go and try just if you’re tracking isn’t perfect it’s overwhelming and that’s why you’re not getting started then fine forget it don’t do the tracking that’s fine but at some point when you start getting some results and you go huh well I’ve spent 20 or I’ve spent 30 and I’ve made 20 back like I wonder if there’s buried treasure well how would I know where to find it if you’re tracking isn’t perfect you’re not gonna know what to do and I’ve seen this several times too with people where they’ve yeah actually this just happened recently another really really awesome guy guy who had been successful in affiliate marketing in in various different ways didn’t said the same thing yeah I got got these campaigns set up I did this did that I spent you know 20 bucks made $60 or whatever but then I just turned it off because I don’t know it I just didn’t really know what to do after that and I was like Woollett you had a wildly successful paid campaign once again what happened and I think and the reason was he didn’t know what to do and the reason he didn’t know what to do is because it’s traffic his tracking wasn’t set up so all he needed to do is set it up click magic to be set up correctly and then he would have known exactly what had produced that conversion and what he could focus on so you’re tracking must be perfect or as close perfect as you can get whether you’re using doing affiliate marketing and you’re using click magic or if you’re running your own products or you’re running your own you know opt-ins and stuff like that either way you have to make sure your tracking is perfect so just know that you can’t really optimize if you don’t know what you’re optimizing with like even if you have a wildly successful campaign and it’s obvious from the very beginning if you spend $100 and you make $300 $500 whatever and you’re like wow off to the races I need to scale this you could just start cranking up the budgets but I think that would be wasting a lot of money and being very stupid if you’re tracking isn’t telling you what to do if you don’t know what to optimize for then eventually as you start raising your budget you’re gonna start getting some crazier and crazier traffic from Bing and then your conversions are gonna suck and you’re gonna be sad because you had this winning you have this crazy awesome day where you made five hundred dollars in a day or whatever and then you’re gonna be like aw but that’s gone now and must have been the day must spend the time when really if you would have had your tracking all set up perfectly you would have been able to see that actually two keywords were creating all of those conversions so you can just turn off all those keywords and then crank up the budget and then you’re good to go so just keep all of this in minds we’re looking for buried treasure which is if you’re making conversions it’s very likely that you can find you can improve and optimize and find more buried treasure in your campaigns and even if you’re making conversions and even if you’re not profitable that’s not definitive that’s what the whole buried treasure concept is just because you’re not obviously an overwhelmingly profitable most campaigns take work to like get them really going at a really good clip it’s very rare that in and this is true of every single ad platform I’ve ever worked with it’s true with native ads you know when I first started running paid traffic I was doing native ads for the company I worked for and we would we would waste quote waste you know obviously if you put into the training you know we’re never wasting money we’re buying data we would buy a thousand dollars worth of data that was telling us what wasn’t working every day and I was intimidated I was like oh boy my boss is gonna be pissed we were spending all this money and we’re not making insane conversions we’re not making 10 grand a day and he was he had been a very experienced with paid traffic and he was like oh no this is fine actually we got a we got to let it run for a little while so that we can find out which publishers are converting once we find out which publishers are converting then we can start cutting all the ones that don’t convert this is like paid traffic like 101 and also 501 it’s like the most simple concept and then the most advanced concept all at once and that strategy had made my previous boss a millionaire had a pretty young age he was just that’s what he did he did it with Adwords with affiliate marketing a long time ago but the same strategy was there when we were doing native ads so basically I was expecting as a newbie that we could just choose one perfect publisher we could just pick one website to run a native ad on and it would just be explosively successful and if I chose that website then we would be very proud of me and I would get promoted and I would make more commissions and all that stuff but that’s not how it usually works usually a campaign takes a little while and you got a look for buried treasure you got to optimize you got to look where your winners are you got to cut losers and then boom now Wow making 500 600 bucks a day now we’re making $1,000 a day now once we cut out all of those losers and we’ve just found the buried treasure and we bring it to the top and let it free and we were suddenly making a lot of money and I was making more money too and part of that was that that our tracking was perfect we knew exactly which we had I actually had to work with the the native ad companies I think it was tabula at the time and we had to do some like I didn’t know what a token what I didn’t know any of these like terms that are confusing and I know they’re confusing I didn’t know what any of that was I just needed to know the tracking I didn’t know much about traffic at the time I knew we needed to know the tracking or else what are we doing and they actually don’t really understand that either the big networks they don’t really get that you’re actually trying to make money there’s it’s like well we gave you all these impressions and clicks isn’t that what you wanted no so a winning campaign is a process takes some optimization takes some work but once you get there you have the most beautiful glorious thing in the entire universe to me which is a profitable paid traffic campaign and if you’re using a platform like Bing it’s most likely going to continue to be profitable and it’s probably gonna stay in this a similar range unless you optimize it and improve it through any of the things that we talked about but you have you have a machine you have a money machine which is I think why all of us get into paid traffic in the first place and I’ve seen it many times and it is truly beautiful thing and I also know that it takes work to get there traffic must be perfect all right so