GoHighLevel vs ClickFunnels: Which Should You Pay For?
GoHighLevel and ClickFunnels start at the same price, $97 a month, and both build sales funnels. After that they go in different directions. ClickFunnels is a funnel builder that added CRM and email. GoHighLevel is a CRM and automation platform that includes a funnel builder. Choose by what you do all day: build funnels for your own offers, or manage leads and follow-up for clients.
Quick comparison
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Entry plan | Starter, $97/month | Launch, $97/month |
| Mid plan | Unlimited, $297/month | Scale, $197/month |
| Higher plan | Agency Pro, $497/month | Optimize, $297/month |
| Contacts | Unlimited | 10K, 75K or 150K by plan |
| Team members | Unlimited | 2, 5 or 10 by plan |
| Sub-accounts or workspaces | 3 on Starter, unlimited above | 1, 5 or 10 by plan |
| Free trial | 14 days | 14 days |
Prices checked on each pricing page, October 2026. Both discount annual billing.
Pricing and limits
At $97 the two look alike, but the limits differ.
ClickFunnels Launch includes 10,000 contacts, 2 team members, 3 courses and 1 workspace. Scale at $197 raises that to 75,000 contacts, 5 team members and 5 workspaces. Optimize at $297 gives 150,000 contacts and 10 workspaces.
GoHighLevel Starter includes unlimited contacts and users with 3 sub-accounts. Unlimited at $297 removes the sub-account cap. Agency Pro at $497 adds SaaS Mode.
GoHighLevel charges usage fees for phone numbers, texts, emails sent and premium AI. Budget for those on top of the plan.
Funnel building
ClickFunnels is the more focused funnel tool. The editor, templates, order bumps, upsells and split testing are the centre of the product, and there is a large body of training on how to use them.
GoHighLevel’s funnel builder does the same core jobs: pages, forms, checkout, upsells. It is solid, with fewer finished templates and less polish.
CRM and follow-up
This is GoHighLevel’s side. It has pipelines, a single inbox for calls, texts, email and social messages, appointment booking, missed-call text-back and review requests. For a business that wins on fast follow-up, such as a local service company, that matters more than a prettier funnel.
ClickFunnels has contact management and email workflows. It does not replace a sales CRM with calling and texting.
Agency use
GoHighLevel was designed for agencies. Each client gets a sub-account, you can save a whole setup as a snapshot and load it into a new account, and Agency Pro lets you resell the software under your own brand.
ClickFunnels offers workspaces, capped by plan. It works for a few clients and gets expensive beyond that.
Which should you choose?
- Choose ClickFunnels if you sell your own products and funnels are the heart of your marketing.
- Choose GoHighLevel if you run an agency, need a CRM with calling and texting, or have a large contact list.
Related: my Go High Level review, ClickFunnels review and the top ClickFunnels alternatives.