How to Send Emails in WordPress the RIGHT Way
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How to Send Emails in WordPress the RIGHT Way
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One of the most important aspects of running a WordPress website is email communication. Whether you’re sending an email to a single subscriber or a mass mailing to a list, you need to make sure your email gets delivered. The last thing you want is for your carefully crafted email to end up in someone’s spam folder.
To avoid this, you need to know how to send emails in WordPress the right way. In this article, we’ll share some tips on how to do just that.
Before we dive into the details, let’s take a look at why email is important for WordPress websites.
Email is a core part of how most businesses operate online. It’s how website owners and bloggers stay in touch with their audience, build relationships, and drive sales.
For WordPress users, email is also an essential part of managing a website. Many WordPress plugins and themes use email to send notifications, password reset links, and other important information.
If you’re not careful, email can quickly become a headache. Spam filters are getting more aggressive and email providers are cracking down on suspicious activity. This means that even legitimate emails can end up in spam folders.
Luckily, there are a few things you can do to make sure your emails get delivered. Here are our tips for sending emails in WordPress the right way.
1. Use a Reliable Email Service
The first step is to use a reliable email service. If you’re using a free email service like Gmail or Yahoo Mail, your email is more likely to get caught in a spam filter.
This is because free email services don’t have the same reputation as professional email providers. They’re also more likely to be used by spammers.
Instead, we recommend using an email service specifically designed for businesses, such as Constant Contact or AWeber. These services provide features that help you avoid spam filters, such as list-unsubscribe headers and detailed tracking.
2. Use Double Opt-in
When you collect email addresses from your website, it’s important to use a double opt-in process. This means that after someone submits their email address, they’ll get an email asking them to confirm their subscription.
Double opt-in may seem like an extra step, but it’s worth it. It helps you avoid typos and ensures that people who subscribed actually want to receive your emails.
3. Clean Your Email List Regularly
Email providers track how many of your messages get marked as spam. If too many people mark your emails as spam, your account could get suspended.
To avoid this, it’s important to clean your email list on a regular basis. Remove any people who haven’t opened your emails in the past 6 months. You should also remove any addresses that bounce back.
4. Send High-Quality Content
The best way to avoid the spam folder is to send high-quality content that your audience actually wants to read. This means writing emails that are informative, helpful, and engaging.
It also means avoiding common spam triggers, such as excessive punctuation, all caps, and too many links. If your emails look like spam, they’re more likely to get caught in a spam filter.
5. Monitor Your Email Activity
Finally, make sure to monitor your email activity. Most email providers offer some form of analytics that lets you see how many people are opening and clicking your emails.
Pay attention to your open and