In this article I will talk about How to Write Marketing Blogs Your Clients Will Actually Read.
So how do you do that?
The difference comes from where you start:
Instead of starting with creating blogs based on what YOU feel like writing, start by writing blog articles about the topics that your clients are already looking for.
How do you find out what they’re looking for? Simple – Start with Keyword Research.
How To Find What Your Clients Are Looking For
The easiest and fastest way to find out what your clients are looking for so you can create blog content that will actually get read, is to start with some simple keyword research.
This is easy if you use a program like Semrush.
Step 1: Enter The Keyword Of The Topic You Want To Write About
The first step is to enter your topic as a keyword in the keyword search tool in Semrush.
The reason that this will help you write blogs that your clients will actually read is because instead of writing about random topics, you are going to write for what people in your industry are already searching for.
If people are searching for them on google, then they are asking those questions in their life and/or business.
Step 2: Filter Keywords For Low Competition (Easy, Very Easy)
The next step is to select Keyword Difficulty (KD %) – and change it to filter by “Easy” or “Very Easy”.
This will ensure that you are able to rank for the keywords easier in search engines.
If you’re just starting out and actually want to get traffic to your blog relatively quickly, you’ll want to start with low competition, easy to rank keywords.
Step 3: Filter For High Search Volume
Next, you want to apply a sort filter to the keywords and sort by search volume.
This will show you which topics you should start out with writing blog articles about that are most likely to get actual traffic from your potential clients.
You can choose from any of these topics to start writing about a topic that your clients are already searching for on google, and since you chose easy or very easy keywords, you can actually get real people coming to your site and checking out your blog article.
Final Step: Publish Articles To Show Up To Your Clients In Search
If you start taking these easy to rank for keywords that your clients are already searching for, and writing a simple article about each of them – you are likely to get real people finding your site in search engines soon.
If you want more help getting your articles to show up and get your clients to read them, contact me and let’s talk more SEO.
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