4 Best SEO Reporting Tools [2023]
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Semrush is an all-in-one SEO platform that helps businesses improve their online visibility by providing keyword research, backlink analysis, link building, content marketing and more.
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Best SEO Reporting Tools
Are you looking for the best SEO reporting tools to help you measure and improve your website’s search engine optimization?
If so, you’re in the right place.
In this article, we’ll share the 4 best SEO reporting tools to help you make data-driven decisions to improve your ranking and visibility in search engines.
But before we dive into the details of each tool, let’s take a step back and briefly answer the question…
Why Would You Use an SEO Reporting Tool?
If you’re serious about SEO, then you need to track your progress and performance to see what’s working and what needs improvement.
That’s where an SEO reporting tool comes in.
An SEO reporting tool gives you the data you need to track your progress, identify areas of opportunity, and make informed decisions about your SEO strategy.
Now that we’ve answered the question…
Here are the 4 best SEO reporting tools we recommend, starting with…
1. Google Analytics
Google Analytics is a free web analytics tool that gives you insights into how people find and use your website.
It’s one of the most popular SEO reporting tools because it’s packed with features and it’s very easy to use.
With Google Analytics, you can track your website’s traffic, understand where your visitors are coming from, and see how they interact with your site.
You can also use Google Analytics to track your goals, such as signups, sales, and other conversions.
2. Google Search Console
Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results.
It’s very helpful for SEO reporting because it provides data about your website’s organic traffic, such as the keywords you rank for, the average position of your website in Google, and the click-through rate (CTR) of your website in the search results.
In addition, Google Search Console also allows you to submit your website’s sitemap to Google, so they can easily crawl and index your site.
3. Ahrefs
Ahrefs is a paid SEO tool that gives you detailed insights into your website’s SEO performance.
It’s one of the most comprehensive SEO tools on the market, and it’s packed with features that are perfect for SEO reporting.
Some of the features you’ll find in Ahrefs include:
Keyword Explorer: Helps you find the best keywords to target for your SEO campaigns.
Site Explorer: Gives you insights into your website’s organic traffic, backlinks, and top-performing pages.
Rank Tracker: Helps you track your website’s organic rankings in Google and other search engines.
Content Explorer: Helps you find the most popular content on the web, so you can create similar content that performs well.
4. Screaming Frog
Screaming Frog is a desktop program (PC or Mac) that you can use to crawl websites and collect data about their SEO performance.
It’s one of the most popular SEO tools because it’s very comprehensive and it’s very easy to use.
Some of the features you’ll find in Screaming Frog include:
Web Crawling: Helps you crawl websites to collect data about their on-page SEO, such