all right I just want to do a quick demonstration here on how to segment into syndicated versus Bing to see how much this has affected your account if you already have an account or see how much it could have or or would so all you have to do is click on segment they have lots of different segments here you can you can look at different days of the week you can look at months quarters to see if any of those stand out as places for optimization you can segment by conversions if you have multiple conversion types like let’s say you have an opt-in conversion and then you have a sale conversion you can you can look within every every bit of data for how many of each conversion you know that add or that keyword got you can also do device type or the one that we’re most interested in here is network so if you click on segment and then click on network it’s going to give you these breakouts of AOL search Bing and Yahoo search and syndicated search partners so you can see there’s a difference in this one as well this the cost per acquisition the average cost per acquisition for Bing and Yahoo is three dollars and twenty-nine cents and the average cost per acquisition here for syndicated is dollar twenty two so and the conversion rate is wildly different as well five percent versus eleven percent so this is good information to know especially if you already have an account and you want to see you know now that you’ve learned this strategy if you didn’t know about it you can add that you can go segment and see how different the performance has been this whole time you know maybe it won’t be super different or maybe it’ll be drastically different but that’s how you look at a glance going forward how the different ones are performing so hopefully you got a lot of that and I’ll see you in the next video