ClickFunnels Pricing 2026: How Much Does It Cost?

ClickFunnels 2.0 currently offers two main pricing plans — Startup at $97/month and Pro at $297/month — plus a 14-day free trial on both. Here’s everything you need to know about ClickFunnels’ pricing, what’s included, and which plan is right for you.

ClickFunnels 2.0 Pricing Plans (2026)

Plan	Monthly	Annual (per month)	Annual Savings
Startup	$97/mo	~$81/mo	~$192/year
Pro	$297/mo	~$248/mo	~$588/year

Note: ClickFunnels periodically runs promotions and introductory offers. Always check the current pricing page for active deals — the rates above reflect standard 2026 pricing.

What Each Plan Includes

Startup Plan — $97/month

• 1 workspace
• 3 team members
• 20 funnels
• 3 courses
• 10,000 contacts
• Unlimited landing pages
• Unlimited traffic
• Email marketing included
• A/B split testing
• Basic analytics

Best for: Solo marketers, course creators, and coaches who are building their first funnels. The 20-funnel limit is enough for most users in their first year.

Pro Plan — $297/month

• 3 workspaces
• 10 team members
• 100 funnels
• 15 courses
• 25,000 contacts
• All Startup features included
• Priority support
• Advanced reporting

Best for: Agencies managing multiple client accounts, established entrepreneurs with multiple funnels running simultaneously, or teams with multiple members building and managing campaigns.

Startup vs Pro: Which Plan Do You Need?

For 90% of ClickFunnels users, the Startup plan at $97/month is the right starting point. Here’s the decision framework:

Start with Startup if:

• You’re launching your first funnels
• You have one primary business or offer
• Your contact list is under 10,000
• You’re a solo marketer or have a very small team

Upgrade to Pro if:

• You’re managing multiple businesses or client accounts
• You need more than 20 active funnels
• Your team has more than 3 members working in ClickFunnels
• You’ve outgrown the contact limit on Startup

Most users start on Startup and naturally upgrade when they hit the limits — which is a good sign, as it means the business is growing.

Is There a Free Trial?

Yes. ClickFunnels offers a 14-day free trial on both the Startup and Pro plans. You get full access to the platform during the trial — no restrictions on building funnels or testing features. A credit card is required to start the trial, but you can cancel before the 14 days are up without being charged.

The free trial is long enough to build a complete funnel, test it with traffic, and see whether ClickFunnels works for your business before committing. This is one of the most confidence-inspiring offers in marketing software — they know that if you actually use the platform, most people stick around.

Annual vs Monthly Pricing

ClickFunnels rewards annual commitment with a significant discount. On the Startup plan, annual billing saves approximately $192/year compared to monthly. On the Pro plan, annual billing saves approximately $588/year.

When to pay monthly: If you’re in the trial period or just starting out and want flexibility to cancel, monthly makes sense. Test the platform first — don’t commit to annual until you’re sure it’s working for your business.

When to pay annually: Once you’ve validated that ClickFunnels is generating ROI for your business, switching to annual billing is an easy way to cut your platform costs by ~17%.

What’s Included in Every ClickFunnels Plan

Every ClickFunnels 2.0 plan — regardless of tier — includes:

• Funnel builder with drag-and-drop editor and pre-built templates
• Website builder (CF 2.0 — full website, not just funnels)
• Email marketing with sequences and broadcast emails
• Online course platform for hosting and delivering digital products
• Checkout pages with order bumps and one-click upsells
• A/B split testing on any funnel page
• CRM with contact management and pipeline tracking
• Analytics dashboard with funnel conversion reporting
• Integrations with payment gateways (Stripe, PayPal), email tools, and more

Is ClickFunnels Worth the Price?

The $97/month question is really a question about ROI. If a well-built funnel converts 5% more visitors into buyers, and you’re selling a $500 course or $197 digital product, the math often favors ClickFunnels within the first month of use.

The users for whom ClickFunnels is clearly worth it:

• Anyone running paid traffic to an offer — ClickFunnels’ conversion-optimized pages pay for themselves
• Course creators and coaches who currently use multiple tools (page builder + email + course platform) — ClickFunnels consolidates them
• Affiliate marketers building bridge pages — a good bridge page can double conversion rates on affiliate traffic

The users who might not get ROI:

• Beginners with no product or audience yet — the $97/month burns cash without return
• SEO-first bloggers — ClickFunnels isn’t built for organic content marketing
• Physical product businesses with complex inventory — Shopify is better suited

For more context, read our full ClickFunnels review covering everything the platform offers.

ClickFunnels Pricing FAQ

How much does ClickFunnels cost per month?

ClickFunnels 2.0 starts at $97/month for the Startup plan (monthly billing). The Pro plan is $297/month. Annual billing reduces these costs by approximately 17%.

Is there a free version of ClickFunnels?

There’s no permanent free plan. ClickFunnels offers a 14-day free trial with full access to the platform. After the trial, you need a paid plan to continue using it.

Did ClickFunnels raise prices?

ClickFunnels Classic ($97/month for the basic plan) was grandfathered, and ClickFunnels 2.0 was launched as the new platform with the same entry price. Pricing has remained relatively stable at $97 for the entry tier since launch, though ClickFunnels reserves the right to change pricing — always check the official site for current rates.

Can I cancel ClickFunnels anytime?

Yes — monthly plans can be cancelled at any time from your account settings. Annual plans are generally non-refundable after the initial period, but ClickFunnels does offer a 30-day money-back guarantee on most plans.

Does ClickFunnels charge transaction fees?

No. ClickFunnels doesn’t take a percentage of your sales. You pay the flat monthly subscription, and your payment processor (Stripe, PayPal) takes their standard processing fee (~2.9% + $0.30). ClickFunnels itself does not add a transaction fee on top.

Is ClickFunnels cheaper than Kajabi?

At the entry tier: ClickFunnels Startup is $97/month; Kajabi’s entry plan starts at $69/month (but with more restrictions). At comparable feature levels, they’re roughly similar in price. Read our full ClickFunnels vs Kajabi comparison for a detailed breakdown.

What happens to my funnels if I cancel?

If you cancel your ClickFunnels subscription, your funnels become inaccessible — they don’t export to HTML automatically. Before cancelling, export your page content manually or take screenshots of your funnel structures. Your contact data can be exported as a CSV file before cancellation.

Start Your Free Trial

The best way to evaluate if ClickFunnels is worth $97/month for your business is to test it yourself during the 14-day trial. Build a real funnel for your offer — you’ll know by the end of the trial whether it’s the right tool.