Advanced Research (SpyFu)
all right we have one final tool to mention in the keyword research arsenal at your disposal and I think it’s the most powerful for exactly what we’re doing it also is one of the pricier ones so kind of makes sense it’s very powerful data little pricey but if you can afford it it’s freaking amazing I think all the tools are awesome if you can honestly if you’re serious about you know turning this leveraging this skill into a business and a career then having all of these tools is actually going to be worth your while a legitimate you know that’s just gonna magnify your results it’s going to magnify your power having any of them is going to assist your results but having access to all of them like I’ve said many times they all have slightly different features slightly different data slightly different strengths and weaknesses and if you have access to all of those it’s gonna make you very very powerful indeed so let’s use a couple of our standard now it says any of your competitors website we’re gonna do another video about spyfu as a competitive analysis tool but for now we’re gonna go keywords because they have that too so we’re gonna go with good ol belly fat loss belly fat floss all right look at these delicious stats they profitable related keywords so they’re gonna pop out keywords again okay so this is like the free version the test version which you can use anytime and get the top you know 80/20 results or you can sign up for I don’t know I think there’s a trial if there is then it will be in the link below the video and I will probably receive a commission if you sign up for a paid version so thank you very much so let’s look at this we got keyword overview we have you can supported as a PDF so if you’re working with clients this is awesome they love this when you when you you know they sign up with you and day one you deliver them more information about their business than they have even known just by exporting this PDF and sending it to them they will it will blow their minds they very likely do not have this they do not have as much competitive data about their business and their competitors business as by food does it’s it’s just insane so belly fat loss monthly searches globally five point four thousand click-through rate ranking difficulty for SEO it’s pretty high cost per click dollar 20 you know oh so I’m not sure how exact how accurate these things are but phrase and exact are cheaper according to them monthly costs I’m not really sure what all their cost analysis is based on but I would say same thing just look at trends don’t necessarily think that if they say a number that it’s going to be exactly that just compare the numbers to other numbers to other keywords etc and you’re gonna find the trends so it’s giving some top AdWords buy recommendations competitors and profitable related keywords you can export the keywords it’s pretty awesome if you cache that serve Jenny Craig delivery diet lost belly fat advertisers yeah so this this tool is much heavier into the analysis of your competitors so you can really dig into what other people in your niche are doing and you can guess that if they’re doing it it means it’s they’re doing it because it makes money this is another thing that you can do okay so they have some organic search results you can check those for some research most successful advertisers and their best ads this is insane I wonder how much they’re gonna show us for free okay so they’re only showing you the top dogs for this keyword which is a less useful – I’m guessing you know if you’re watching this you’re probably not up for competing with forbes.com and so la later down the list these ones are going to be more useful because it’ll be a little more like in our range of competitors but they will actually show you and I highly doubt they’re gonna let us see it but yeah oh they do okay so these little v2 things these are actual PPC ads that other people have purchased that are they’re running and what spyfu does is it tracks how long they’ve been running it this is this is getting a little more into the competitive analysis stuff so we’ll talk about that in another video but this is just another source of keywords different slightly different data it’s a lot more geared towards seeing what your competitors are doing and how and guessing at how much money they’re making and how much they’re spending mmm I would say that guesses are probably pretty inaccurate but again as with all these tools it’s the trends that matter not the actual numbers they’re making a guess and you should always just consider it that let’s look at B our good old friend beach towels and see what comes up there monthly searches 27 local 60-foot 60k global cost-per-click $2 monthly cost imprinted beach towels goodbye I’m not sure what the okay help you with way the strength of each recommendation they are ranked by competitor activity and the potential for strong ROI our full scale is great bye good bye bye and consider okay so they do they just do tons of analysis Wow lots of data here profitable related keywords and this is based on other people who are spending money on these keywords how they’re spending money what ads they’re running this is just very very good for modeling if you want to know if you want to start off with the right angle with your ad see what other people have done that works for them you can create something that’s similar not exactly the same obviously but something that’s similar so it’s most likely to work for you as well and you could see their landing pages yeah current ads it’s so cool beach towels yeah you can I just wonder how much they’re gonna let us see but okay that’s a certain alysus all right let’s check out PPC research follow a PPC focused workflow we’re gonna get into this in the competitive analysis tool yeah this is a lot of the what they do is based on competitors or based on people who are already successfully running hats so it’s really really good data because it’s based on stuff that’s already working for people but they do have a great keyword research tool as well so it looks like you can drop your AdWords and/or ad groups in here and they will and net analyze the effectiveness of those ad groups based on their data so this is definitely one of the tools that has the most amount of data and the most relevant data to PPC specifically search which is obviously what we’re doing so if you have it in your budget give it a shot even if not it’s definitely worth coming here and just looking at the free data to give you I think they gave you access to a little more data if you create an account and log in if you want to sign up for maybe they have a trial well I don’t know if they have a trial maybe they do maybe they don’t but if you do want to add this to your PPC research keyword research arsenal then there will be a link below the video and it might quite possibly be an affiliate link so if you end up purchasing something through that link then I will receive a commission thank you very much for supporting the content that I’m creating for you so hope you enjoyed this little overview of spyfu and I hope it makes you lots of money
