Keyword Research (Bing Suggestions)

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Keyword Research (Bing Suggestions)

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so unfortunately I can’t really demonstrate this for you because I can’t show you my clients accounts or my accounts specifically other than this one and this one I haven’t really spent any money so it doesn’t it doesn’t have this but I did want to mention that one place that you’re going to be consistently getting new keyword ideas from once you start running some ads so if you haven’t ever run any ads before you probably don’t realize that this is the case and it’s it’s pretty amazing Edwige says this as well it but Bing Bing definitely does this so after you start running your ads for a few days it will start making suggestions to you and a lot of those suggestions are really good some of them are not so good especially if you start spending more and more money they will definitely start offering you more and more suggestions on how you can improve your campaigns now some of those improvements are definitely geared toward they’re all ultimately geared toward making them more money right because the more keywords you’re bidding on the more at the higher your budgets then the more money they’re making they’re all ultimately geared towards that but some of them are more useful to you especially in the beginning than others and one of them is they suggest keywords now I told you in another video if you saw it that I did make a mistake one time where I just didn’t understand enough about how PPC you know how Bing and AdWords work so I kept taking their suggestions I kept just adding more keywords because I thought oh there’s more more keywords can be a good thing you know more opportunities for me to reach more people and make sales like maybe the keywords that I have I have not been exposed to as many people as they could be and I’m missing out on sales every day well that is kind of true but if you just add the keywords as broad match keywords and we’ve talked about this so many times because it’s so important then you start to lose control and it will go out to more people but a lot of those people are not interested in whatever you’re offering and they’ll still click on ads which is the most insane thing ever people will click on ads even if they have no interest in buying so it’s crazy so the way that you deal with this number one a lot of times when you just log into your account they’re gonna have opportunities up here I think they’re in a blue box usually and they will have suggestions on what you could do to you know improve your account improving your account always means spend more money sometimes it means improve your performance like click-through rate which they which they are also incentivized to help you do because that makes their product better and that bigger scheme the more people are clicking on their ads it means people like their ads which they want because they want people to associate coming to their search engine with a good experience that’s serving them up relevant ads to what people what the people are searching for so some of their suggestions are geared towards improving your click-through rate and improving their customer or their users experience which can benefit you it definitely benefits them and then some sometimes they will kindly make you aware of the fact that you are not spending as much money as you could be which is awesome if you’re running a profitable campaign if you’re if your campaign is making a profit at five dollars a day then and they say your campaign is limited due to budget then you should definitely try bumping it up to ten dollars a day and see if it’s still profitable and then up to $20 $50 $100 thousand dollars depending on your niche so that’s a good suggestion sometimes if you’re making a profit it’s not a good suggestion if you’re not making profit if you’re not getting much traffic it might be a good suggestion anyways so that’s one suggestion they might make but what we’re talking about specifically in this video is they will suggest more keywords to you and specifically they will they will actually create ad word I would say Adwords they will create ad groups for you with a collection of keywords that theoretically you can simply just click a button and it will add the ad group to your campaign already in the right place and it will have all the right keywords in there and it’s pretty easy it’s really easy so if when they suggest things to you suggest keywords to you take a look at the keywords that are suggesting and if they seem you know really on point number one the first thing you have to check for is are they all broad match keywords sometimes they will suggest exact match or phrase match keywords and so if that’s the case then I say if they look relevant I mean sometimes they’re totally off right if you’re if you’re bidding on beach towels they might suggest that you’re that you start bidding on beach vacations which is not likely to be you know good conversion but it’s more money for them you’re bidding on another broad keyword that’s awesome for them and hey maybe some of those Beach vacation people are looking for towels that’s their thought process but not very good to think that way better to look for things that you might not have thought of that Bing can find because they have lots of people searching for things and they can relate things they can relate search terms so you might have only set up one ad group that just says buy beach towels and they go why don’t you try purchase beach towels and they set up an ad group that just has a bunch of exact match keywords that say purchase beach towels and you’re like yeah I didn’t think of using the word purchase yeah maybe some people would say Purchase so then you can add them to your account but the thing is if they gave it if they give you a list of all broad match terms which they do do and that means they don’t have any quotes on them that can be disastrous to your account if you just simply add them because Bing because you’d think being is smarter than you in a lot of ways they are but trust yourself and look at the the keywords and if they are suggesting and if they’re good keywords that you think would be relevant to your ad group to your customers or your prospects or whatever then just run them through keyword mixer copy the list you can export them in the suggestions copy the list of keywords maybe you have to put them in an Excel spreadsheet whatever export them into excel spreadsheet and copy them and then paste them into key word mixer and just do the quotes and the brackets and get a list of only phrase and exact match or just exact match if you want to be more precise so that’s gonna save you from ruining your account by adding a whole bunch of broad match keywords you really don’t want to do that unless you’re a big-time advertiser if you really want to be you know you got a big budget huge budget and you want to just reach as many people as possible and you just want to get you know your ads in front of as many people as possible maybe you have a very very broad niche then yeah you can you can add a bunch of broad match keywords and optimize from there but most people I would suggest don’t add a whole bunch of broad match keywords keep it to one maybe two broad match keywords per ad group and then the rest can be either phrase or exact match so just be aware of that but but the Bing suggestions are really awesome for the most part they are they suggest really good ad groups and they suggest really good keywords so it’s and a lot of people who haven’t spent money yet don’t realize that Bing once you start spending money they’re gonna start feeding you like great keywords that are probably really good to add to your ad groups and campaigns and they’re pretty precise about it and sometimes if they see that you’re oh you only have exact match terms in your ad group they’ll just give you exact match which is awesome because then you can just click a button and add them all to your group but if they don’t do that just a little more work copy all the keywords paste them in a keyword mixer either do quotes or brackets or both and then you’re good to go then you still have control but you’ve taken bings suggestions for adding lots more keywords all right that is how to get keywords from Bing suggestions and that will happen by the way I’ve mentioned a few times but it’ll happen almost every single ad group every single campaign will start having suggestions within probably about a week depending on how much traffic there is for your niche and how much you’re spending so give it a few days spend some money if you start spending a lot of money real fast they’ll start throwing more suggestions at you even faster but as long as your campaign is up and running and active they’ll start suggesting things to you and be where the lots of broad match keyword suggestion don’t do that that could kill your campaigns easy to fix just turn them off or turn them into exact match or phrase match it’s not a big deal it doesn’t ruin them forever it just ruins them while you’re allowing Bing to bid on those broad match keywords yeah just pay attention just just stay in the game and and watch their suggestions and think about it and you might want to take some of their suggestions with improving click-through rate you know they have different like options for writing your ads and stuff that for that stuff is pretty good to talk to somebody from Bing but again if you talk to somebody from Bing that’s totally fine but the lowest level employees I should probably make another separate video about this but the lowest level employees are they are trained to just get you to spend more money no matter what so they do know what they’re talking about kinda I mean they do but most of their clients are like huge like big budget or they want them to act like big budget companies that just want to spend as much money as unagitated they’re they’re very helpful they’re very friendly and they know the tools very well but they don’t necessarily have your businesses best interests in mind they have more money in mind so I’ll probably talk about that in another video all right hope hope you enjoyed this one keep your eyes up here looking for opportunities and remember to keep them under control by using keyword mixer and turning them in turning those potential goldmine keywords into much more in control phrase and exact match keywords well peace out