Splash Vs ClickFunnels: Which Platform Is Right for Your Business in 2025?

Choosing between Splash and ClickFunnels can feel overwhelming, especially when both platforms promise to elevate your marketing efforts.

While they may seem similar at first glance, these tools serve distinctly different purposes and target different audiences.

In this comprehensive Splash vs ClickFunnels comparison, we’ll break down everything you need to know to make an informed decision for your business.

Software: Clickfunnels | Affiliate Program | Clickfunnels Overview

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Understanding the Core Difference: Events vs Sales Funnels

Before diving into features and pricing, it’s crucial to understand the fundamental difference between these platforms.

Splash is an event marketing platform designed specifically for managing virtual, in-person, and hybrid events. Think of it as your all-in-one solution for event registration, attendee management, email communications, and event analytics.

ClickFunnels is a sales funnel builder focused on converting website visitors into paying customers. It’s built for entrepreneurs and businesses that want to create landing pages, sales pages, and automated marketing funnels to drive revenue.

While both platforms can create landing pages and capture leads, their end goals are completely different. Splash helps you fill event seats and measure event ROI, while ClickFunnels helps you sell products, services, and courses through optimized sales journeys.

Splash: Event Marketing Platform Overview

Splash has positioned itself as the go-to platform for event-led growth strategies. Companies like TikTok, Amazon, and Zoom use Splash to manage their event programs at scale.

Key Features of Splash

Event Page Builder: Create branded event websites with customizable templates that require no coding knowledge. The drag-and-drop interface makes it easy to maintain brand consistency across all events.

Registration Management: Capture attendee information through custom registration forms, manage RSVPs, and handle ticketing for paid events with integrated payment processing.

Email Marketing: Design and schedule event invitation sequences, reminder emails, and post-event follow-ups directly within the platform.

Check-in and Badge Printing: Use the mobile app for seamless on-site check-ins and print badges for attendees at physical events.

Analytics and Reporting: Track event performance metrics including registration rates, attendance, engagement, and ROI. Splash provides comprehensive dashboards to measure the success of your entire event program.

CRM Integrations: Seamlessly sync data with Salesforce, HubSpot, Marketo, and other major CRM platforms to ensure event data flows directly into your sales pipeline.

Splash Pricing

Splash offers several pricing tiers to accommodate different team sizes and needs:

• Free Plan: Limited features for small-scale events
• Pro Plan: Custom pricing based on team size and event volume
• Enterprise Plan: Custom pricing with advanced features and dedicated support

Based on market analysis, typical pricing ranges from approximately $1,500-$5,700 annually per user depending on the license type (Host, Builder, or Crew licenses). Splash operates on a license-based subscription model, with unlimited events and unlimited attendees on paid plans.

ClickFunnels: Sales Funnel Builder Overview

ClickFunnels, created by Russell Brunson in 2014, has evolved into an all-in-one marketing platform. The recent ClickFunnels 2.0 update transformed it from a simple funnel builder into a comprehensive business operation system.

Key Features of ClickFunnels

Sales Funnel Builder: Create multi-step sales journeys using pre-built templates for various funnel types including lead generation, webinar funnels, product launches, and high-ticket sales.

Landing Page Builder: Design high-converting landing pages with a drag-and-drop editor, complete with countdown timers, video players, and optimized checkout pages.

Email Marketing Automation: Build automated email sequences, segment audiences, and nurture leads through the customer journey.

Course Hosting: Create and sell online courses directly through the platform with basic course delivery features.

A/B Testing: Test different versions of pages, headlines, and calls-to-action to optimize conversion rates.

Membership Sites: Build subscription-based membership areas with content dripping and community features.

CRM and Pipeline Management: Track leads, manage customer relationships, and monitor sales pipeline progress.

Affiliate Management: Run your own affiliate program to expand reach and increase sales.

ClickFunnels Pricing (2025)

ClickFunnels offers four pricing tiers:

• Launch Plan: $97/month (or $81/month annually) – Unlimited funnels, 1 workspace, 2 team members, 10K contacts
• Scale Plan: $197/month (or $164/month annually) – 5 workspaces, 10 team members, 75K contacts
• Optimize Plan: $297/month – 10 workspaces, 10 team members, 150K contacts, affiliate management
• Dominate Plan: $497/month – 20 workspaces, 20 team members, unlimited contacts, priority support

All plans include a 14-day free trial and 30-day money-back guarantee, giving you 44 days to test the platform risk-free.

Splash Vs ClickFunnels: Head-to-Head Comparison

Purpose and Primary Use Case

Winner: Depends on your needs

Splash excels at event marketing. If your business strategy revolves around hosting events to generate leads, nurture relationships, or build community, Splash is purpose-built for this goal.

ClickFunnels shines in e-commerce and digital product sales. If you’re selling courses, coaching programs, physical products, or services through automated funnels, ClickFunnels provides the complete toolkit.

Landing Page Capabilities

Winner: ClickFunnels (for conversion-focused pages)

Both platforms offer landing page builders, but with different focuses. Splash’s pages are optimized for event registrations with beautiful, mobile-responsive designs that showcase event details effectively.

ClickFunnels’ landing pages are engineered for maximum conversion rates with extensive A/B testing, countdown timers, scarcity elements, and checkout optimization features.

Email Marketing

Winner: ClickFunnels (for automation)

Splash provides solid email functionality for event-specific communications including invitations, reminders, and thank-you messages. The Google Calendar integration and scheduling features are particularly useful.

ClickFunnels offers more sophisticated email automation with advanced segmentation, behavior-based triggers, and complex workflow automation suitable for ongoing marketing campaigns beyond single events.

Analytics and Reporting

Winner: Splash (for event metrics)

Splash delivers comprehensive event analytics including registration conversion rates, check-in data, email open rates, and complete event funnel tracking from invitation to attendance.

ClickFunnels provides funnel analytics focused on conversion rates, revenue tracking, and sales pipeline metrics, but lacks the event-specific insights that Splash offers.

Integration Capabilities

Winner: Tie

Both platforms integrate with major CRM systems like Salesforce, HubSpot, and Marketo. Splash focuses on event-related integrations including webinar platforms like Zoom and ON24. ClickFunnels connects with payment processors, course platforms, and marketing tools.

Ease of Use

Winner: Splash

User reviews consistently praise Splash for its intuitive interface and shorter learning curve. Most users report becoming proficient quickly, even without technical skills.

ClickFunnels has more features, which translates to more complexity. While powerful, it requires more time investment to master all capabilities.

Customer Support

Winner: Splash

Splash receives high marks for responsive customer support with email assistance, knowledge base, and community forums. Users report quick response times and helpful guidance.

ClickFunnels support gets mixed reviews, with some users reporting slow response times (24+ hours) and difficulty resolving technical issues.

Who Should Choose Splash?

Splash is the ideal choice if you:

• Host regular events (virtual, hybrid, or in-person)
• Need to manage hundreds of events annually
• Require detailed event performance metrics
• Want seamless check-in and badge printing capabilities
• Prioritize brand consistency across event touchpoints
• Need strong CRM integration for lead flow from events
• Work in event marketing, field marketing, or experiential marketing roles

Industries that benefit most from Splash: Technology companies, B2B enterprises, professional services, higher education, non-profits, and agencies running client events.

Who Should Choose ClickFunnels?

ClickFunnels is the better option if you:

• Sell products, services, or courses online
• Need sophisticated sales funnel automation
• Want to build membership sites or subscription businesses
• Require advanced email marketing automation
• Plan to run your own affiliate program
• Need A/B testing for optimization
• Focus on e-commerce or digital product sales

Industries that benefit most from ClickFunnels: Online course creators, coaches, consultants, e-commerce businesses, digital marketers, info-product sellers, and service providers.

Pricing Comparison: Splash Vs ClickFunnels

When comparing costs, consider your specific use case:

Splash pricing varies significantly based on team size and license types, typically ranging from $1,500-$5,700+ annually per user. However, you get unlimited events and attendees, making it cost-effective for high-volume event programs.

ClickFunnels starts at $97/month ($1,164 annually) for the Launch plan, making it more accessible for small businesses and solopreneurs. However, costs can escalate quickly if you need more team members, workspaces, or contacts.

For event-focused businesses managing dozens or hundreds of events annually, Splash’s per-user pricing model often proves more economical. For sales-focused businesses with smaller teams, ClickFunnels’ tiered pricing offers better value.

Can You Use Both Platforms?

Some businesses successfully use both Splash and ClickFunnels in tandem. For example, you might use Splash to manage event registrations and attendee experiences, then use ClickFunnels to create sales funnels for products or services you promote at those events.

This combination works well for:

• Course creators who host webinars (Splash) to sell courses (ClickFunnels)
• B2B companies running events (Splash) while nurturing leads through sales funnels (ClickFunnels)
• Consultants hosting workshops (Splash) while offering coaching programs (ClickFunnels)

However, for most businesses, choosing one primary platform aligned with your core business model makes more strategic and financial sense.

Alternatives to Consider

If neither Splash nor ClickFunnels feels quite right, consider these alternatives:

Event Platform Alternatives to Splash:

• Eventbrite (better for public ticketed events)
• Cvent (enterprise-level event management)
• Hopin (virtual event focus)
• Bizzabo (all-in-one event marketing)

Sales Funnel Alternatives to ClickFunnels:

• GoHighLevel (comprehensive agency solution)
• Systeme.io (budget-friendly option)
• Kajabi (better for course creators)
• Leadpages (simpler landing page builder)

Final Verdict: Splash Vs ClickFunnels

The Splash vs ClickFunnels debate doesn’t have a one-size-fits-all answer because these platforms serve fundamentally different purposes.

Choose Splash if your business growth strategy centers on events. Whether you’re hosting webinars, conferences, trade shows, or networking events, Splash provides the specialized tools to execute flawlessly and prove ROI.

Choose ClickFunnels if your business model revolves around selling products, services, or courses through automated marketing funnels. The platform’s conversion-focused features and sales automation make it powerful for revenue generation.

Both platforms excel in their respective domains. The key is honestly assessing your business model and primary needs. Are you building a business through events or through sales funnels? Your answer to this question should guide your decision.

Remember that both Splash and ClickFunnels offer trial periods or demo opportunities. Take advantage of these to test the platforms firsthand before committing.

The best platform is the one that aligns with your specific business goals, team capabilities, and budget constraints.

Ultimately, whether you choose Splash for event marketing excellence or ClickFunnels for sales funnel mastery, both platforms can significantly accelerate your business growth when used strategically and consistently.